Rascasse Audience Intelligence

Versicherungskammer Bayern Target Market in Germany

A data profile of the people who buy, follow and care about Versicherungskammer Bayern in Germany — modelled from more than twelve digital signal sources. Versicherungskammer Bayern has an estimated audience of 636,447 people in Germany.

#19among Insurances in Germany#1258among Brand in Germany#759in Business & Career

The average Versicherungskammer Bayern fan in Germany is 41.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Rheinland-Pfalz, Nordrhein-Westfalen.

Top brand affinities include Vehicle insurance, Home insurance, Life insurance, with strongest over-indexing on Vehicle insurance (14.93× the country average).

Demographically, the Versicherungskammer Bayern audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Versicherungskammer Bayern fan in Germany is more male, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Vehicle insurance.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Versicherungskammer Bayern profile in Germany.

Audience size
636K
in Germany
Gender
44.2%♀
55.8% male
Age
41.5
average years
Country rank
#9617
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Versicherungskammer Bayern

44.2% are female, 55.8% are male, average age 41.5.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Versicherungskammer Bayern audience in Germany
MetricValue
Female44.2%
Male55.8%
Average age41.5
Estimated audience size636,447
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Versicherungskammer Bayern audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4925%
50+24%
Fig. 04

Worldwide distribution

94.8%

of the worldwide Versicherungskammer Bayern audience comes from Germany.

Worldwide audience distribution share by country for Versicherungskammer Bayern
CountryShare
Germany94.8%
United States1.8%
Austria0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Versicherungskammer Bayern audience in Germany is strongest.

Fig. 05

Top regions by affinity

Versicherungskammer Bayern customers by region in Germany
#RegionReachAffinity×
01Bayern~500K7.97×
02Rheinland-Pfalz~60K1.85×
03Saarland~9K1.11×
04Hessen~40K0.77×
05Baden-Württemberg~50K0.62×
06Thüringen~10K0.59×
07Bremen~3K0.57×
08Berlin~10K0.48×
09Brandenburg~9K0.44×
10Mecklenburg-Vorpommern~5K0.42×
11Hamburg~6K0.41×
12Nordrhein-Westfalen~60K0.40×
13Sachsen~10K0.40×
14Sachsen-Anhalt~7K0.40×
15Schleswig-Holstein~8K0.36×
16Niedersachsen~20K0.32×
Fig. 06

Affinity by region

Affinity by region — Versicherungskammer Bayern, Germany
0.32×1.00×7.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Versicherungskammer Bayern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Versicherungskammer Bayern audience
#·InterestCategoryAffinity×
01Bavarian AlpsTravel & Leisure17.21×
02Four Hills TournamentSports15.81×
03Vehicle insuranceCars & Mobility14.93×
04Property insuranceHome & Garden13.88×
05Home insuranceBusiness & Career13.49×
06Life insuranceBusiness & Career12.64×
07Motor oilCars & Mobility3.88×
08Bedroom furnitureHome & Garden3.75×
09InsuranceBusiness & Career2.75×
10Efficient energy useTechnology & Electronics2.66×
11Aral AGCars & Mobility2.38×
12AutoScout24Cars & Mobility2.35×
13Solar energyHome & Garden2.19×
14CommerzbankBusiness & Career2.11×
15PostbankBusiness & Career1.99×
16Used carCars & Mobility1.91×
17TagesschauMovies & TV1.77×
18Müller (company)Food & Beverages1.69×
19NatureHome & Garden1.53×
20Netto Marken-DiscountShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Versicherungskammer Bayern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Versicherungskammer Bayern audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.92×
Need for SecurityCONSERVATISM1.88×
Risk AppetiteTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Versicherungskammer Bayern audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Pet OwnershipJOY0.75×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Versicherungskammer Bayern's target market in Germany?

Versicherungskammer Bayern's target market in Germany covers an estimated 636,447 people, concentrated in Bayern and Rheinland-Pfalz.

02

What is the gender split and age of Versicherungskammer Bayern customers?

44.2% of the Versicherungskammer Bayern audience are female, 55.8% are male, with an average age of 41.5 years.

03

Which brands do Versicherungskammer Bayern fans like most?

Versicherungskammer Bayern fans show strongest brand affinity for Vehicle insurance (14.93×), Home insurance (13.49×), and Life insurance (12.64×) over the country average.

04

Where do Versicherungskammer Bayern fans live in Germany?

Versicherungskammer Bayern fans in Germany are most concentrated in Bayern (reach ~500K), Rheinland-Pfalz (reach ~60K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Versicherungskammer Bayern fans also like?

Beyond Versicherungskammer Bayern itself, the audience over-indexes on Home insurance (13.49×), Life insurance (12.64×), Bavarian Alps (17.21×), and Property insurance (13.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in Germany

See Versicherungskammer Bayern audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Versicherungskammer Bayern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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