Versicherungskammer Bayern Audience in Germany
Versicherungskammer Bayern has an estimated audience of 604,187 people in Germany. 41.7% are female, 58.3% are male, average age 40.7. Top regions: Bayern, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities: Vehicle insurance, Home insurance, Life insurance, Property insurance, Tagesschau.
The average Versicherungskammer Bayern fan in Germany is 40.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities include Vehicle insurance, Home insurance, Life insurance, with strongest over-indexing on Vehicle insurance (13.25× the country average). Demographically, the Versicherungskammer Bayern audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Versicherungskammer Bayern fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 40.7 |
| Estimated audience size | 604,187 |
Audience persona
The typical Versicherungskammer Bayern fan in Germany is more male, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Vehicle insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 453,141 | 8.06× |
| Rheinland-Pfalz | 55,389 | 1.83× |
| Baden-Württemberg | 51,021 | 0.62× |
| Nordrhein-Westfalen | 50,582 | 0.38× |
| Hessen | 37,168 | 0.81× |
| Niedersachsen | 16,051 | 0.27× |
| Berlin | 13,254 | 0.49× |
| Sachsen | 10,424 | 0.35× |
| Saarland | 8,243 | 1.11× |
| Thüringen | 7,523 | 0.49× |
| Brandenburg | 6,226 | 0.33× |
| Schleswig-Holstein | 5,927 | 0.27× |
| Hamburg | 4,861 | 0.36× |
| Sachsen-Anhalt | 3,727 | 0.24× |
| Mecklenburg-Vorpommern | 2,449 | 0.21× |
| Bremen | 910 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vehicle insurance | 13.25× | Cars & Mobility |
| Home insurance | 12.67× | Business & Career |
| Life insurance | 10.48× | Business & Career |
| Property insurance | 16.38× | Home & Garden |
| Tagesschau | 1.92× | Movies & TV |
| AutoScout24 | 2.35× | Cars & Mobility |
| Liability insurance | 12.18× | Business & Career |
| RTL Television | 2.85× | Movies & TV |
| Pets | 1.5× | Pets & Animals |
| Insurance | 2.64× | Business & Career |
| Satire | 3.44× | Literature |
| Transfermarkt | 2.19× | Sports |
| Automobiles | 1.61× | Cars & Mobility |
| Commerzbank | 1.92× | Business & Career |
| Fachhochschule | 5.58× | Business & Career |
| Aral AG | 1.84× | Cars & Mobility |
| Allgäu | 4.32× | Travel & Leisure |
| Obi (store) | 1.55× | Shopping |
| Vacations | 2.04× | Travel & Leisure |
| Bedroom furniture | 3.37× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.64 |
| Quality Awareness | PREMIUM | 1.38 |
| Family Orientation | CONSERVATISM | 1.35 |
| Sports Activity | POWER | 1.31 |
| Tradition | CONSERVATISM | 1.27 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.5% |
| United States | 2.0% |
| Austria | 0.7% |
See Versicherungskammer Bayern audiences in other countries
- Versicherungskammer Bayern — United States
- Versicherungskammer Bayern — United Kingdom
- Versicherungskammer Bayern — France
- Versicherungskammer Bayern — Italy
- Versicherungskammer Bayern — Spain
- Versicherungskammer Bayern — Brazil
- Versicherungskammer Bayern — Japan
- Versicherungskammer Bayern — South Korea
- Versicherungskammer Bayern — India
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does Versicherungskammer Bayern have in Germany?
Versicherungskammer Bayern has an estimated audience of 604,187 people in Germany, concentrated in Bayern and Rheinland-Pfalz.
What is the gender split and age of Versicherungskammer Bayern fans?
41.7% of Versicherungskammer Bayern fans are female, 58.3% are male, with an average age of 40.7 years.
Which brands do Versicherungskammer Bayern fans like most?
Versicherungskammer Bayern fans show strongest brand affinity for Vehicle insurance (13.25×), Home insurance (12.67×), and Life insurance (10.48×) over the country average.
Where do Versicherungskammer Bayern fans live in Germany?
Versicherungskammer Bayern fans in Germany are most concentrated in Bayern (reach 453,141), Rheinland-Pfalz (reach 55,389), and Baden-Württemberg (reach 51,021). These three regions account for the largest share of the active audience.
What other brands do Versicherungskammer Bayern fans also like?
Beyond Versicherungskammer Bayern itself, the audience over-indexes on Home insurance (12.67×), Life insurance (10.48×), Property insurance (16.38×), and Tagesschau (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Versicherungskammer Bayern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.