Kia EV6 Audience in United States

Kia EV6 has an estimated audience of 1,546,341 people in United States. 30.7% are female, 69.3% are male, average age 40.3. Top regions: California, Florida, Texas. Top brand affinities: Kia Sportage, Kia Optima, CarGurus, Kia Forte, Google Maps.

The average Kia EV6 fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Kia Sportage, Kia Optima, CarGurus, with strongest over-indexing on Kia Sportage (54.44× the country average). Demographically, the Kia EV6 audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Kia EV6 fans

Demographic split for Kia EV6 audience in United States
MetricValue
Female30.7%
Male69.3%
Average age40.3
Estimated audience size1,546,341

Audience persona

The typical Kia EV6 fan in United States is more male, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Kia EV6 in United States
RegionReachAffinity
California363,9362.14×
Florida159,1551.52×
Texas146,9141.11×
New York91,2021.06×
Washington63,7732.06×
Pennsylvania60,1991.16×
Georgia58,9101.24×
Illinois58,8571.14×
North Carolina54,8921.18×
New Jersey52,8151.34×
Colorado47,9351.97×
Arizona45,7221.45×
Virginia45,3461.2×
Ohio45,2590.95×
Massachusetts44,2401.45×
Michigan35,5760.88×
Maryland34,4481.3×
Oregon26,3701.49×
Tennessee25,0100.81×
Indiana22,8630.81×
Missouri21,4400.86×
Minnesota21,1100.95×
Nevada19,7981.32×
Connecticut17,7211.14×
South Carolina17,3080.74×
Utah17,2701.25×
Wisconsin16,1730.7×
Alabama13,7040.63×
Kentucky13,1950.68×
Louisiana12,5790.63×
Oklahoma12,0020.7×
Kansas10,9330.9×
Iowa8,7370.69×
Arkansas8,4260.66×
Hawaii7,5881.14×
New Mexico6,7150.87×
Washington, District of Columbia6,6281.43×
Idaho6,3480.82×
New Hampshire5,6750.93×
Mississippi5,5350.43×
Nebraska5,1660.67×
Maine5,0290.91×
Rhode Island4,5730.93×
Delaware4,4591.05×
West Virginia4,1510.58×
Vermont2,7561.02×
Montana2,0730.48×
South Dakota1,4840.42×
North Dakota1,3680.43×
Alaska1,3330.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kia EV6 audience
BrandAffinityCategory
Kia Sportage54.44×Cars & Mobility
Kia Optima67.9×Cars & Mobility
CarGurus7.51×Cars & Mobility
Kia Forte35.95×Cars & Mobility
Google Maps4.53×Internet & Social Media
Autism Awareness9.82×Health
Diabetes mellitus awareness6.67×Health
Enterprise Rent-A-Car5.99×Cars & Mobility
Hyundai Elantra20.37×Cars & Mobility
Capital One3.68×Business & Career
Jeep Grand Cherokee9.62×Cars & Mobility
Indeed.com3.39×Business & Career
Singer-songwriter3.18×Music & Radio
Microblogging6.74×Technology & Electronics
Used car3.5×Cars & Mobility
Honda Accord10.3×Cars & Mobility
Nissan Rogue10.24×Cars & Mobility
Kia Sorento13.13×Cars & Mobility
Income tax7.17×Business & Career
Honda Pilot9.66×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kia EV6 audience
TraitClusterScore
Family OrientationCONSERVATISM1.72
Need for SecurityCONSERVATISM1.53
Quality AwarenessPREMIUM1.39
Luxury OrientationPREMIUM1.22
Price SensitivityPREMIUM1.21
Career OrientationPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Kia EV6
CountryShare
United States21.4%
Germany10.1%
United Kingdom7.5%

See Kia EV6 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Kia EV6 have in United States?

Kia EV6 has an estimated audience of 1,546,341 people in United States, concentrated in California and Florida.

What is the gender split and age of Kia EV6 fans?

30.7% of Kia EV6 fans are female, 69.3% are male, with an average age of 40.3 years.

Which brands do Kia EV6 fans like most?

Kia EV6 fans show strongest brand affinity for Kia Sportage (54.44×), Kia Optima (67.9×), and CarGurus (7.51×) over the country average.

Where do Kia EV6 fans live in United States?

Kia EV6 fans in United States are most concentrated in California (reach 363,936), Florida (reach 159,155), and Texas (reach 146,914). These three regions account for the largest share of the active audience.

What other brands do Kia EV6 fans also like?

Beyond Kia EV6 itself, the audience over-indexes on Kia Optima (67.9×), CarGurus (7.51×), Kia Forte (35.95×), and Google Maps (4.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kia EV6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.