Rascasse Audience Intelligence

Berkley (fishing) Target Market in United States

A data profile of the people who buy, follow and care about Berkley (fishing) in United States — modelled from more than twelve digital signal sources. Berkley (fishing) has an estimated audience of 3,057,422 people in United States.

#1041among Brand in United States#895in Sports

The average Berkley (fishing) fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, South Carolina, Texas.

Top brand affinities include Shimano, Angling, City Bank, with strongest over-indexing on Shimano (17.86× the country average).

Demographically, the Berkley (fishing) audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Berkley (fishing) fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Shimano.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Berkley (fishing) profile in United States.

Audience size
3.1M
in United States
Gender
22.7%♀
77.3% male
Age
40.1
average years
Country rank
#10133
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Berkley (fishing)

22.7% are female, 77.3% are male, average age 40.1.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for Berkley (fishing) audience in United States
MetricValue
Female22.7%
Male77.3%
Average age40.1
Estimated audience size3,057,422
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Berkley (fishing) audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

41.6%

of the worldwide Berkley (fishing) audience comes from United States.

Worldwide audience distribution share by country for Berkley (fishing)
CountryShare
United States41.6%
Japan10.7%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Berkley (fishing) audience in United States is strongest.

Fig. 05

Top regions by affinity

Berkley (fishing) customers by region in United States
#RegionReachAffinity×
01California~2M6.81×
02South Carolina~200K5.60×
03Michigan~100K1.85×
04Colorado~90K1.83×
05Washington, District of Columbia~10K1.53×
06Illinois~100K1.46×
07Missouri~70K1.44×
08Massachusetts~80K1.38×
09West Virginia~20K1.29×
10Rhode Island~10K1.26×
11Washington~70K1.11×
12Oregon~40K1.04×
13Hawaii~10K0.96×
14Nevada~30K0.93×
15New York~100K0.86×
16Virginia~60K0.85×
17New Jersey~60K0.81×
18Connecticut~20K0.81×
19Vermont~4K0.76×
20Idaho~10K0.74×
21North Carolina~60K0.73×
22Texas~200K0.72×
23Maryland~40K0.72×
24Utah~20K0.72×
25Kansas~20K0.72×
26Minnesota~30K0.71×
27Iowa~20K0.71×
28Montana~6K0.70×
29New Mexico~10K0.69×
30Georgia~60K0.68×
31Alaska~4K0.68×
32South Dakota~5K0.67×
33North Dakota~4K0.67×
34Florida~100K0.64×
35Tennessee~40K0.64×
36New Hampshire~7K0.64×
37Maine~7K0.64×
38Pennsylvania~60K0.63×
39Oklahoma~20K0.63×
40Wisconsin~30K0.62×
41Delaware~5K0.61×
42Arkansas~10K0.60×
43Nebraska~9K0.58×
44Arizona~30K0.57×
45Indiana~30K0.56×
46Louisiana~20K0.55×
47Kentucky~20K0.53×
48Mississippi~10K0.52×
49Ohio~50K0.50×
50Alabama~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Berkley (fishing), United States
0.46×1.00×6.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Berkley (fishing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Berkley (fishing) audience
#·InterestCategoryAffinity×
01ShimanoCars & Mobility17.86×
02Big FishMovies & TV13.61×
03Tackle WarehouseShopping10.38×
04CatfishMovies & TV7.83×
05Boat showTravel & Leisure6.52×
06AnglingSports6.01×
07MotorboatCars & Mobility5.92×
08City BankBusiness & Career5.31×
09Sportsman's WarehouseShopping4.69×
10Largemouth bassFood & Beverages4.51×
11Fly fishingSports4.37×
12Diesel engineCars & Mobility4.14×
13Bass Pro ShopsSports4.06×
14Discount TireShopping3.69×
15Advance Auto PartsCars & Mobility2.66×
16O'Reilly Auto PartsCars & Mobility2.51×
17AutoZoneCars & Mobility2.46×
18Hardware storeHome & Garden2.37×
19Scooby-DooMovies & TV2.35×
20MenardsHome & Garden2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Berkley (fishing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Berkley (fishing) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.69×
Risk AppetiteTHRILL1.71×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Berkley (fishing) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Berkley (fishing)'s target market in United States?

Berkley (fishing)'s target market in United States covers an estimated 3,057,422 people, concentrated in California and South Carolina.

02

What is the gender split and age of Berkley (fishing) customers?

22.7% of the Berkley (fishing) audience are female, 77.3% are male, with an average age of 40.1 years.

03

Which brands do Berkley (fishing) fans like most?

Berkley (fishing) fans show strongest brand affinity for Shimano (17.86×), Angling (6.01×), and City Bank (5.31×) over the country average.

04

Where do Berkley (fishing) fans live in United States?

Berkley (fishing) fans in United States are most concentrated in California (reach ~2M), South Carolina (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Berkley (fishing) fans also like?

Beyond Berkley (fishing) itself, the audience over-indexes on Angling (6.01×), City Bank (5.31×), Fly fishing (4.37×), and Motorboat (5.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Berkley (fishing) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Berkley (fishing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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