Rascasse Audience Intelligence

Berkley (fishing) Target Market in Germany

A data profile of the people who buy, follow and care about Berkley (fishing) in Germany — modelled from more than twelve digital signal sources. Berkley (fishing) has an estimated audience of 320,771 people in Germany.

#2108among Brand in Germany#1310in Sports

The average Berkley (fishing) fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shellfish, Angling, Automotive lighting, with strongest over-indexing on Shellfish (40.41× the country average).

Demographically, the Berkley (fishing) audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Berkley (fishing) fan in Germany is balanced, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Shellfish.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Berkley (fishing) profile in Germany.

Audience size
321K
in Germany
Gender
46.5%♀
53.5% male
Age
41.6
average years
Country rank
#16520
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Berkley (fishing)

46.5% are female, 53.5% are male, average age 41.6.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Berkley (fishing) audience in Germany
MetricValue
Female46.5%
Male53.5%
Average age41.6
Estimated audience size320,771
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Berkley (fishing) audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3924%
40-4924%
50+22%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Berkley (fishing) audience comes from Germany.

Worldwide audience distribution share by country for Berkley (fishing)
CountryShare
United States41.6%
Japan10.7%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Berkley (fishing) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Berkley (fishing) customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.42×
02Hamburg~10K1.32×
03Bayern~60K1.10×
04Hessen~30K1.10×
05Bremen~3K1.06×
06Brandenburg~10K1.02×
07Schleswig-Holstein~10K1.01×
08Mecklenburg-Vorpommern~6K1.00×
09Sachsen~20K0.99×
10Baden-Württemberg~40K0.93×
11Niedersachsen~30K0.93×
12Nordrhein-Westfalen~70K0.92×
13Sachsen-Anhalt~7K0.87×
14Rheinland-Pfalz~10K0.85×
15Thüringen~7K0.84×
16Saarland~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Berkley (fishing), Germany
0.84×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Berkley (fishing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Berkley (fishing) audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages40.41×
02AlbionGames26.98×
03AnglingSports25.27×
04Jennette McCurdyMovies & TV23.07×
05OspreyFashion & Accessoires20.87×
06SalmonFood & Beverages19.84×
07ButterfingerFood & Beverages18.83×
08CatfishMovies & TV18.49×
09Big FishMovies & TV16.28×
10Automotive lightingCars & Mobility13.66×
11Buffy the Vampire SlayerMovies & TV13.55×
12ShimanoCars & Mobility12.66×
13Granit XhakaSports12.33×
14Joaquin PhoenixMovies & TV9.15×
15AquariumPets & Animals8.12×
16Largemouth bassFood & Beverages7.30×
17FishingSports4.25×
18Summer vacationTravel & Leisure3.78×
19SeafoodFood & Beverages3.44×
20House musicMusic & Radio2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Berkley (fishing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Berkley (fishing) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.72×
Risk AppetiteTHRILL1.65×
PatriotismCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Berkley (fishing) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.43×
Price SensitivityPREMIUM0.62×
MindfulnessBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Berkley (fishing)'s target market in Germany?

Berkley (fishing)'s target market in Germany covers an estimated 320,771 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Berkley (fishing) customers?

46.5% of the Berkley (fishing) audience are female, 53.5% are male, with an average age of 41.6 years.

03

Which brands do Berkley (fishing) fans like most?

Berkley (fishing) fans show strongest brand affinity for Shellfish (40.41×), Angling (25.27×), and Automotive lighting (13.66×) over the country average.

04

Where do Berkley (fishing) fans live in Germany?

Berkley (fishing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Berkley (fishing) fans also like?

Beyond Berkley (fishing) itself, the audience over-indexes on Angling (25.27×), Automotive lighting (13.66×), Salmon (19.84×), and Shimano (12.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Berkley (fishing) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Berkley (fishing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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