Citroën DS Audience in Germany
A data profile of the people who buy, follow and care about Citroën DS in Germany — modelled from more than twelve digital signal sources. Citroën DS has an estimated audience of 126,412 people in Germany.
The average Citroën DS fan in Germany is 47.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Kia Picanto, Peugeot 205, Kia Optima, with strongest over-indexing on Kia Picanto (56.32× the country average).
Demographically, the Citroën DS audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Citroën DS fan in Germany is more male, around 47.0 years old, with strong Family Orientation tendencies and a notable affinity for Kia Picanto.
At a glance
The key figures that characterise the Citroën DS profile in Germany.
Search interest · 12-month trend
Demographics of Citroën DS fans
26.8% are female, 73.2% are male, average age 47.0.
Gender split
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 47.0 |
| Estimated audience size | 126,412 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 10% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 41% |
Geography
Where the Citroën DS audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~2K | 1.34× | |
| 02 | Hamburg | ~3K | 1.20× | |
| 03 | Nordrhein-Westfalen | ~30K | 1.16× | |
| 04 | Rheinland-Pfalz | ~7K | 1.15× | |
| 05 | Baden-Württemberg | ~20K | 1.10× | |
| 06 | Hessen | ~10K | 1.06× | |
| 07 | Niedersachsen | ~10K | 1.03× | |
| 08 | Bayern | ~20K | 1.02× | |
| 09 | Berlin | ~6K | 0.99× | |
| 10 | Schleswig-Holstein | ~4K | 0.97× | |
| 11 | Bremen | ~1K | 0.95× | |
| 12 | Sachsen | ~6K | 0.94× | |
| 13 | Brandenburg | ~3K | 0.87× | |
| 14 | Thüringen | ~3K | 0.82× | |
| 15 | Mecklenburg-Vorpommern | ~2K | 0.80× | |
| 16 | Sachsen-Anhalt | ~3K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Citroën DS audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alfa Romeo Giulietta (2010) | Cars & Mobility | 87.30× | ||
| 02 | Citroën DS3 | Cars & Mobility | 77.75× | ||
| 03 | Peugeot 205 | Cars & Mobility | 63.86× | ||
| 04 | Kia Optima | Cars & Mobility | 61.61× | ||
| 05 | Kia Picanto | Cars & Mobility | 56.32× | ||
| 06 | Dune buggy | Cars & Mobility | 43.96× | ||
| 07 | Kia Soul | Cars & Mobility | 42.08× | ||
| 08 | Peugeot 206 | Cars & Mobility | 27.70× | ||
| 09 | Alpine (automobile) | Cars & Mobility | 22.88× | ||
| 10 | DS Automobiles | Cars & Mobility | 22.56× | ||
| 11 | Lancia | Cars & Mobility | 21.97× | ||
| 12 | Opel Adam | Cars & Mobility | 20.00× | ||
| 13 | Subcompact car | Cars & Mobility | 14.78× | ||
| 14 | Michelin | Cars & Mobility | 14.21× | ||
| 15 | Alfa Romeo | Cars & Mobility | 14.00× | ||
| 16 | Family car | Cars & Mobility | 10.82× | ||
| 17 | Cupra | Cars & Mobility | 9.33× | ||
| 18 | Photovoltaic system | Home & Garden | 6.61× | ||
| 19 | Solar energy | Home & Garden | 5.44× | ||
| 20 | AutoScout24 | Cars & Mobility | 3.69× |
Personality of the Citroën DS audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.57× | |
| Need for Security | CONSERVATISM | 1.94× | |
| Risk Appetite | THRILL | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.54× | |
| Price Sensitivity | PREMIUM | 0.54× | |
| Extroversion | THRILL | 0.60× |
Frequently asked questions
How many fans does Citroën DS have in Germany?
Citroën DS has an estimated audience of 126,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Citroën DS fans?
26.8% of Citroën DS fans are female, 73.2% are male, with an average age of 47.0 years.
Which brands do Citroën DS fans like most?
Citroën DS fans show strongest brand affinity for Kia Picanto (56.32×), Peugeot 205 (63.86×), and Kia Optima (61.61×) over the country average.
Where do Citroën DS fans live in Germany?
Citroën DS fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~30K), Bayern (reach ~20K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.
What other brands do Citroën DS fans also like?
Beyond Citroën DS itself, the audience over-indexes on Peugeot 205 (63.86×), Kia Optima (61.61×), Alfa Romeo Giulietta (2010) (87.3×), and Family car (10.82×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Citroën DS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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