Markus Eisenbichler Audience in Germany

Markus Eisenbichler logo

Markus Eisenbichler has an estimated audience of 372,283 people in Germany. 51.3% are female, 48.7% are male, average age 43.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Hawesko, Benicarló, Chalkidiki, Home Office.

The average Markus Eisenbichler fan in Germany is 43.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Hawesko, Benicarló, with strongest over-indexing on Goes (6.52× the country average). Demographically, the Markus Eisenbichler audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ski jumping

Demographics of Markus Eisenbichler fans

Demographic split for Markus Eisenbichler audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age43.3
Estimated audience size372,283

Audience persona

The typical Markus Eisenbichler fan in Germany is balanced, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Goes.

Top regions in Germany

Top regions ranked by reach for Markus Eisenbichler in Germany
RegionReachAffinity
Bayern79,1571.32×
Nordrhein-Westfalen58,6650.72×
Baden-Württemberg52,8721.04×
Sachsen35,6251.95×
Niedersachsen27,3550.76×
Hessen21,1560.75×
Thüringen18,2831.93×
Rheinland-Pfalz15,5880.84×
Sachsen-Anhalt13,5471.4×
Brandenburg13,4421.16×
Berlin11,5780.7×
Schleswig-Holstein8,5630.64×
Mecklenburg-Vorpommern8,5211.2×
Hamburg4,5910.55×
Saarland3,0990.68×
Bremen1,1780.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Markus Eisenbichler audience
BrandAffinityCategory
Goes6.52×Travel & Leisure
Hawesko13.8×Food & Beverages
Benicarló84.6×Travel & Leisure
Chalkidiki9.21×Travel & Leisure
Home Office1.76×Business & Career
Litter box1.76×Pets & Animals
12 Monkeys (TV series)8.83×Movies & TV
Oliver Kahn5.04×Sports
Time (magazine)2.7×News
Mount Arafat11.38×Travel & Leisure
Urban horticulture1.74×Home & Garden
Stradivarius1.55×Shopping
Ottumwa, Iowa58.24×Travel & Leisure
Bull riding5.86×Sports
Matala, Crete8.66×Travel & Leisure
Information technology consulting3.26×Technology & Electronics
Hebe3.7×Home & Garden
Google Analytics1.71×Internet & Social Media
Nurse education1.62×Kids & Family
Bully (2011 film)3.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Markus Eisenbichler audience
TraitClusterScore
Quality AwarenessPREMIUM1.84
Risk AppetiteTHRILL1.76
TraditionCONSERVATISM1.64
Sports ActivityPOWER1.51
TravellingTHRILL1.38
Community OrientationOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Markus Eisenbichler
CountryShare
Germany86.3%
Austria6.3%
Poland4.3%

See Markus Eisenbichler audiences in other countries

More Ski jumping audiences in Germany

Frequently asked questions

How many fans does Markus Eisenbichler have in Germany?

Markus Eisenbichler has an estimated audience of 372,283 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Markus Eisenbichler fans?

51.3% of Markus Eisenbichler fans are female, 48.7% are male, with an average age of 43.3 years.

Which brands do Markus Eisenbichler fans like most?

Markus Eisenbichler fans show strongest brand affinity for Goes (6.52×), Hawesko (13.8×), and Benicarló (84.6×) over the country average.

Where do Markus Eisenbichler fans live in Germany?

Markus Eisenbichler fans in Germany are most concentrated in Bayern (reach 79,157), Nordrhein-Westfalen (reach 58,665), and Baden-Württemberg (reach 52,872). These three regions account for the largest share of the active audience.

What other brands do Markus Eisenbichler fans also like?

Beyond Markus Eisenbichler itself, the audience over-indexes on Hawesko (13.8×), Benicarló (84.6×), Chalkidiki (9.21×), and Home Office (1.76×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Markus Eisenbichler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.