Salzburg Audience in Germany
Salzburg has an estimated audience of 2,072,646 people in Germany. 53.5% are female, 46.5% are male, average age 43.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Chalkidiki, Stradivarius, Esra Erol, Israel.
The average Salzburg fan in Germany is 43.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Chalkidiki, Stradivarius, with strongest over-indexing on Goes (3.47× the country average). Demographically, the Salzburg audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Salzburg fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 43.7 |
| Estimated audience size | 2,072,646 |
Audience persona
The typical Salzburg fan in Germany is balanced, around 43.7 years old, with strong Tradition tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,169,403 | 3.51× |
| Nordrhein-Westfalen | 402,049 | 0.89× |
| Baden-Württemberg | 378,256 | 1.34× |
| Hessen | 182,246 | 1.15× |
| Niedersachsen | 151,713 | 0.75× |
| Berlin | 97,298 | 1.05× |
| Rheinland-Pfalz | 96,446 | 0.93× |
| Sachsen | 84,549 | 0.83× |
| Schleswig-Holstein | 51,839 | 0.7× |
| Brandenburg | 43,122 | 0.67× |
| Thüringen | 41,148 | 0.78× |
| Hamburg | 41,143 | 0.88× |
| Sachsen-Anhalt | 33,579 | 0.63× |
| Mecklenburg-Vorpommern | 21,407 | 0.54× |
| Saarland | 16,267 | 0.64× |
| Bremen | 12,954 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 3.47× | Travel & Leisure |
| Chalkidiki | 5.98× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Esra Erol | 6.59× | Movies & TV |
| Israel | 2.18× | Travel & Leisure |
| Urban horticulture | 1.73× | Home & Garden |
| KLIX (AM) | 2.49× | Music & Radio |
| Icon (magazine) | 2.25× | Arts & Culture |
| Indian Traditional Jewellery | 31.29× | Fashion & Accessoires |
| Corfu (regional unit) | 2.58× | Travel & Leisure |
| Coworking | 3.12× | Business & Career |
| Snow White (Fables) | 1.7× | Literature |
| Anton Hofreiter | 3.71× | Politics & Society |
| Home Delivery | 1.7× | Food & Beverages |
| Volvo V60 | 2.86× | Cars & Mobility |
| Free University of Berlin | 2.05× | Business & Career |
| Staycation | 2.03× | Home & Garden |
| Pantsuit | 3.24× | Fashion & Accessoires |
| 12 Monkeys (TV series) | 3.02× | Movies & TV |
| Knokke-Heist | 3.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.75 |
| Sports Activity | POWER | 1.44 |
| Indulgence | JOY | 1.37 |
| Design Affinity | PREMIUM | 1.32 |
| Pet Ownership | JOY | 1.26 |
| Travelling | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.9% |
| Austria | 23.2% |
| Italy | 6.0% |
See Salzburg audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Salzburg have in Germany?
Salzburg has an estimated audience of 2,072,646 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Salzburg fans?
53.5% of Salzburg fans are female, 46.5% are male, with an average age of 43.7 years.
Which brands do Salzburg fans like most?
Salzburg fans show strongest brand affinity for Goes (3.47×), Chalkidiki (5.98×), and Stradivarius (1.97×) over the country average.
Where do Salzburg fans live in Germany?
Salzburg fans in Germany are most concentrated in Bayern (reach 1,169,403), Nordrhein-Westfalen (reach 402,049), and Baden-Württemberg (reach 378,256). These three regions account for the largest share of the active audience.
What other brands do Salzburg fans also like?
Beyond Salzburg itself, the audience over-indexes on Chalkidiki (5.98×), Stradivarius (1.97×), Esra Erol (6.59×), and Israel (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Salzburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.