Rascasse Audience Intelligence

Kia EV6 Audience in Germany

A data profile of the people who buy, follow and care about Kia EV6 in Germany — modelled from more than twelve digital signal sources. Kia EV6 has an estimated audience of 763,234 people in Germany.

#117among Car type in Germany#96among Car Model in Germany#387in Cars & Mobility

The average Kia EV6 fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kia Optima, Chat room, Automobile repair shop, with strongest over-indexing on Kia Optima (46.66× the country average).

Demographically, the Kia EV6 audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kia EV6 fan in Germany is more male, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Kia Optima.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia EV6 profile in Germany.

Audience size
763K
in Germany
Gender
32.3%♀
67.7% male
Age
42.2
average years
Country rank
#8233
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kia EV6 fans

32.3% are female, 67.7% are male, average age 42.2.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Kia EV6 audience in Germany
MetricValue
Female32.3%
Male67.7%
Average age42.2
Estimated audience size763,234
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Kia EV6 audience in Germany
Age bracketShare%
16-1915%
20-2915%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Kia EV6 audience comes from Germany.

Worldwide audience distribution share by country for Kia EV6
CountryShare
United States20.9%
Germany10.4%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia EV6 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kia EV6 fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.34×
02Nordrhein-Westfalen~200K1.27×
03Bayern~200K1.26×
04Niedersachsen~90K1.20×
05Baden-Württemberg~100K1.18×
06Rheinland-Pfalz~40K1.13×
07Hamburg~20K1.08×
08Schleswig-Holstein~30K0.98×
09Saarland~9K0.98×
10Brandenburg~20K0.89×
11Bremen~5K0.84×
12Sachsen~30K0.82×
13Thüringen~20K0.82×
14Berlin~30K0.79×
15Sachsen-Anhalt~10K0.76×
16Mecklenburg-Vorpommern~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Kia EV6, Germany
0.73×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia EV6 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia EV6 audience
#·InterestCategoryAffinity×
01Kia OptimaCars & Mobility46.66×
02Chat roomInternet & Social Media28.23×
03Opel AdamCars & Mobility19.03×
04Kia PicantoCars & Mobility16.51×
05Ford FiestaCars & Mobility12.80×
06Automobile DaciaCars & Mobility12.75×
07Subcompact carCars & Mobility12.55×
08Automobile repair shopCars & Mobility9.62×
09Kia SportageCars & Mobility8.68×
10Tesla MotorsCars & Mobility7.74×
11HyundaiCars & Mobility7.12×
12Family carCars & Mobility6.87×
13CitroënCars & Mobility6.71×
14PeugeotCars & Mobility6.34×
15Süper LigSports5.79×
16MazdaCars & Mobility5.16×
17Used carCars & Mobility4.87×
18Plug-in hybridCars & Mobility3.86×
19Škoda AutoCars & Mobility3.34×
20AutoScout24Cars & Mobility2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia EV6 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kia EV6 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.87×
Need for SecurityCONSERVATISM1.74×
PatriotismCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kia EV6 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Design AffinityPREMIUM0.80×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kia EV6 have in Germany?

Kia EV6 has an estimated audience of 763,234 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kia EV6 fans?

32.3% of Kia EV6 fans are female, 67.7% are male, with an average age of 42.2 years.

03

Which brands do Kia EV6 fans like most?

Kia EV6 fans show strongest brand affinity for Kia Optima (46.66×), Chat room (28.23×), and Automobile repair shop (9.62×) over the country average.

04

Where do Kia EV6 fans live in Germany?

Kia EV6 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kia EV6 fans also like?

Beyond Kia EV6 itself, the audience over-indexes on Chat room (28.23×), Automobile repair shop (9.62×), Tesla Motors (7.74×), and Hyundai (7.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Kia EV6 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kia EV6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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