Bavarian Alps Audience in Germany
Bavarian Alps has an estimated audience of 487,569 people in Germany. 55.1% are female, 44.9% are male, average age 46.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Allgäu Alps, Hubert Aiwanger, Fredl Fesl, Allgäu, Markus Eisenbichler.
The average Bavarian Alps fan in Germany is 46.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Allgäu Alps, Hubert Aiwanger, Fredl Fesl, with strongest over-indexing on Allgäu Alps (23.23× the country average). Demographically, the Bavarian Alps audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Tradition, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Bavarian Alps fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 46.9 |
| Estimated audience size | 487,569 |
Audience persona
The typical Bavarian Alps fan in Germany is more female, around 46.9 years old, with strong Tradition tendencies and a notable affinity for Allgäu Alps.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 173,675 | 2.22× |
| Nordrhein-Westfalen | 101,744 | 0.95× |
| Baden-Württemberg | 63,974 | 0.96× |
| Niedersachsen | 42,916 | 0.91× |
| Hessen | 38,330 | 1.03× |
| Sachsen | 26,000 | 1.09× |
| Rheinland-Pfalz | 23,778 | 0.97× |
| Berlin | 22,938 | 1.05× |
| Brandenburg | 14,343 | 0.95× |
| Thüringen | 13,810 | 1.11× |
| Schleswig-Holstein | 13,756 | 0.79× |
| Sachsen-Anhalt | 9,473 | 0.75× |
| Hamburg | 9,052 | 0.82× |
| Mecklenburg-Vorpommern | 7,589 | 0.82× |
| Saarland | 4,756 | 0.79× |
| Bremen | 3,299 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Allgäu Alps | 23.23× | Travel & Leisure |
| Hubert Aiwanger | 33.53× | Politics & Society |
| Fredl Fesl | 33.21× | Music & Radio |
| Allgäu | 9.25× | Travel & Leisure |
| Markus Eisenbichler | 23.45× | Sports |
| Head (company) | 10.9× | Sports |
| Tyrol (state) | 4.69× | Travel & Leisure |
| Versicherungskammer Bayern | 17.21× | Business & Career |
| Michl Müller | 22.73× | Music & Radio |
| Englischer Garten | 20.29× | Travel & Leisure |
| Arts and music | 1.74× | Arts & Culture |
| Radio Plassenburg | 17.21× | Music & Radio |
| Food | 1.7× | Food & Beverages |
| Salzburg | 6.68× | Travel & Leisure |
| Deutsche Bahn | 2.37× | Cars & Mobility |
| Oettinger | 17.96× | Food & Beverages |
| Graz | 17.08× | Travel & Leisure |
| Airbnb | 2.42× | Travel & Leisure |
| Germany | 1.55× | Travel & Leisure |
| Dolomiten | 13.78× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.43 |
| Quality Awareness | PREMIUM | 2.22 |
| Travelling | THRILL | 1.76 |
| Risk Appetite | THRILL | 1.67 |
| Design Affinity | PREMIUM | 1.67 |
| Sports Activity | POWER | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 49.0% |
| Italy | 8.1% |
| Austria | 6.3% |
See Bavarian Alps audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Bavarian Alps have in Germany?
Bavarian Alps has an estimated audience of 487,569 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bavarian Alps fans?
55.1% of Bavarian Alps fans are female, 44.9% are male, with an average age of 46.9 years.
Which brands do Bavarian Alps fans like most?
Bavarian Alps fans show strongest brand affinity for Allgäu Alps (23.23×), Hubert Aiwanger (33.53×), and Fredl Fesl (33.21×) over the country average.
Where do Bavarian Alps fans live in Germany?
Bavarian Alps fans in Germany are most concentrated in Bayern (reach 173,675), Nordrhein-Westfalen (reach 101,744), and Baden-Württemberg (reach 63,974). These three regions account for the largest share of the active audience.
What other brands do Bavarian Alps fans also like?
Beyond Bavarian Alps itself, the audience over-indexes on Hubert Aiwanger (33.53×), Fredl Fesl (33.21×), Allgäu (9.25×), and Markus Eisenbichler (23.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bavarian Alps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.