Carp Audience in Germany
Carp has an estimated audience of 610,768 people in Germany. 25.3% are female, 74.7% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Automotive lighting, One Tree Hill (TV series), Angling, Shimano, Granit Xhaka.
The average Carp fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Automotive lighting, One Tree Hill (TV series), Angling, with strongest over-indexing on Automotive lighting (9.62× the country average). Demographically, the Carp audience skews more male with an average age of 36.7, and over-indexes on personality traits such as DIY Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Carp fans
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 36.7 |
| Estimated audience size | 610,768 |
Audience persona
The typical Carp fan in Germany is more male, around 36.7 years old, with strong DIY Mentality tendencies and a notable affinity for Automotive lighting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,679 | 0.96× |
| Bayern | 124,228 | 1.27× |
| Baden-Württemberg | 91,035 | 1.09× |
| Hessen | 58,972 | 1.27× |
| Niedersachsen | 55,769 | 0.94× |
| Berlin | 45,820 | 1.68× |
| Rheinland-Pfalz | 28,143 | 0.92× |
| Sachsen | 24,488 | 0.82× |
| Schleswig-Holstein | 19,395 | 0.88× |
| Hamburg | 16,304 | 1.18× |
| Brandenburg | 16,232 | 0.86× |
| Sachsen-Anhalt | 12,040 | 0.76× |
| Thüringen | 10,707 | 0.69× |
| Mecklenburg-Vorpommern | 9,747 | 0.84× |
| Saarland | 6,460 | 0.86× |
| Bremen | 5,165 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Automotive lighting | 9.62× | Cars & Mobility |
| One Tree Hill (TV series) | 16.49× | Movies & TV |
| Angling | 12.78× | Sports |
| Shimano | 7.45× | Cars & Mobility |
| Granit Xhaka | 16.46× | Sports |
| Shellfish | 12.93× | Food & Beverages |
| Transfermarkt | 3.21× | Sports |
| Aquarium | 7.99× | Pets & Animals |
| Osprey | 19.43× | Fashion & Accessoires |
| Midnight in Paris | 20× | Movies & TV |
| Checkers | 21.66× | Food & Beverages |
| Tagesschau | 1.7× | Movies & TV |
| Catfish | 10.44× | Movies & TV |
| FC Bayern Munich | 1.58× | Sports |
| Seafood | 3.4× | Food & Beverages |
| Robert Kardashian | 16.62× | Movies & TV |
| House music | 2.1× | Music & Radio |
| Laurie Holden | 14.89× | Movies & TV |
| Big Fish | 14.08× | Movies & TV |
| Crochet | 2.71× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.41 |
| Pet Ownership | JOY | 1.26 |
| Sports Activity | POWER | 1.23 |
| Extroversion | THRILL | 1.13 |
| Travelling | THRILL | 1.12 |
| Need for Security | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 18.0% |
| United Kingdom | 6.3% |
See Carp audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Carp have in Germany?
Carp has an estimated audience of 610,768 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Carp fans?
25.3% of Carp fans are female, 74.7% are male, with an average age of 36.7 years.
Which brands do Carp fans like most?
Carp fans show strongest brand affinity for Automotive lighting (9.62×), One Tree Hill (TV series) (16.49×), and Angling (12.78×) over the country average.
Where do Carp fans live in Germany?
Carp fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,679), Bayern (reach 124,228), and Baden-Württemberg (reach 91,035). These three regions account for the largest share of the active audience.
What other brands do Carp fans also like?
Beyond Carp itself, the audience over-indexes on One Tree Hill (TV series) (16.49×), Angling (12.78×), Shimano (7.45×), and Granit Xhaka (16.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.