Kia EV6 Audience in Germany
Kia EV6 has an estimated audience of 727,286 people in Germany. 35.6% are female, 64.4% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kia Optima, Hyundai, Tesla Motors, Automobile repair shop, Family car.
The average Kia EV6 fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kia Optima, Hyundai, Tesla Motors, with strongest over-indexing on Kia Optima (35.8× the country average). Demographically, the Kia EV6 audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Kia EV6 fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 41.2 |
| Estimated audience size | 727,286 |
Audience persona
The typical Kia EV6 fan in Germany is more male, around 41.2 years old, with strong Family Orientation tendencies and a notable affinity for Kia Optima.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 208,417 | 1.31× |
| Bayern | 150,157 | 1.28× |
| Baden-Württemberg | 120,394 | 1.21× |
| Niedersachsen | 84,338 | 1.19× |
| Hessen | 76,131 | 1.37× |
| Rheinland-Pfalz | 40,920 | 1.12× |
| Sachsen | 29,275 | 0.82× |
| Berlin | 27,172 | 0.84× |
| Schleswig-Holstein | 25,496 | 0.98× |
| Brandenburg | 19,647 | 0.87× |
| Hamburg | 18,215 | 1.11× |
| Thüringen | 14,260 | 0.77× |
| Sachsen-Anhalt | 13,335 | 0.71× |
| Mecklenburg-Vorpommern | 9,226 | 0.66× |
| Saarland | 8,619 | 0.97× |
| Bremen | 4,873 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Optima | 35.8× | Cars & Mobility |
| Hyundai | 7.6× | Cars & Mobility |
| Tesla Motors | 7.89× | Cars & Mobility |
| Automobile repair shop | 8.34× | Cars & Mobility |
| Family car | 8.13× | Cars & Mobility |
| Kia Picanto | 21.73× | Cars & Mobility |
| Ford Fiesta | 14.07× | Cars & Mobility |
| Used car | 4.61× | Cars & Mobility |
| Opel Adam | 20.91× | Cars & Mobility |
| Automobile Dacia | 14.11× | Cars & Mobility |
| Škoda Auto | 3.95× | Cars & Mobility |
| Citroën | 6.98× | Cars & Mobility |
| Chat room | 16.5× | Internet & Social Media |
| Peugeot | 5.79× | Cars & Mobility |
| Škoda Kodiaq | 7.38× | Cars & Mobility |
| Kia Sportage | 8.98× | Cars & Mobility |
| Hatchback | 4.31× | Cars & Mobility |
| Mazda | 5.33× | Cars & Mobility |
| Subaru | 8.04× | Cars & Mobility |
| Opel Insignia | 13.75× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.09 |
| Need for Security | CONSERVATISM | 1.44 |
| Indulgence | JOY | 1.36 |
| Luxury Orientation | PREMIUM | 1.34 |
| Early Adopter Mentality | POWER | 1.23 |
| Patriotism | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 10.1% |
| United Kingdom | 7.5% |
See Kia EV6 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Kia EV6 have in Germany?
Kia EV6 has an estimated audience of 727,286 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kia EV6 fans?
35.6% of Kia EV6 fans are female, 64.4% are male, with an average age of 41.2 years.
Which brands do Kia EV6 fans like most?
Kia EV6 fans show strongest brand affinity for Kia Optima (35.8×), Hyundai (7.6×), and Tesla Motors (7.89×) over the country average.
Where do Kia EV6 fans live in Germany?
Kia EV6 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 208,417), Bayern (reach 150,157), and Baden-Württemberg (reach 120,394). These three regions account for the largest share of the active audience.
What other brands do Kia EV6 fans also like?
Beyond Kia EV6 itself, the audience over-indexes on Hyundai (7.6×), Tesla Motors (7.89×), Automobile repair shop (8.34×), and Family car (8.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kia EV6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.