Rascasse Audience Intelligence

Yeast Audience in United States

A data profile of the people who buy, follow and care about Yeast in United States — modelled from more than twelve digital signal sources. Yeast has an estimated audience of 5,402,125 people in United States.

#3593among Topic in United States#432in Food & Beverages

The average Yeast fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brewing, Taco Bell, Chiwetel Ejiofor, with strongest over-indexing on Brewing (2.86× the country average).

Demographically, the Yeast audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yeast fan in United States is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Brewing.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yeast profile in United States.

Audience size
5.4M
in United States
Gender
61.5%♀
38.5% male
Age
43.7
average years
Country rank
#6237
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yeast fans

61.5% are female, 38.5% are male, average age 43.7.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Yeast audience in United States
MetricValue
Female61.5%
Male38.5%
Average age43.7
Estimated audience size5,402,125
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Yeast audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3921%
40-4926%
50+28%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Yeast audience comes from United States.

Worldwide audience distribution share by country for Yeast
CountryShare
United States34.6%
Taiwan7.5%
Italy7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yeast audience in United States is strongest.

Fig. 05

Top regions by affinity

Yeast fans by region: top regions in United States
#RegionReachAffinity×
01California~800K1.34×
02Texas~600K1.26×
03Georgia~200K1.19×
04New York~400K1.18×
05Hawaii~30K1.16×
06New Jersey~200K1.15×
07Washington~100K1.15×
08Massachusetts~100K1.12×
09Virginia~100K1.11×
10Florida~400K1.09×
11North Carolina~200K1.08×
12Maryland~100K1.07×
13Illinois~200K1.06×
14Louisiana~70K1.06×
15Utah~50K1.06×
16Connecticut~60K1.05×
17Kansas~40K1.05×
18Arizona~100K1.04×
19Mississippi~50K1.04×
20Alaska~10K1.04×
21Minnesota~80K1.03×
22Kentucky~70K1.03×
23Arkansas~50K1.03×
24Nebraska~30K1.02×
25Nevada~50K1.01×
26Oregon~60K1.00×
27Oklahoma~60K1.00×
28Tennessee~100K0.98×
29New Mexico~30K0.98×
30Pennsylvania~200K0.97×
31Indiana~100K0.96×
32Michigan~100K0.95×
33Iowa~40K0.95×
34South Dakota~10K0.95×
35Alabama~70K0.94×
36Idaho~30K0.94×
37North Dakota~10K0.94×
38Ohio~200K0.93×
39New Hampshire~20K0.93×
40Rhode Island~20K0.92×
41Delaware~10K0.92×
42Colorado~80K0.90×
43South Carolina~70K0.90×
44Missouri~80K0.89×
45Washington, District of Columbia~10K0.89×
46West Virginia~20K0.88×
47Maine~20K0.88×
48Wisconsin~70K0.86×
49Vermont~8K0.85×
50Montana~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Yeast, United States
0.83×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yeast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yeast audience
#·InterestCategoryAffinity×
01SmuleMusic & Radio11.80×
02ColumboMovies & TV11.80×
03StoutFood & Beverages11.59×
04Chiwetel EjioforMovies & TV9.96×
05Michelob ULTRAFood & Beverages7.16×
06Non-alcoholic beverageFood & Beverages3.49×
07Mineral waterFood & Beverages3.44×
08CiderFood & Beverages3.39×
09CappuccinoFood & Beverages3.21×
10Microwave ovenHome & Garden2.95×
11BrewingFood & Beverages2.86×
12AllergyHealth2.26×
13Taco BellFood & Beverages1.97×
14PastryFood & Beverages1.92×
15Real propertyHome & Garden1.88×
16BreweryFood & Beverages1.80×
17GeneticsKids & Family1.71×
18PharmacyBusiness & Career1.71×
19Organic foodFood & Beverages1.68×
20Trader Joe'sShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yeast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yeast audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.98×
IndulgenceJOY1.43×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yeast audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Pet OwnershipJOY0.83×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yeast have in United States?

Yeast has an estimated audience of 5,402,125 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yeast fans?

61.5% of Yeast fans are female, 38.5% are male, with an average age of 43.7 years.

03

Which brands do Yeast fans like most?

Yeast fans show strongest brand affinity for Brewing (2.86×), Taco Bell (1.97×), and Chiwetel Ejiofor (9.96×) over the country average.

04

Where do Yeast fans live in United States?

Yeast fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Yeast fans also like?

Beyond Yeast itself, the audience over-indexes on Taco Bell (1.97×), Chiwetel Ejiofor (9.96×), Non-alcoholic beverage (3.49×), and Microwave oven (2.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Yeast audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yeast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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