Rascasse Audience Intelligence

Virginia International Raceway Audience in United States

A data profile of the people who buy, follow and care about Virginia International Raceway in United States — modelled from more than twelve digital signal sources. Virginia International Raceway has an estimated audience of 301,108 people in United States.

#34among Racecourse in United States#5738among POI in United States#4865in Sports

The average Virginia International Raceway fan in United States is 41.2 years old, more male, and lives primarily in Virginia.

The audience is concentrated in Virginia, North Carolina, Florida.

Top brand affinities include National Auto Sport Association, 24 Hours of Le Mans, Porsche 911, with strongest over-indexing on National Auto Sport Association (59.73× the country average).

Demographically, the Virginia International Raceway audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virginia International Raceway fan in United States is more male, around 41.2 years old, with strong Risk Appetite tendencies and a notable affinity for National Auto Sport Association.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virginia International Raceway profile in United States.

Audience size
301K
in United States
Gender
18.2%♀
81.8% male
Age
41.2
average years
Country rank
#48304
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virginia International Raceway fans

18.2% are female, 81.8% are male, average age 41.2.

Fig. 02

Gender split

18.2%
Female
81.8%
Male
Demographic split for Virginia International Raceway audience in United States
MetricValue
Female18.2%
Male81.8%
Average age41.2
Estimated audience size301,108
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Virginia International Raceway audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

73.1%

of the worldwide Virginia International Raceway audience comes from United States.

Worldwide audience distribution share by country for Virginia International Raceway
CountryShare
United States73.1%
Spain5.8%
India3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virginia International Raceway audience in United States is strongest.

Fig. 05

Top regions by affinity

Virginia International Raceway fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~100K13.73×
02North Carolina~80K8.52×
03Maryland~10K2.19×
04West Virginia~3K1.86×
05Washington, District of Columbia~2K1.69×
06South Carolina~8K1.67×
07Tennessee~6K1.05×
08Delaware<1K1.01×
09Vermont<1K0.93×
10Pennsylvania~9K0.92×
11Georgia~9K0.92×
12Alaska<1K0.90×
13North Dakota<1K0.89×
14South Dakota<1K0.88×
15Montana<1K0.86×
16New Hampshire<1K0.84×
17Rhode Island<1K0.84×
18Hawaii~1K0.82×
19Maine<1K0.82×
20Idaho~1K0.81×
21New Mexico~1K0.81×
22Connecticut~2K0.79×
23Mississippi~2K0.79×
24Nebraska~1K0.78×
25Arkansas~2K0.75×
26Kentucky~3K0.74×
27Kansas~2K0.72×
28Ohio~7K0.71×
29Indiana~4K0.71×
30Iowa~2K0.71×
31Oklahoma~2K0.70×
32Louisiana~3K0.68×
33Utah~2K0.68×
34Alabama~3K0.67×
35Florida~10K0.66×
36Wisconsin~3K0.66×
37Nevada~2K0.66×
38New Jersey~5K0.65×
39Michigan~5K0.64×
40Oregon~2K0.64×
41Missouri~3K0.60×
42Colorado~3K0.60×
43New York~10K0.59×
44Massachusetts~3K0.58×
45Minnesota~3K0.58×
46Arizona~3K0.54×
47Washington~3K0.53×
48Illinois~5K0.49×
49Texas~10K0.38×
50California~10K0.34×
Fig. 06

Affinity by region

Affinity by region — Virginia International Raceway, United States
0.34×1.00×13.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virginia International Raceway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virginia International Raceway audience
#·InterestCategoryAffinity×
01Mercedes-Benz SL-ClassCars & Mobility146.67×
02Hollywood UndeadMusic & Radio63.10×
03National Auto Sport AssociationSports59.73×
0424 Hours of Le MansSports57.04×
05Circuit of the AmericasSports45.73×
06Porsche 911Cars & Mobility35.40×
07BMW 5 SeriesCars & Mobility32.22×
08Mercedes-Benz G-ClassCars & Mobility26.22×
09DeftonesMusic & Radio25.03×
10BMW 3 SeriesCars & Mobility20.21×
11BMW M3Cars & Mobility20.17×
12Suki WaterhouseFashion & Accessoires20.00×
13Daytona International SpeedwaySports18.06×
14Mercedes-AMGCars & Mobility17.65×
15Motorcycle helmetCars & Mobility12.77×
16Aston MartinCars & Mobility12.13×
17Kyle BuschSports10.65×
18MazdaCars & Mobility9.91×
19CadillacCars & Mobility8.70×
20Formula OneSports6.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virginia International Raceway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virginia International Raceway audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.11×
Need for SecurityCONSERVATISM1.91×
PatriotismCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virginia International Raceway audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
CreativityOPEN0.75×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virginia International Raceway have in United States?

Virginia International Raceway has an estimated audience of 301,108 people in United States, concentrated in Virginia and North Carolina.

02

What is the gender split and age of Virginia International Raceway fans?

18.2% of Virginia International Raceway fans are female, 81.8% are male, with an average age of 41.2 years.

03

Which brands do Virginia International Raceway fans like most?

Virginia International Raceway fans show strongest brand affinity for National Auto Sport Association (59.73×), 24 Hours of Le Mans (57.04×), and Porsche 911 (35.4×) over the country average.

04

Where do Virginia International Raceway fans live in United States?

Virginia International Raceway fans in United States are most concentrated in Virginia (reach ~100K), North Carolina (reach ~80K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Virginia International Raceway fans also like?

Beyond Virginia International Raceway itself, the audience over-indexes on 24 Hours of Le Mans (57.04×), Porsche 911 (35.4×), Mercedes-Benz SL-Class (146.67×), and Daytona International Speedway (18.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Virginia International Raceway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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