Rascasse Audience Intelligence

Kia EV6 Audience in United States

Name: Kia EV6 — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Kia EV6 in United States — modelled from more than twelve digital signal sources. Kia EV6 has an estimated audience of 1,528,548 people in United States.

#131among Car type in United States #117among Car Model in United States #574in Cars & Mobility

The average Kia EV6 fan in United States is 40.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Kia Optima, Kia Motors, Kia Forte, with strongest over-indexing on Kia Optima (76.5× the country average).

Demographically, the Kia EV6 audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kia EV6 fan in United States is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Kia Optima.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia EV6 profile in United States.

Audience size

1.5M

in United States

Gender

33.1%♀

66.9% male

Age

40.2

average years

Country rank

#17507

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Kia EV6 fans

33.1% are female, 66.9% are male, average age 40.2.

Fig. 02

Gender split

33.1%

Female

66.9%

Male

Demographic split for Kia EV6 audience in United States
Metric	Value
Female	33.1%
Male	66.9%
Average age	40.2
Estimated audience size	1,528,548

Fig. 03

Age distribution

Age distribution of the Kia EV6 audience in United States
Age bracket	Share	%
16-19		19%
20-29		18%
30-39		19%
40-49		21%
50+		24%

Fig. 04

Worldwide distribution

20.9%

of the worldwide Kia EV6 audience comes from United States.

Worldwide audience distribution share by country for Kia EV6
Country	Share
United States	20.9%
Germany	10.4%
United Kingdom	7.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia EV6 audience in United States is strongest.

Fig. 05

Top regions by affinity

Kia EV6 fans by region: top regions in United States
#	Region	Reach	×
01	California	~400K	2.06×
02	Washington	~60K	1.98×
03	Colorado	~50K	1.91×
04	Florida	~200K	1.52×
05	Oregon	~30K	1.48×
06	Washington, District of Columbia	~7K	1.46×
07	Arizona	~40K	1.42×
08	Nevada	~20K	1.41×
09	Massachusetts	~40K	1.38×
10	Maryland	~30K	1.31×
11	New Jersey	~50K	1.25×
12	Utah	~20K	1.24×
13	Georgia	~60K	1.22×
14	Virginia	~40K	1.19×
15	Connecticut	~20K	1.16×
16	Hawaii	~8K	1.15×
17	North Carolina	~50K	1.13×
18	Pennsylvania	~60K	1.11×
19	Illinois	~60K	1.09×
20	Delaware	~5K	1.08×
21	Texas	~100K	1.07×
22	Vermont	~3K	1.06×
23	New Hampshire	~6K	0.97×
24	New York	~80K	0.96×
25	Maine	~5K	0.96×
26	Ohio	~40K	0.93×
27	Minnesota	~20K	0.93×
28	Rhode Island	~5K	0.93×
29	New Mexico	~7K	0.91×
30	Kansas	~10K	0.88×
31	Michigan	~40K	0.87×
32	Idaho	~7K	0.87×
33	Missouri	~20K	0.86×
34	Tennessee	~30K	0.81×
35	Indiana	~20K	0.81×
36	South Carolina	~20K	0.74×
37	Wisconsin	~20K	0.73×
38	Oklahoma	~10K	0.73×
39	Iowa	~9K	0.72×
40	Kentucky	~10K	0.71×
41	Nebraska	~6K	0.71×
42	Arkansas	~9K	0.70×
43	Louisiana	~10K	0.69×
44	Alabama	~10K	0.67×
45	West Virginia	~5K	0.67×
46	Alaska	~2K	0.65×
47	North Dakota	~2K	0.63×
48	Montana	~3K	0.62×
49	South Dakota	~2K	0.61×
50	Mississippi	~7K	0.53×

Affinity by region — Kia EV6, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia EV6 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia EV6 audience
#	Interest	Category	×
01	Kia Optima	Cars & Mobility	76.50×
02	Kia Forte	Cars & Mobility	35.10×
03	Acura RDX	Cars & Mobility	15.99×
04	Mazda6	Cars & Mobility	15.65×
05	Kia Sorento	Cars & Mobility	14.66×
06	Acura TLX	Cars & Mobility	14.13×
07	Hyundai Elantra	Cars & Mobility	13.85×
08	Acura MDX	Cars & Mobility	13.75×
09	Honda Pilot	Cars & Mobility	13.61×
10	Kia Motors	Cars & Mobility	11.29×
11	Hyundai Tucson	Cars & Mobility	11.04×
12	Hyundai Santa Fe	Cars & Mobility	10.65×
13	Toyota Highlander	Cars & Mobility	9.65×
14	Nissan Rogue	Cars & Mobility	8.23×
15	Compact car	Cars & Mobility	5.07×
16	Hatchback	Cars & Mobility	4.88×
17	Used Cars	Cars & Mobility	4.03×
18	Used car	Cars & Mobility	3.19×
19	Discount Tire	Shopping	3.04×
20	CarGurus	Cars & Mobility	2.99×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia EV6 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Kia EV6 audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.81×
Family Orientation	CONSERVATISM	1.71×
Career Orientation	POWER	1.47×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Kia EV6 audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.78×
Design Affinity	PREMIUM	0.81×
Healthy Lifestyle	BALANCE	0.83×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Kia EV6 have in United States?

Kia EV6 has an estimated audience of 1,528,548 people in United States, concentrated in California and Florida.

What is the gender split and age of Kia EV6 fans?

33.1% of Kia EV6 fans are female, 66.9% are male, with an average age of 40.2 years.

Which brands do Kia EV6 fans like most?

Kia EV6 fans show strongest brand affinity for Kia Optima (76.5×), Kia Motors (11.29×), and Kia Forte (35.1×) over the country average.

Where do Kia EV6 fans live in United States?

Kia EV6 fans in United States are most concentrated in California (reach ~400K), Florida (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Kia EV6 fans also like?

Beyond Kia EV6 itself, the audience over-indexes on Kia Motors (11.29×), Kia Forte (35.1×), Honda Pilot (13.61×), and Acura MDX (13.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kia EV6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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