Salzburg Audience in Germany
Salzburg has an estimated audience of 2,072,646 people in Germany. 53.5% are female, 46.5% are male, average age 43.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Satire, Allgäu, German television comedy, Western Union, Lake Constance.
The average Salzburg fan in Germany is 43.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Satire, Allgäu, German television comedy, with strongest over-indexing on Satire (8.66× the country average). Demographically, the Salzburg audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Salzburg fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 43.7 |
| Estimated audience size | 2,072,646 |
Audience persona
The typical Salzburg fan in Germany is balanced, around 43.7 years old, with strong Tradition tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,169,403 | 3.51× |
| Nordrhein-Westfalen | 402,049 | 0.89× |
| Baden-Württemberg | 378,256 | 1.34× |
| Hessen | 182,246 | 1.15× |
| Niedersachsen | 151,713 | 0.75× |
| Berlin | 97,298 | 1.05× |
| Rheinland-Pfalz | 96,446 | 0.93× |
| Sachsen | 84,549 | 0.83× |
| Schleswig-Holstein | 51,839 | 0.7× |
| Brandenburg | 43,122 | 0.67× |
| Thüringen | 41,148 | 0.78× |
| Hamburg | 41,143 | 0.88× |
| Sachsen-Anhalt | 33,579 | 0.63× |
| Mecklenburg-Vorpommern | 21,407 | 0.54× |
| Saarland | 16,267 | 0.64× |
| Bremen | 12,954 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.66× | Literature |
| Allgäu | 11.6× | Travel & Leisure |
| German television comedy | 10.21× | Movies & TV |
| Western Union | 4.03× | Business & Career |
| Lake Constance | 8.2× | Travel & Leisure |
| Ski Amadé | 19.37× | Travel & Leisure |
| Vacations | 2.53× | Travel & Leisure |
| Walking | 3.94× | Sports |
| Family | 1.78× | Kids & Family |
| Swiss Chalet | 31.29× | Home & Garden |
| Pets | 1.59× | Pets & Animals |
| Hygiene | 2.85× | Beauty & Wellness |
| Real property | 3.93× | Home & Garden |
| Self care | 2.9× | Health |
| Headphones | 4.38× | Technology & Electronics |
| Romanticism | 3.41× | Politics & Society |
| Tagesschau | 1.51× | Movies & TV |
| Country rap | 4.54× | Music & Radio |
| Stuttgart | 2.51× | Travel & Leisure |
| Automobiles | 1.59× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.75 |
| Sports Activity | POWER | 1.44 |
| Indulgence | JOY | 1.37 |
| Design Affinity | PREMIUM | 1.32 |
| Pet Ownership | JOY | 1.26 |
| Travelling | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.9% |
| Austria | 23.2% |
| Italy | 6.0% |
See Salzburg audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Salzburg have in Germany?
Salzburg has an estimated audience of 2,072,646 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Salzburg fans?
53.5% of Salzburg fans are female, 46.5% are male, with an average age of 43.7 years.
Which brands do Salzburg fans like most?
Salzburg fans show strongest brand affinity for Satire (8.66×), Allgäu (11.6×), and German television comedy (10.21×) over the country average.
Where do Salzburg fans live in Germany?
Salzburg fans in Germany are most concentrated in Bayern (reach 1,169,403), Nordrhein-Westfalen (reach 402,049), and Baden-Württemberg (reach 378,256). These three regions account for the largest share of the active audience.
What other brands do Salzburg fans also like?
Beyond Salzburg itself, the audience over-indexes on Allgäu (11.6×), German television comedy (10.21×), Western Union (4.03×), and Lake Constance (8.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Salzburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.