Yeast Audience in United States

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Yeast has an estimated audience of 5,402,125 people in United States. 61.5% are female, 38.5% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Goose (band), Google Home, Who Wants to Be a Millionaire?.

The average Yeast fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Goose (band), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Yeast audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Yeast fans

Demographic split for Yeast audience in United States
MetricValue
Female61.5%
Male38.5%
Average age43.7
Estimated audience size5,402,125

Audience persona

The typical Yeast fan in United States is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Yeast in United States
RegionReachAffinity
California846,9561.43×
Texas582,1191.25×
Florida431,4051.18×
New York384,6451.27×
Illinois197,7621.1×
Georgia184,8321.11×
North Carolina172,6781.06×
Pennsylvania172,0840.95×
New Jersey161,2181.17×
Ohio151,5620.91×
Virginia146,6331.11×
Michigan137,3310.97×
Washington134,8361.24×
Massachusetts128,3771.21×
Arizona116,8011.06×
Tennessee107,7250.99×
Maryland102,6891.11×
Indiana94,1890.95×
Minnesota82,0941.06×
Colorado80,6760.95×
Missouri77,2450.89×
Alabama72,4850.96×
South Carolina70,7540.87×
Wisconsin69,0960.85×
Louisiana68,7590.99×
Kentucky67,5461×
Oregon65,1001.05×
Oklahoma59,1980.99×
Connecticut58,4801.08×
Nevada54,6041.05×
Utah52,8471.09×
Arkansas44,2710.99×
Kansas43,0081.01×
Mississippi42,7390.96×
Iowa42,3510.95×
Hawaii28,0641.21×
Nebraska25,9590.96×
New Mexico25,6500.95×
Idaho25,1040.93×
New Hampshire21,4471.01×
West Virginia21,2570.84×
Rhode Island15,8200.92×
Maine15,7530.81×
Washington, District of Columbia15,6970.97×
Delaware12,5700.84×
Alaska11,2560.97×
Montana11,1330.74×
South Dakota9,9330.8×
North Dakota9,6720.87×
Vermont6,9590.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yeast audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Goose (band)11.8×Pets & Animals
Google Home11.63×Technology & Electronics
Who Wants to Be a Millionaire?11.8×Movies & TV
The Historian16.48×Literature
Natural rubber1.57×Cars & Mobility
Eurail16.57×Cars & Mobility
Goop4.01×Internet & Social Media
Unique Gifts1.72×Shopping
Governor of Michigan5.01×Politics & Society
JDSU1.89×Business & Career
Parral, Chihuahua8.99×Travel & Leisure
Fairy godmother4.4×Literature
Corona (band)3.13×Music & Radio
Hipster5.01×Politics & Society
Birthday Gifts1.67×Kids & Family
La Jolla4.66×Travel & Leisure
Home staging2.64×Home & Garden
Wok3.14×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yeast audience
TraitClusterScore
Quality AwarenessPREMIUM2.17
Design AffinityPREMIUM1.42
SustainabilityBALANCE1.4
Healthy LifestyleBALANCE1.36
Convenience OrientationPREMIUM1.33
IndulgenceJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Yeast
CountryShare
United States34.6%
Taiwan7.5%
Italy7.0%

See Yeast audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Yeast have in United States?

Yeast has an estimated audience of 5,402,125 people in United States, concentrated in California and Texas.

What is the gender split and age of Yeast fans?

61.5% of Yeast fans are female, 38.5% are male, with an average age of 43.7 years.

Which brands do Yeast fans like most?

Yeast fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Goose (band) (11.8×) over the country average.

Where do Yeast fans live in United States?

Yeast fans in United States are most concentrated in California (reach 846,956), Texas (reach 582,119), and Florida (reach 431,405). These three regions account for the largest share of the active audience.

What other brands do Yeast fans also like?

Beyond Yeast itself, the audience over-indexes on Mathcore (18.06×), Goose (band) (11.8×), Google Home (11.63×), and Who Wants to Be a Millionaire? (11.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yeast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.