Berkley (fishing) Audience in United States

Berkley (fishing) has an estimated audience of 2,958,939 people in United States. 22.7% are female, 77.3% are male, average age 40.1. Top regions: California, Texas, South Carolina. Top brand affinities: CarGurus, Capital One, Google Maps, Aaron Rodgers, AccuWeather.

The average Berkley (fishing) fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, South Carolina. Top brand affinities include CarGurus, Capital One, Google Maps, with strongest over-indexing on CarGurus (19.83× the country average). Demographically, the Berkley (fishing) audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Berkley (fishing) fans

Demographic split for Berkley (fishing) audience in United States
MetricValue
Female22.7%
Male77.3%
Average age40.1
Estimated audience size2,958,939

Audience persona

The typical Berkley (fishing) fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Berkley (fishing) in United States
RegionReachAffinity
California2,092,1506.43×
Texas213,4900.84×
South Carolina179,1354.02×
New York172,6981.04×
Florida150,7980.75×
Illinois130,1011.32×
Michigan115,3071.49×
Massachusetts85,7481.47×
Washington76,0541.28×
Colorado73,8221.58×
North Carolina73,4810.83×
Virginia71,9981×
Georgia71,5740.79×
Pennsylvania70,7290.71×
New Jersey69,7950.93×
Missouri56,7111.19×
Ohio49,7540.55×
Maryland42,2650.83×
Oregon40,0961.18×
Tennessee35,6150.6×
Minnesota33,2570.78×
Indiana32,8040.61×
Nevada31,1621.09×
Wisconsin30,9670.7×
Connecticut28,2570.95×
Oklahoma24,6410.75×
Louisiana22,5000.59×
Utah21,0880.8×
Kentucky20,1710.54×
Iowa18,6690.77×
West Virginia17,5681.27×
Washington, District of Columbia15,5911.75×
Kansas15,0620.65×
Arkansas14,9320.61×
Hawaii14,0861.11×
Idaho11,9610.81×
Arizona11,4470.19×
Mississippi11,3300.46×
New Mexico10,8410.73×
Rhode Island10,1341.08×
Nebraska8,6880.59×
New Hampshire7,5800.65×
Maine6,9720.66×
Alabama6,8780.17×
Montana5,7810.7×
Delaware4,8230.59×
South Dakota4,0160.59×
Vermont3,9000.75×
North Dakota3,4210.56×
Wyoming2,3890.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Berkley (fishing) audience
BrandAffinityCategory
CarGurus19.83×Cars & Mobility
Capital One12.47×Business & Career
Google Maps10.91×Internet & Social Media
Aaron Rodgers15.95×Sports
AccuWeather13.61×Home & Garden
Circle K13.28×Shopping
Indeed.com6.92×Business & Career
Enterprise Rent-A-Car9.41×Cars & Mobility
Clint Eastwood13.47×Movies & TV
Bruce Willis10.79×Movies & TV
Google News8.62×News
Alexandra Daddario15.17×Movies & TV
Dakota Johnson12.57×Movies & TV
Jason Momoa11.05×Movies & TV
Margot Robbie10.9×Movies & TV
Google Earth11.42×Internet & Social Media
DeviantArt8.09×Internet & Social Media
Osprey26.11×Fashion & Accessoires
Ozzy Osbourne10.42×Music & Radio
Kaley Cuoco12.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Berkley (fishing) audience
TraitClusterScore
PatriotismCONSERVATISM2.26
Risk AppetiteTHRILL1.59
DIY MentalityTHRILL1.2
Sports ActivityPOWER1.1
Pet OwnershipJOY1.07
Need for SecurityCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Berkley (fishing)
CountryShare
United States40.9%
Japan10.9%
Germany4.5%

See Berkley (fishing) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Berkley (fishing) have in United States?

Berkley (fishing) has an estimated audience of 2,958,939 people in United States, concentrated in California and Texas.

What is the gender split and age of Berkley (fishing) fans?

22.7% of Berkley (fishing) fans are female, 77.3% are male, with an average age of 40.1 years.

Which brands do Berkley (fishing) fans like most?

Berkley (fishing) fans show strongest brand affinity for CarGurus (19.83×), Capital One (12.47×), and Google Maps (10.91×) over the country average.

Where do Berkley (fishing) fans live in United States?

Berkley (fishing) fans in United States are most concentrated in California (reach 2,092,150), Texas (reach 213,490), and South Carolina (reach 179,135). These three regions account for the largest share of the active audience.

What other brands do Berkley (fishing) fans also like?

Beyond Berkley (fishing) itself, the audience over-indexes on Capital One (12.47×), Google Maps (10.91×), Aaron Rodgers (15.95×), and AccuWeather (13.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Berkley (fishing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.