Citroën DS Audience in Germany
Citroën DS has an estimated audience of 249,219 people in Germany. 26.8% are female, 73.2% are male, average age 47.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Elote, TVP Info, Historic site, CAC 40, MK.
The average Citroën DS fan in Germany is 47.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Elote, TVP Info, Historic site, with strongest over-indexing on Elote (60.73× the country average). Demographically, the Citroën DS audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Citroën DS fans
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 47.0 |
| Estimated audience size | 249,219 |
Audience persona
The typical Citroën DS fan in Germany is more male, around 47.0 years old, with strong Family Orientation tendencies and a notable affinity for Elote.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,767 | 1.13× |
| Baden-Württemberg | 38,708 | 1.14× |
| Bayern | 36,160 | 0.9× |
| Niedersachsen | 25,080 | 1.04× |
| Hessen | 21,396 | 1.13× |
| Rheinland-Pfalz | 15,199 | 1.22× |
| Sachsen | 12,747 | 1.04× |
| Berlin | 10,583 | 0.95× |
| Schleswig-Holstein | 7,716 | 0.86× |
| Hamburg | 6,938 | 1.23× |
| Brandenburg | 6,663 | 0.86× |
| Sachsen-Anhalt | 4,960 | 0.77× |
| Saarland | 4,525 | 1.48× |
| Thüringen | 4,293 | 0.68× |
| Mecklenburg-Vorpommern | 3,224 | 0.68× |
| Bremen | 1,912 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elote | 60.73× | Food & Beverages |
| TVP Info | 19.06× | Movies & TV |
| Historic site | 20× | Arts & Culture |
| CAC 40 | 2.38× | Business & Career |
| MK | 4.13× | Music & Radio |
| Unique Gifts | 1.8× | Shopping |
| Metamorphoses | 4.24× | Literature |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.69× | Music & Radio |
| Hundertwasserhaus | 5.9× | Travel & Leisure |
| I-Witness | 11.85× | Movies & TV |
| Christmas Gift | 1.71× | Kids & Family |
| Birthday Gifts | 1.68× | Kids & Family |
| Elsword | 10.52× | Games |
| KLIX (AM) | 2.29× | Music & Radio |
| Natural rubber | 2.03× | Cars & Mobility |
| Hipster | 6.35× | Politics & Society |
| Jack White | 1.67× | Movies & TV |
| Leverage (TV series) | 5.02× | Movies & TV |
| Digital literacy | 20× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.75 |
| Need for Security | CONSERVATISM | 1.84 |
| Risk Appetite | THRILL | 1.39 |
| Early Adopter Mentality | POWER | 1.39 |
| DIY Mentality | THRILL | 1.28 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 14.6% |
| Italy | 13.9% |
| Germany | 12.8% |
See Citroën DS audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Citroën DS have in Germany?
Citroën DS has an estimated audience of 249,219 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Citroën DS fans?
26.8% of Citroën DS fans are female, 73.2% are male, with an average age of 47.0 years.
Which brands do Citroën DS fans like most?
Citroën DS fans show strongest brand affinity for Elote (60.73×), TVP Info (19.06×), and Historic site (20×) over the country average.
Where do Citroën DS fans live in Germany?
Citroën DS fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,767), Baden-Württemberg (reach 38,708), and Bayern (reach 36,160). These three regions account for the largest share of the active audience.
What other brands do Citroën DS fans also like?
Beyond Citroën DS itself, the audience over-indexes on TVP Info (19.06×), Historic site (20×), CAC 40 (2.38×), and MK (4.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Citroën DS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.