Rascasse Audience Intelligence

Osprey Target Market in United States

A data profile of the people who buy, follow and care about Osprey in United States — modelled from more than twelve digital signal sources. Osprey has an estimated audience of 1,878,196 people in United States.

#5among Bags and accessories in United States#1534among Brand in United States#663in Fashion & Accessoires

The average Osprey fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include FIFA World Cup 2026, Parma F.C., Costa Rica national football team, with strongest over-indexing on FIFA World Cup 2026 (4.38× the country average).

Demographically, the Osprey audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Sports Activity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Osprey fan in United States is balanced, around 42.6 years old, with strong Sports Activity tendencies and a notable affinity for FIFA World Cup 2026.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Osprey profile in United States.

Audience size
1.9M
in United States
Gender
46.1%♀
53.9% male
Age
42.6
average years
Country rank
#14976
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Osprey

46.1% are female, 53.9% are male, average age 42.6.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Osprey audience in United States
MetricValue
Female46.1%
Male53.9%
Average age42.6
Estimated audience size1,878,196
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Osprey audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4924%
50+28%
Fig. 04

Worldwide distribution

33.2%

of the worldwide Osprey audience comes from United States.

Worldwide audience distribution share by country for Osprey
CountryShare
United States33.2%
United Kingdom13.7%
China7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Osprey audience in United States is strongest.

Fig. 05

Top regions by affinity

Osprey customers by region in United States
#RegionReachAffinity×
01Maine~10K1.90×
02Montana~10K1.86×
03Wyoming~5K1.84×
04Alaska~6K1.60×
05Washington~60K1.55×
06Oregon~30K1.49×
07Idaho~10K1.49×
08Vermont~5K1.48×
09Colorado~40K1.45×
10Florida~200K1.36×
11Utah~20K1.22×
12New Hampshire~9K1.20×
13Rhode Island~7K1.19×
14Massachusetts~40K1.15×
15Connecticut~20K1.09×
16Virginia~50K1.05×
17Washington, District of Columbia~6K1.00×
18South Carolina~30K0.98×
19North Carolina~50K0.97×
20Minnesota~30K0.95×
21Wisconsin~30K0.94×
22New York~100K0.93×
23Georgia~50K0.93×
24Alabama~20K0.93×
25Hawaii~7K0.93×
26Delaware~5K0.93×
27New Jersey~40K0.90×
28California~200K0.88×
29Maryland~30K0.88×
30Michigan~40K0.86×
31South Dakota~4K0.85×
32Arizona~30K0.84×
33West Virginia~7K0.84×
34Tennessee~30K0.83×
35Pennsylvania~50K0.81×
36Ohio~40K0.79×
37New Mexico~7K0.77×
38Indiana~20K0.73×
39Louisiana~20K0.73×
40Kentucky~20K0.70×
41Iowa~10K0.70×
42Illinois~40K0.68×
43Missouri~20K0.67×
44Arkansas~10K0.67×
45Mississippi~10K0.66×
46Nebraska~6K0.66×
47Oklahoma~10K0.65×
48Kansas~9K0.62×
49Texas~100K0.61×
50Nevada~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Osprey, United States
0.60×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Osprey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Osprey audience
#·InterestCategoryAffinity×
01Parma F.C.Sports111.98×
02Costa Rica national football teamSports80.73×
03Malaysia national football teamSports62.98×
04Peru national football teamSports42.82×
05Serbia national football teamSports38.75×
06Gaelic footballSports36.44×
07FIFA Women's World CupSports29.85×
08Newcastle United F.C.Sports25.73×
09College soccerSports22.15×
10United States national football teamSports19.19×
11Inter MilanSports15.81×
12Paris Saint-GermainSports14.21×
13BundesligaSports13.42×
14Serie ASports12.59×
15Chelsea F.C.Sports10.92×
16Manchester City F.C.Sports10.89×
17FC Bayern MunichSports10.88×
18Real Madrid C.F.Sports5.28×
19FIFA World Cup 2026Sports4.38×
20FIFA World CupSports3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Osprey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Osprey audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.26×
TraditionCONSERVATISM1.19×
SpiritualityBALANCE1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Osprey audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Convenience OrientationPREMIUM0.73×
IndividualismJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Osprey's target market in United States?

Osprey's target market in United States covers an estimated 1,878,196 people, concentrated in California and Florida.

02

What is the gender split and age of Osprey customers?

46.1% of the Osprey audience are female, 53.9% are male, with an average age of 42.6 years.

03

Which brands do Osprey fans like most?

Osprey fans show strongest brand affinity for FIFA World Cup 2026 (4.38×), Parma F.C. (111.98×), and Costa Rica national football team (80.73×) over the country average.

04

Where do Osprey fans live in United States?

Osprey fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Osprey fans also like?

Beyond Osprey itself, the audience over-indexes on Parma F.C. (111.98×), Costa Rica national football team (80.73×), Gaelic football (36.44×), and College soccer (22.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bags and accessories audiences in United States

See Osprey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Osprey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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