Rascasse Audience Intelligence

Saalbach-Hinterglemm Audience in Germany

A data profile of the people who buy, follow and care about Saalbach-Hinterglemm in Germany — modelled from more than twelve digital signal sources. Saalbach-Hinterglemm has an estimated audience of 566,964 people in Germany.

#100among Region in Germany#875among POI in Germany#821in Travel & Leisure

The average Saalbach-Hinterglemm fan in Germany is 42.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Skicircus Saalbach-Hinterglemm/Leogang, Ischgl, Freeride World Tour, with strongest over-indexing on Skicircus Saalbach-Hinterglemm/Leogang (56.22× the country average).

Demographically, the Saalbach-Hinterglemm audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Saalbach-Hinterglemm fan in Germany is more male, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Skicircus Saalbach-Hinterglemm/Leogang.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saalbach-Hinterglemm profile in Germany.

Audience size
567K
in Germany
Gender
43.3%♀
56.7% male
Age
42.3
average years
Country rank
#10596
POI in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saalbach-Hinterglemm fans

43.3% are female, 56.7% are male, average age 42.3.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Saalbach-Hinterglemm audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age42.3
Estimated audience size566,964
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Saalbach-Hinterglemm audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3924%
40-4928%
50+22%
Fig. 04

Worldwide distribution

38.2%

of the worldwide Saalbach-Hinterglemm audience comes from Germany.

Worldwide audience distribution share by country for Saalbach-Hinterglemm
CountryShare
Germany38.2%
Austria21.1%
Netherlands8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saalbach-Hinterglemm audience in Germany is strongest.

Fig. 05

Top regions by affinity

Saalbach-Hinterglemm fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K2.21×
02Rheinland-Pfalz~40K1.37×
03Baden-Württemberg~100K1.24×
04Hessen~50K1.22×
05Thüringen~20K1.22×
06Saarland~8K1.09×
07Nordrhein-Westfalen~100K1.07×
08Sachsen~30K1.05×
09Niedersachsen~50K0.86×
10Brandenburg~10K0.83×
11Sachsen-Anhalt~10K0.79×
12Hamburg~10K0.74×
13Bremen~3K0.69×
14Schleswig-Holstein~10K0.67×
15Mecklenburg-Vorpommern~7K0.67×
16Berlin~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Saalbach-Hinterglemm, Germany
0.66×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saalbach-Hinterglemm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saalbach-Hinterglemm audience
#·InterestCategoryAffinity×
01Skicircus Saalbach-Hinterglemm/LeogangTravel & Leisure56.22×
02Freeride World TourSports51.98×
03SerfausTravel & Leisure47.36×
04IschglTravel & Leisure29.09×
05Sankt Anton am ArlbergTravel & Leisure28.63×
06KaprunTravel & Leisure25.65×
07St. MoritzTravel & Leisure23.32×
08SöldenTravel & Leisure20.36×
09SalzburgTravel & Leisure8.14×
10L'OsteriaFood & Beverages7.82×
11Lindsey VonnSports7.44×
12Mountain resortTravel & Leisure7.42×
13HolidayCheckTravel & Leisure4.95×
14AustriaTravel & Leisure3.83×
15RyanairTravel & Leisure2.80×
16NatureHome & Garden2.36×
17dB’sMusic & Radio1.85×
18BeautyBeauty & Wellness1.84×
19DesignHome & Garden1.81×
20ShoppingShopping1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saalbach-Hinterglemm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saalbach-Hinterglemm audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.01×
TravellingTHRILL1.93×
Risk AppetiteTHRILL1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saalbach-Hinterglemm audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.16×
Luxury OrientationPREMIUM1.16×
Pet OwnershipJOY1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saalbach-Hinterglemm have in Germany?

Saalbach-Hinterglemm has an estimated audience of 566,964 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Saalbach-Hinterglemm fans?

43.3% of Saalbach-Hinterglemm fans are female, 56.7% are male, with an average age of 42.3 years.

03

Which brands do Saalbach-Hinterglemm fans like most?

Saalbach-Hinterglemm fans show strongest brand affinity for Skicircus Saalbach-Hinterglemm/Leogang (56.22×), Ischgl (29.09×), and Freeride World Tour (51.98×) over the country average.

04

Where do Saalbach-Hinterglemm fans live in Germany?

Saalbach-Hinterglemm fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Saalbach-Hinterglemm fans also like?

Beyond Saalbach-Hinterglemm itself, the audience over-indexes on Ischgl (29.09×), Freeride World Tour (51.98×), Serfaus (47.36×), and Sankt Anton am Arlberg (28.63×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Saalbach-Hinterglemm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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