Osprey Audience in United States

Osprey logo

Osprey has an estimated audience of 1,853,918 people in United States. 46.1% are female, 53.9% are male, average age 42.6. Top regions: California, Florida, New York. Top brand affinities: Costa Rica national football team, FC Bayern Munich, Parma F.C., Gaelic football, Inter Milan.

The average Osprey fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Costa Rica national football team, FC Bayern Munich, Parma F.C., with strongest over-indexing on Costa Rica national football team (80.73× the country average). Demographically, the Osprey audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Demographics of Osprey fans

Demographic split for Osprey audience in United States
MetricValue
Female46.1%
Male53.9%
Average age42.6
Estimated audience size1,853,918

Audience persona

The typical Osprey fan in United States is balanced, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Costa Rica national football team.

Top regions in United States

Top regions ranked by reach for Osprey in United States
RegionReachAffinity
California183,3700.9×
Florida165,9891.32×
New York103,1401×
Texas97,1130.61×
Washington57,9741.56×
North Carolina56,4841.01×
Pennsylvania51,2390.82×
Georgia49,4160.87×
Virginia49,3021.09×
Ohio46,2080.81×
Colorado44,7041.53×
New Jersey44,3080.94×
Illinois43,7960.71×
Michigan43,4000.9×
Massachusetts43,3831.19×
Arizona33,7560.89×
Oregon32,1081.51×
Tennessee30,5270.82×
Maryland28,8860.91×
South Carolina27,9771×
Wisconsin27,0790.97×
Indiana24,8310.73×
Minnesota24,6440.93×
Alabama24,0540.93×
Connecticut20,7291.11×
Utah20,4681.23×
Missouri20,4450.68×
Louisiana16,9380.71×
Kentucky16,2890.7×
Idaho13,4111.44×
Oklahoma12,9820.63×
Maine12,7821.92×
Nevada10,5810.59×
Iowa10,4820.69×
Arkansas9,9080.65×
Montana9,6541.88×
Mississippi9,5920.63×
Kansas8,7390.6×
New Hampshire8,7181.19×
Hawaii7,4190.93×
New Mexico7,0230.76×
Rhode Island6,9951.19×
West Virginia6,8970.8×
Alaska6,2271.57×
Nebraska5,9380.64×
Washington, District of Columbia5,8101.04×
Wyoming4,9411.8×
Delaware4,7690.93×
Vermont4,5811.41×
South Dakota3,1780.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Osprey audience
BrandAffinityCategory
Costa Rica national football team80.73×Sports
FC Bayern Munich10.88×Sports
Parma F.C.111.98×Sports
Gaelic football36.44×Sports
Inter Milan15.81×Sports
College soccer22.15×Sports
Paris Saint-Germain14.21×Sports
Manchester City F.C.10.89×Sports
Malaysia national football team62.98×Sports
FIFA Women's World Cup29.85×Sports
United States national football team19.19×Sports
Real Madrid C.F.5.28×Sports
Serie A12.59×Sports
Newcastle United F.C.25.73×Sports
Chelsea F.C.10.92×Sports
Bundesliga13.42×Sports
Serbia national football team38.75×Sports
Manchester United F.C.6.74×Sports
Peru national football team42.82×Sports
Turkey national football team46.97×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Osprey audience
TraitClusterScore
SustainabilityBALANCE2.98
Family OrientationCONSERVATISM2.08
PatriotismCONSERVATISM2.02
Sports ActivityPOWER2.01
TravellingTHRILL1.75
Luxury OrientationPREMIUM1.72

Worldwide distribution

Worldwide audience distribution share by country for Osprey
CountryShare
United States33.9%
United Kingdom14.2%
China7.3%

See Osprey audiences in other countries

More Bags and accessories audiences in United States

Frequently asked questions

How many fans does Osprey have in United States?

Osprey has an estimated audience of 1,853,918 people in United States, concentrated in California and Florida.

What is the gender split and age of Osprey fans?

46.1% of Osprey fans are female, 53.9% are male, with an average age of 42.6 years.

Which brands do Osprey fans like most?

Osprey fans show strongest brand affinity for Costa Rica national football team (80.73×), FC Bayern Munich (10.88×), and Parma F.C. (111.98×) over the country average.

Where do Osprey fans live in United States?

Osprey fans in United States are most concentrated in California (reach 183,370), Florida (reach 165,989), and New York (reach 103,140). These three regions account for the largest share of the active audience.

What other brands do Osprey fans also like?

Beyond Osprey itself, the audience over-indexes on FC Bayern Munich (10.88×), Parma F.C. (111.98×), Gaelic football (36.44×), and Inter Milan (15.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Osprey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.