Rascasse Audience Intelligence

Northern pike Audience in United States

A data profile of the people who buy, follow and care about Northern pike in United States — modelled from more than twelve digital signal sources. Northern pike has an estimated audience of 3,486,736 people in United States.

#61among Dish in United States#4671among Topic in United States#582in Food & Beverages

The average Northern pike fan in United States is 38.6 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Wisconsin, Maryland.

Top brand affinities include Angling, Tackle Warehouse, City Bank, with strongest over-indexing on Angling (11.55× the country average).

Demographically, the Northern pike audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Northern pike fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Angling.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northern pike profile in United States.

Audience size
3.5M
in United States
Gender
24.5%♀
75.5% male
Age
38.6
average years
Country rank
#9053
Topic in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northern pike fans

24.5% are female, 75.5% are male, average age 38.6.

Fig. 02

Gender split

24.5%
Female
75.5%
Male
Demographic split for Northern pike audience in United States
MetricValue
Female24.5%
Male75.5%
Average age38.6
Estimated audience size3,486,736
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Northern pike audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Northern pike audience comes from United States.

Worldwide audience distribution share by country for Northern pike
CountryShare
United States24.0%
Japan20.7%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northern pike audience in United States is strongest.

Fig. 05

Top regions by affinity

Northern pike fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~30K3.89×
02Minnesota~200K3.38×
03Wisconsin~200K2.96×
04South Dakota~20K2.89×
05Montana~30K2.66×
06Washington, District of Columbia~30K2.51×
07Maryland~100K2.13×
08Iowa~50K1.84×
09Alaska~10K1.78×
10Vermont~10K1.75×
11Nebraska~30K1.55×
12Maine~20K1.41×
13Idaho~20K1.37×
14Michigan~100K1.33×
15Mississippi~30K1.04×
16Colorado~60K1.01×
17Utah~30K1.01×
18Illinois~100K1.00×
19Delaware~10K1.00×
20New Hampshire~10K0.93×
21Virginia~80K0.90×
22Indiana~50K0.85×
23New Mexico~10K0.85×
24Washington~60K0.79×
25Pennsylvania~90K0.78×
26West Virginia~10K0.77×
27Kansas~20K0.74×
28Ohio~80K0.73×
29Rhode Island~8K0.69×
30Missouri~40K0.67×
31Arkansas~20K0.64×
32Connecticut~20K0.63×
33Hawaii~9K0.63×
34Oregon~20K0.60×
35New York~100K0.58×
36Oklahoma~20K0.57×
37Massachusetts~40K0.53×
38Kentucky~20K0.53×
39North Carolina~50K0.51×
40Arizona~40K0.51×
41Louisiana~20K0.49×
42Tennessee~30K0.48×
43Alabama~20K0.47×
44Nevada~20K0.47×
45South Carolina~20K0.46×
46New Jersey~40K0.40×
47Georgia~40K0.36×
48Texas~100K0.33×
49Florida~70K0.31×
50California~100K0.26×
Fig. 06

Affinity by region

Affinity by region — Northern pike, United States
0.26×1.00×3.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northern pike audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northern pike audience
#·InterestCategoryAffinity×
01Tackle WarehouseShopping21.03×
02AnglingSports11.55×
03PalestineTravel & Leisure10.40×
04ShimanoCars & Mobility8.78×
05CatfishMovies & TV8.71×
06Boat showTravel & Leisure7.10×
07City BankBusiness & Career6.47×
08MotorboatCars & Mobility5.40×
09Largemouth bassFood & Beverages4.94×
10Fly fishingSports4.70×
11Bass Pro ShopsSports4.37×
12Tiger WoodsSports4.03×
13KayakTravel & Leisure3.42×
14Discount TireShopping3.17×
15OutdoorsTravel & Leisure3.08×
16Scooby-DooMovies & TV2.62×
17Hardware storeHome & Garden2.49×
18MenardsHome & Garden2.34×
19AutoZoneCars & Mobility2.27×
20CampingTravel & Leisure1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northern pike audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northern pike audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.58×
Risk AppetiteTHRILL1.80×
DIY MentalityTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northern pike audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
ExtroversionTHRILL0.78×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Northern pike have in United States?

Northern pike has an estimated audience of 3,486,736 people in United States, concentrated in Minnesota and Wisconsin.

02

What is the gender split and age of Northern pike fans?

24.5% of Northern pike fans are female, 75.5% are male, with an average age of 38.6 years.

03

Which brands do Northern pike fans like most?

Northern pike fans show strongest brand affinity for Angling (11.55×), Tackle Warehouse (21.03×), and City Bank (6.47×) over the country average.

04

Where do Northern pike fans live in United States?

Northern pike fans in United States are most concentrated in Minnesota (reach ~200K), Wisconsin (reach ~200K), and Maryland (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Northern pike fans also like?

Beyond Northern pike itself, the audience over-indexes on Tackle Warehouse (21.03×), City Bank (6.47×), Fly fishing (4.7×), and Catfish (8.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Northern pike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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