Virginia International Raceway Audience in United States

Virginia International Raceway has an estimated audience of 301,108 people in United States. 18.2% are female, 81.8% are male, average age 41.2. Top regions: Virginia, North Carolina, Florida. Top brand affinities: National Auto Sport Association, 24 Hours of Le Mans, Autism Awareness, Diabetes mellitus awareness, Porsche 911.

The average Virginia International Raceway fan in United States is 41.2 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, North Carolina, Florida. Top brand affinities include National Auto Sport Association, 24 Hours of Le Mans, Autism Awareness, with strongest over-indexing on National Auto Sport Association (81.63× the country average). Demographically, the Virginia International Raceway audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Virginia International Raceway fans

Demographic split for Virginia International Raceway audience in United States
MetricValue
Female18.2%
Male81.8%
Average age41.2
Estimated audience size301,108

Audience persona

The typical Virginia International Raceway fan in United States is more male, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for National Auto Sport Association.

Top regions in United States

Top regions ranked by reach for Virginia International Raceway in United States
RegionReachAffinity
Virginia86,99011.86×
North Carolina78,6008.68×
Florida13,8680.68×
Maryland13,1512.54×
New York10,5360.63×
California10,2530.31×
Pennsylvania9,7630.96×
Georgia8,6270.93×
South Carolina8,4961.88×
Texas8,2920.32×
Tennessee6,7221.11×
Ohio6,4850.7×
Michigan4,7730.61×
New Jersey4,5690.6×
Illinois4,2280.42×
Indiana3,5760.65×
West Virginia3,1672.26×
Massachusetts2,8390.48×
Wisconsin2,5230.56×
Connecticut2,3990.79×
Kentucky2,2990.61×
Washington2,1380.35×
Colorado2,0140.42×
Washington, District of Columbia1,9642.17×
Alabama1,9540.46×
Missouri1,7920.37×
Arizona1,7010.28×
Minnesota1,2290.28×
Nevada9530.33×
Oregon9410.27×
Delaware9061.09×
Oklahoma8550.26×
Louisiana8160.21×
Arkansas7860.32×
Utah7440.28×
New Hampshire7360.62×
Iowa7360.3×
Kansas6750.28×
Mississippi5250.21×
Rhode Island5170.54×
Nebraska5020.33×
Maine4740.44×
Idaho3750.25×
Vermont3390.64×
Hawaii3340.26×
Alaska3240.5×
New Mexico3040.2×
Montana2830.34×
South Dakota2790.4×
North Dakota2720.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virginia International Raceway audience
BrandAffinityCategory
National Auto Sport Association81.63×Sports
24 Hours of Le Mans51.02×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Porsche 91127.78×Cars & Mobility
Hollywood Undead64.58×Music & Radio
Microblogging12.67×Technology & Electronics
Motorcycle helmet12.95×Cars & Mobility
Singer-songwriter5.51×Music & Radio
PSV Eindhoven49.28×Sports
Daytona International Speedway15.95×Sports
BMW M324.32×Cars & Mobility
Aston Martin13.44×Cars & Mobility
BMW 3 Series22.88×Cars & Mobility
Mercedes-Benz SL-Class93.06×Cars & Mobility
Income tax13.19×Business & Career
Suki Waterhouse20×Fashion & Accessoires
Mercedes-AMG16.16×Cars & Mobility
Circuit of the Americas48.46×Sports
Mercedes-Benz G-Class30.37×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virginia International Raceway audience
TraitClusterScore
Luxury OrientationPREMIUM1.91
Risk AppetiteTHRILL1.72
Family OrientationCONSERVATISM1.64
DIY MentalityTHRILL1.58
Need for SecurityCONSERVATISM1.46
ExtroversionTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Virginia International Raceway
CountryShare
United States73.2%
Spain5.8%
India3.4%

See Virginia International Raceway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Virginia International Raceway have in United States?

Virginia International Raceway has an estimated audience of 301,108 people in United States, concentrated in Virginia and North Carolina.

What is the gender split and age of Virginia International Raceway fans?

18.2% of Virginia International Raceway fans are female, 81.8% are male, with an average age of 41.2 years.

Which brands do Virginia International Raceway fans like most?

Virginia International Raceway fans show strongest brand affinity for National Auto Sport Association (81.63×), 24 Hours of Le Mans (51.02×), and Autism Awareness (19.03×) over the country average.

Where do Virginia International Raceway fans live in United States?

Virginia International Raceway fans in United States are most concentrated in Virginia (reach 86,990), North Carolina (reach 78,600), and Florida (reach 13,868). These three regions account for the largest share of the active audience.

What other brands do Virginia International Raceway fans also like?

Beyond Virginia International Raceway itself, the audience over-indexes on 24 Hours of Le Mans (51.02×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Porsche 911 (27.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virginia International Raceway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.