Berkley (fishing) Audience in United States

Berkley (fishing) logo

Berkley (fishing) has an estimated audience of 2,958,939 people in United States. 22.7% are female, 77.3% are male, average age 40.1. Top regions: California, Texas, South Carolina. Top brand affinities: Urban Outfitters, Vocal harmony, Governor of Michigan, Hibachi, Cherish (group).

The average Berkley (fishing) fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, South Carolina. Top brand affinities include Urban Outfitters, Vocal harmony, Governor of Michigan, with strongest over-indexing on Urban Outfitters (3.73× the country average). Demographically, the Berkley (fishing) audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Berkley (fishing) fans

Demographic split for Berkley (fishing) audience in United States
MetricValue
Female22.7%
Male77.3%
Average age40.1
Estimated audience size2,958,939

Audience persona

The typical Berkley (fishing) fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Berkley (fishing) in United States
RegionReachAffinity
California2,092,1506.43×
Texas213,4900.84×
South Carolina179,1354.02×
New York172,6981.04×
Florida150,7980.75×
Illinois130,1011.32×
Michigan115,3071.49×
Massachusetts85,7481.47×
Washington76,0541.28×
Colorado73,8221.58×
North Carolina73,4810.83×
Virginia71,9981×
Georgia71,5740.79×
Pennsylvania70,7290.71×
New Jersey69,7950.93×
Missouri56,7111.19×
Ohio49,7540.55×
Maryland42,2650.83×
Oregon40,0961.18×
Tennessee35,6150.6×
Minnesota33,2570.78×
Indiana32,8040.61×
Nevada31,1621.09×
Wisconsin30,9670.7×
Connecticut28,2570.95×
Oklahoma24,6410.75×
Louisiana22,5000.59×
Utah21,0880.8×
Kentucky20,1710.54×
Iowa18,6690.77×
West Virginia17,5681.27×
Washington, District of Columbia15,5911.75×
Kansas15,0620.65×
Arkansas14,9320.61×
Hawaii14,0861.11×
Idaho11,9610.81×
Arizona11,4470.19×
Mississippi11,3300.46×
New Mexico10,8410.73×
Rhode Island10,1341.08×
Nebraska8,6880.59×
New Hampshire7,5800.65×
Maine6,9720.66×
Alabama6,8780.17×
Montana5,7810.7×
Delaware4,8230.59×
South Dakota4,0160.59×
Vermont3,9000.75×
North Dakota3,4210.56×
Wyoming2,3890.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Berkley (fishing) audience
BrandAffinityCategory
Urban Outfitters3.73×Shopping
Vocal harmony7.94×Music & Radio
Governor of Michigan12.34×Politics & Society
Hibachi12.89×Food & Beverages
Cherish (group)13.3×Music & Radio
Grinch4.9×Movies & TV
Wok7.56×Food & Beverages
Alaska1.81×Travel & Leisure
Hipster10.01×Politics & Society
Pro-Ject4.09×Music & Radio
Kikar HaShabbat16.21×News
Product design1.92×Business & Career
La Jolla8.52×Travel & Leisure
Goop4.8×Internet & Social Media
El Paso County, Colorado11.08×Travel & Leisure
Google Home5.43×Technology & Electronics
JDSU2.51×Business & Career
Israel1.72×Travel & Leisure
Gift registry10.45×Kids & Family
Staycation2.55×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Berkley (fishing) audience
TraitClusterScore
PatriotismCONSERVATISM2.26
Risk AppetiteTHRILL1.59
DIY MentalityTHRILL1.2
Sports ActivityPOWER1.1
Pet OwnershipJOY1.07
Need for SecurityCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Berkley (fishing)
CountryShare
United States40.9%
Japan10.9%
Germany4.5%

See Berkley (fishing) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Berkley (fishing) have in United States?

Berkley (fishing) has an estimated audience of 2,958,939 people in United States, concentrated in California and Texas.

What is the gender split and age of Berkley (fishing) fans?

22.7% of Berkley (fishing) fans are female, 77.3% are male, with an average age of 40.1 years.

Which brands do Berkley (fishing) fans like most?

Berkley (fishing) fans show strongest brand affinity for Urban Outfitters (3.73×), Vocal harmony (7.94×), and Governor of Michigan (12.34×) over the country average.

Where do Berkley (fishing) fans live in United States?

Berkley (fishing) fans in United States are most concentrated in California (reach 2,092,150), Texas (reach 213,490), and South Carolina (reach 179,135). These three regions account for the largest share of the active audience.

What other brands do Berkley (fishing) fans also like?

Beyond Berkley (fishing) itself, the audience over-indexes on Vocal harmony (7.94×), Governor of Michigan (12.34×), Hibachi (12.89×), and Cherish (group) (13.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Berkley (fishing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.