Berkley (fishing) Audience in Germany
Berkley (fishing) has an estimated audience of 324,190 people in Germany. 46.5% are female, 53.5% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Haberler, Unique Gifts, Birthday Gifts, Este, Veneto.
The average Berkley (fishing) fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Haberler, Unique Gifts, with strongest over-indexing on Progressive rock (3.67× the country average). Demographically, the Berkley (fishing) audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of Berkley (fishing) fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 41.6 |
| Estimated audience size | 324,190 |
Audience persona
The typical Berkley (fishing) fan in Germany is balanced, around 41.6 years old, with strong Risk Appetite tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,393 | 0.94× |
| Bayern | 55,751 | 1.07× |
| Baden-Württemberg | 39,873 | 0.9× |
| Niedersachsen | 29,813 | 0.95× |
| Hessen | 25,829 | 1.05× |
| Berlin | 21,474 | 1.48× |
| Sachsen | 17,183 | 1.08× |
| Rheinland-Pfalz | 13,284 | 0.82× |
| Schleswig-Holstein | 12,069 | 1.04× |
| Brandenburg | 10,783 | 1.07× |
| Hamburg | 10,244 | 1.4× |
| Sachsen-Anhalt | 7,248 | 0.86× |
| Mecklenburg-Vorpommern | 6,416 | 1.04× |
| Thüringen | 6,183 | 0.75× |
| Saarland | 2,850 | 0.72× |
| Bremen | 2,355 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.67× | Music & Radio |
| Haberler | 1.9× | News |
| Unique Gifts | 1.94× | Shopping |
| Birthday Gifts | 1.97× | Kids & Family |
| Este, Veneto | 2.2× | Travel & Leisure |
| Japanese domestic market | 3.89× | Politics & Society |
| Mothercare | 1.6× | Kids & Family |
| Icon (magazine) | 1.75× | Arts & Culture |
| Hip hop feud | 13.58× | Music & Radio |
| Mohamed Salah | 2.42× | Sports |
| Headhunters (film) | 2.97× | Movies & TV |
| PBS Kids Preschool Block | 20.5× | Movies & TV |
| Google Analytics | 1.52× | Internet & Social Media |
| Bank account | 1.69× | Business & Career |
| Sixx | 1.78× | Movies & TV |
| Panama | 2.38× | Travel & Leisure |
| Noodle (Gorillaz) | 1.61× | Music & Radio |
| Figure painting (hobby) | 2.02× | Arts & Culture |
| Whist | 2.63× | Games |
| Mido (footballer) | 3.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.39 |
| Need for Security | CONSERVATISM | 1.39 |
| Travelling | THRILL | 1.32 |
| Early Adopter Mentality | POWER | 1.27 |
| Pet Ownership | JOY | 1.25 |
| Sustainability | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.9% |
| Japan | 10.9% |
| Germany | 4.5% |
See Berkley (fishing) audiences in other countries
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Frequently asked questions
How many fans does Berkley (fishing) have in Germany?
Berkley (fishing) has an estimated audience of 324,190 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Berkley (fishing) fans?
46.5% of Berkley (fishing) fans are female, 53.5% are male, with an average age of 41.6 years.
Which brands do Berkley (fishing) fans like most?
Berkley (fishing) fans show strongest brand affinity for Progressive rock (3.67×), Haberler (1.9×), and Unique Gifts (1.94×) over the country average.
Where do Berkley (fishing) fans live in Germany?
Berkley (fishing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,393), Bayern (reach 55,751), and Baden-Württemberg (reach 39,873). These three regions account for the largest share of the active audience.
What other brands do Berkley (fishing) fans also like?
Beyond Berkley (fishing) itself, the audience over-indexes on Haberler (1.9×), Unique Gifts (1.94×), Birthday Gifts (1.97×), and Este, Veneto (2.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berkley (fishing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.