Salzburg Audience in United States
Salzburg has an estimated audience of 305,309 people in United States. 56.3% are female, 43.7% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Urban horticulture, Elsword, YouTube Red, Nebraska Cornhuskers football, Corona (band).
The average Salzburg fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban horticulture, Elsword, YouTube Red, with strongest over-indexing on Urban horticulture (18.33× the country average). Demographically, the Salzburg audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Salzburg fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 43.8 |
| Estimated audience size | 305,309 |
Audience persona
The typical Salzburg fan in United States is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Urban horticulture.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 45,764 | 1.36× |
| Texas | 25,979 | 0.99× |
| New York | 23,524 | 1.38× |
| Florida | 21,111 | 1.02× |
| Illinois | 12,578 | 1.24× |
| Virginia | 10,163 | 1.37× |
| Pennsylvania | 10,101 | 0.98× |
| North Carolina | 9,673 | 1.05× |
| Georgia | 9,577 | 1.02× |
| Massachusetts | 9,301 | 1.55× |
| New Jersey | 9,084 | 1.17× |
| Washington | 8,469 | 1.38× |
| Ohio | 8,212 | 0.87× |
| Colorado | 7,978 | 1.66× |
| Michigan | 7,031 | 0.88× |
| Arizona | 5,994 | 0.96× |
| Maryland | 5,461 | 1.04× |
| Minnesota | 5,347 | 1.22× |
| Tennessee | 5,275 | 0.86× |
| Wisconsin | 4,979 | 1.08× |
| Oregon | 4,507 | 1.29× |
| Indiana | 4,504 | 0.81× |
| Missouri | 4,242 | 0.86× |
| South Carolina | 4,151 | 0.9× |
| Connecticut | 3,663 | 1.2× |
| Utah | 3,547 | 1.3× |
| Alabama | 3,087 | 0.72× |
| Kentucky | 2,871 | 0.75× |
| Washington, District of Columbia | 2,561 | 2.79× |
| Louisiana | 2,414 | 0.61× |
| Oklahoma | 2,347 | 0.69× |
| Nevada | 2,325 | 0.79× |
| Kansas | 1,996 | 0.83× |
| Iowa | 1,995 | 0.79× |
| Arkansas | 1,705 | 0.68× |
| Idaho | 1,519 | 0.99× |
| New Hampshire | 1,464 | 1.22× |
| Hawaii | 1,184 | 0.9× |
| Maine | 1,114 | 1.02× |
| Nebraska | 1,066 | 0.7× |
| Mississippi | 1,011 | 0.4× |
| New Mexico | 966 | 0.63× |
| Rhode Island | 921 | 0.95× |
| Montana | 867 | 1.02× |
| Alaska | 656 | 1× |
| West Virginia | 644 | 0.45× |
| Vermont | 601 | 1.12× |
| Delaware | 571 | 0.68× |
| South Dakota | 423 | 0.6× |
| North Dakota | 339 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban horticulture | 18.33× | Home & Garden |
| Elsword | 20× | Games |
| YouTube Red | 20× | Movies & TV |
| Nebraska Cornhuskers football | 3.5× | Sports |
| Corona (band) | 5.44× | Music & Radio |
| Home equity | 1.83× | Home & Garden |
| Israel | 1.77× | Travel & Leisure |
| Home staging | 3.71× | Home & Garden |
| JDSU | 2.06× | Business & Career |
| Charlamagne Tha God | 5.43× | Movies & TV |
| Wikia | 1.92× | Internet & Social Media |
| Ian Bremmer | 9.55× | Politics & Society |
| Nipsey Hussle | 3.05× | Music & Radio |
| Steampunk | 2.43× | Fashion & Accessoires |
| Jeep Wagoneer | 2.8× | Cars & Mobility |
| Grinch | 1.93× | Movies & TV |
| Dental hygienist | 3.13× | Health |
| WESH 2 News | 2.09× | Movies & TV |
| Elmhurst College | 12.95× | Business & Career |
| N1 road (South Africa) | 1.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.17 |
| Risk Appetite | THRILL | 1.93 |
| Travelling | THRILL | 1.75 |
| Quality Awareness | PREMIUM | 1.72 |
| Community Orientation | OPEN | 1.52 |
| Luxury Orientation | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.9% |
| Austria | 23.2% |
| Italy | 6.0% |
See Salzburg audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Salzburg have in United States?
Salzburg has an estimated audience of 305,309 people in United States, concentrated in California and Texas.
What is the gender split and age of Salzburg fans?
56.3% of Salzburg fans are female, 43.7% are male, with an average age of 43.8 years.
Which brands do Salzburg fans like most?
Salzburg fans show strongest brand affinity for Urban horticulture (18.33×), Elsword (20×), and YouTube Red (20×) over the country average.
Where do Salzburg fans live in United States?
Salzburg fans in United States are most concentrated in California (reach 45,764), Texas (reach 25,979), and New York (reach 23,524). These three regions account for the largest share of the active audience.
What other brands do Salzburg fans also like?
Beyond Salzburg itself, the audience over-indexes on Elsword (20×), YouTube Red (20×), Nebraska Cornhuskers football (3.5×), and Corona (band) (5.44×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Salzburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.