Salzburg Audience in United States

Salzburg has an estimated audience of 305,309 people in United States. 56.3% are female, 43.7% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Molly Ringwald.

The average Salzburg fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Salzburg audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Salzburg fans

Demographic split for Salzburg audience in United States
MetricValue
Female56.3%
Male43.7%
Average age43.8
Estimated audience size305,309

Audience persona

The typical Salzburg fan in United States is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Salzburg in United States
RegionReachAffinity
California45,7641.36×
Texas25,9790.99×
New York23,5241.38×
Florida21,1111.02×
Illinois12,5781.24×
Virginia10,1631.37×
Pennsylvania10,1010.98×
North Carolina9,6731.05×
Georgia9,5771.02×
Massachusetts9,3011.55×
New Jersey9,0841.17×
Washington8,4691.38×
Ohio8,2120.87×
Colorado7,9781.66×
Michigan7,0310.88×
Arizona5,9940.96×
Maryland5,4611.04×
Minnesota5,3471.22×
Tennessee5,2750.86×
Wisconsin4,9791.08×
Oregon4,5071.29×
Indiana4,5040.81×
Missouri4,2420.86×
South Carolina4,1510.9×
Connecticut3,6631.2×
Utah3,5471.3×
Alabama3,0870.72×
Kentucky2,8710.75×
Washington, District of Columbia2,5612.79×
Louisiana2,4140.61×
Oklahoma2,3470.69×
Nevada2,3250.79×
Kansas1,9960.83×
Iowa1,9950.79×
Arkansas1,7050.68×
Idaho1,5190.99×
New Hampshire1,4641.22×
Hawaii1,1840.9×
Maine1,1141.02×
Nebraska1,0660.7×
Mississippi1,0110.4×
New Mexico9660.63×
Rhode Island9210.95×
Montana8671.02×
Alaska6561×
West Virginia6440.45×
Vermont6011.12×
Delaware5710.68×
South Dakota4230.6×
North Dakota3390.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salzburg audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Molly Ringwald20×Movies & TV
Planet Fitness4.34×Sports
Income tax13.19×Business & Career
Julie Andrews14.36×Movies & TV
Kia Sportage20×Cars & Mobility
Turkish Airlines15.17×Travel & Leisure
Vienna Philharmonic46.88×Travel & Leisure
Dirk Nowitzki20×Sports
Charles, Prince of Wales18.87×Politics & Society
Joan Collins20×Fashion & Accessoires
Livemusic3.39×Music & Radio
Hobby Lobby2.35×Home & Garden
Netherlands8.27×Travel & Leisure
Honda HR-V15.26×Cars & Mobility
southwest airlines3.25×Travel & Leisure
Bass guitar3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salzburg audience
TraitClusterScore
Design AffinityPREMIUM2.17
Risk AppetiteTHRILL1.93
TravellingTHRILL1.75
Quality AwarenessPREMIUM1.72
Community OrientationOPEN1.52
Luxury OrientationPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Salzburg
CountryShare
Germany26.9%
Austria23.2%
Italy6.0%

See Salzburg audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Salzburg have in United States?

Salzburg has an estimated audience of 305,309 people in United States, concentrated in California and Texas.

What is the gender split and age of Salzburg fans?

56.3% of Salzburg fans are female, 43.7% are male, with an average age of 43.8 years.

Which brands do Salzburg fans like most?

Salzburg fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Salzburg fans live in United States?

Salzburg fans in United States are most concentrated in California (reach 45,764), Texas (reach 25,979), and New York (reach 23,524). These three regions account for the largest share of the active audience.

What other brands do Salzburg fans also like?

Beyond Salzburg itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Molly Ringwald (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salzburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.