A data profile of the people who buy, follow and care about Sebring International Raceway in United States — modelled from more than twelve digital signal sources. Sebring International Raceway has an estimated audience of 319,551 people in United States.
The average Sebring International Raceway fan in United States is 43.3 years old, more male, and lives primarily in Florida.
The audience is concentrated in Florida, California, Texas.
Top brand affinities include National Auto Sport Association, Max Verstappen, FIA World Endurance Championship, with strongest over-indexing on National Auto Sport Association (41.57× the country average).
Demographically, the Sebring International Raceway audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sebring International Raceway fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for National Auto Sport Association.
The key figures that characterise the Sebring International Raceway profile in United States.
20.7% are female, 79.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 20.7% |
| Male | 79.3% |
| Average age | 43.3 |
| Estimated audience size | 319,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Sebring International Raceway audience comes from United States.
| Country | Share |
|---|---|
| United States | 40.2% |
| France | 25.1% |
| Sweden | 8.5% |
Where the Sebring International Raceway audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~200K | 14.60× | |
| 02 | Indiana | ~9K | 1.52× | |
| 03 | Georgia | ~10K | 1.27× | |
| 04 | Michigan | ~10K | 1.19× | |
| 05 | Ohio | ~10K | 1.17× | |
| 06 | Wisconsin | ~5K | 1.08× | |
| 07 | South Carolina | ~5K | 1.04× | |
| 08 | Kentucky | ~4K | 1.04× | |
| 09 | North Carolina | ~10K | 1.02× | |
| 10 | New Hampshire | ~1K | 1.00× | |
| 11 | Vermont | <1K | 0.98× | |
| 12 | Tennessee | ~6K | 0.97× | |
| 13 | Connecticut | ~3K | 0.95× | |
| 14 | Maine | ~1K | 0.95× | |
| 15 | Alaska | <1K | 0.94× | |
| 16 | North Dakota | <1K | 0.93× | |
| 17 | South Dakota | <1K | 0.92× | |
| 18 | Virginia | ~7K | 0.91× | |
| 19 | West Virginia | ~1K | 0.91× | |
| 20 | Delaware | <1K | 0.91× | |
| 21 | Montana | <1K | 0.90× | |
| 22 | Rhode Island | <1K | 0.89× | |
| 23 | Alabama | ~4K | 0.88× | |
| 24 | Hawaii | ~1K | 0.85× | |
| 25 | Washington, District of Columbia | <1K | 0.85× | |
| 26 | Mississippi | ~2K | 0.84× | |
| 27 | Nebraska | ~1K | 0.84× | |
| 28 | Iowa | ~2K | 0.83× | |
| 29 | Idaho | ~1K | 0.83× | |
| 30 | Colorado | ~4K | 0.82× | |
| 31 | New Mexico | ~1K | 0.82× | |
| 32 | Pennsylvania | ~9K | 0.80× | |
| 33 | Arkansas | ~2K | 0.80× | |
| 34 | Kansas | ~2K | 0.80× | |
| 35 | Missouri | ~4K | 0.77× | |
| 36 | Oklahoma | ~3K | 0.77× | |
| 37 | Illinois | ~8K | 0.76× | |
| 38 | Louisiana | ~3K | 0.76× | |
| 39 | Minnesota | ~3K | 0.74× | |
| 40 | Nevada | ~2K | 0.74× | |
| 41 | Massachusetts | ~5K | 0.73× | |
| 42 | Utah | ~2K | 0.73× | |
| 43 | Oregon | ~3K | 0.70× | |
| 44 | Maryland | ~4K | 0.69× | |
| 45 | New Jersey | ~5K | 0.67× | |
| 46 | Washington | ~4K | 0.66× | |
| 47 | New York | ~10K | 0.65× | |
| 48 | Arizona | ~4K | 0.63× | |
| 49 | Texas | ~20K | 0.56× | |
| 50 | California | ~20K | 0.52× |
The strongest cross-interests of the Sebring International Raceway audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIA World Endurance Championship | Sports | 83.32× | ||
| 02 | Circuit of the Americas | Sports | 67.46× | ||
| 03 | Brown Shoe | Fashion & Accessoires | 41.76× | ||
| 04 | National Auto Sport Association | Sports | 41.57× | ||
| 05 | Michael Schumacher | Sports | 40.11× | ||
| 06 | 24 Hours Nürburgring | Sports | 35.23× | ||
| 07 | Auto Club Speedway | Sports | 26.15× | ||
| 08 | Circuit de Spa-Francorchamps | Sports | 25.94× | ||
| 09 | Max Verstappen | Sports | 23.45× | ||
| 10 | Suki Waterhouse | Fashion & Accessoires | 20.00× | ||
| 11 | Daytona International Speedway | Sports | 18.22× | ||
| 12 | Charles Leclerc | Sports | 15.03× | ||
| 13 | Suncoast Credit Union | Business & Career | 15.03× | ||
| 14 | Patrick Dempsey | Movies & TV | 9.99× | ||
| 15 | Advance Auto Parts | Cars & Mobility | 9.61× | ||
| 16 | Kyle Busch | Sports | 8.50× | ||
| 17 | Lewis Hamilton | Sports | 7.69× | ||
| 18 | O'Reilly Auto Parts | Cars & Mobility | 5.21× | ||
| 19 | Formula One | Sports | 4.88× | ||
| 20 | AutoZone | Cars & Mobility | 4.24× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.54× | |
| Need for Security | CONSERVATISM | 1.71× | |
| Risk Appetite | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.74× | |
| Pet Ownership | JOY | 0.74× |
Sebring International Raceway has an estimated audience of 319,551 people in United States, concentrated in Florida and California.
20.7% of Sebring International Raceway fans are female, 79.3% are male, with an average age of 43.3 years.
Sebring International Raceway fans show strongest brand affinity for National Auto Sport Association (41.57×), Max Verstappen (23.45×), and FIA World Endurance Championship (83.32×) over the country average.
Sebring International Raceway fans in United States are most concentrated in Florida (reach ~200K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Sebring International Raceway itself, the audience over-indexes on Max Verstappen (23.45×), FIA World Endurance Championship (83.32×), Advance Auto Parts (9.61×), and Daytona International Speedway (18.22×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sebring International Raceway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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