Topwater fishing lure Audience in Germany
Topwater fishing lure has an estimated audience of 307,298 people in Germany. 62.7% are female, 37.3% are male, average age 46.3. Top regions: Nordrhein-Westfalen, Bayern, Thüringen. Top brand affinities: Shimano, Automotive lighting, Granit Xhaka, Big Fish, Transfermarkt.
The average Topwater fishing lure fan in Germany is 46.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Thüringen. Top brand affinities include Shimano, Automotive lighting, Granit Xhaka, with strongest over-indexing on Shimano (18.2× the country average). Demographically, the Topwater fishing lure audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Extroversion, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Type: Topic
Demographics of Topwater fishing lure fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 46.3 |
| Estimated audience size | 307,298 |
Audience persona
The typical Topwater fishing lure fan in Germany is more female, around 46.3 years old, with strong Extroversion tendencies and a notable affinity for Shimano.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 19,921 | 0.3× |
| Bayern | 16,483 | 0.33× |
| Thüringen | 13,819 | 1.76× |
| Baden-Württemberg | 12,907 | 0.31× |
| Rheinland-Pfalz | 12,331 | 0.8× |
| Sachsen-Anhalt | 11,951 | 1.5× |
| Brandenburg | 11,847 | 1.24× |
| Niedersachsen | 11,812 | 0.4× |
| Saarland | 11,269 | 2.99× |
| Mecklenburg-Vorpommern | 10,992 | 1.87× |
| Schleswig-Holstein | 10,945 | 0.99× |
| Sachsen | 10,242 | 0.68× |
| Hessen | 8,084 | 0.35× |
| Berlin | 7,216 | 0.53× |
| Hamburg | 6,634 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shimano | 18.2× | Cars & Mobility |
| Automotive lighting | 13.58× | Cars & Mobility |
| Granit Xhaka | 25.44× | Sports |
| Big Fish | 33.47× | Movies & TV |
| Transfermarkt | 4.56× | Sports |
| Salmon | 14.7× | Food & Beverages |
| Mountain biking | 6.53× | Sports |
| Angling | 15.07× | Sports |
| Catfish | 18.05× | Movies & TV |
| Osprey | 25.07× | Fashion & Accessoires |
| Borussia Dortmund | 1.78× | Sports |
| Craigslist | 15.09× | Shopping |
| Shellfish | 12.93× | Food & Beverages |
| Casino | 5.74× | Games |
| Pesticide | 9.41× | Home & Garden |
| Catering | 4.24× | Food & Beverages |
| Sports betting | 5.8× | Games |
| Spartan race | 11.3× | Sports |
| Tour de France | 4.64× | Sports |
| Sportschau | 2.16× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.5 |
| Sports Activity | POWER | 1.43 |
| Early Adopter Mentality | POWER | 1.42 |
| Patriotism | CONSERVATISM | 1.41 |
| Travelling | THRILL | 1.36 |
| Risk Appetite | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| Japan | 21.6% |
| Germany | 9.2% |
See Topwater fishing lure audiences in other countries
More audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Topwater fishing lure have in Germany?
Topwater fishing lure has an estimated audience of 307,298 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Topwater fishing lure fans?
62.7% of Topwater fishing lure fans are female, 37.3% are male, with an average age of 46.3 years.
Which brands do Topwater fishing lure fans like most?
Topwater fishing lure fans show strongest brand affinity for Shimano (18.2×), Automotive lighting (13.58×), and Granit Xhaka (25.44×) over the country average.
Where do Topwater fishing lure fans live in Germany?
Topwater fishing lure fans in Germany are most concentrated in Nordrhein-Westfalen (reach 19,921), Bayern (reach 16,483), and Thüringen (reach 13,819). These three regions account for the largest share of the active audience.
What other brands do Topwater fishing lure fans also like?
Beyond Topwater fishing lure itself, the audience over-indexes on Automotive lighting (13.58×), Granit Xhaka (25.44×), Big Fish (33.47×), and Transfermarkt (4.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Topwater fishing lure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.