Saalbach-Hinterglemm Audience in Germany
Saalbach-Hinterglemm has an estimated audience of 566,964 people in Germany. 43.3% are female, 56.7% are male, average age 42.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Skicircus Saalbach-Hinterglemm/Leogang, Ischgl, Freeride World Tour, Serfaus, Sankt Anton am Arlberg.
The average Saalbach-Hinterglemm fan in Germany is 42.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Skicircus Saalbach-Hinterglemm/Leogang, Ischgl, Freeride World Tour, with strongest over-indexing on Skicircus Saalbach-Hinterglemm/Leogang (56.22× the country average). Demographically, the Saalbach-Hinterglemm audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Saalbach-Hinterglemm fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 42.3 |
| Estimated audience size | 566,964 |
Audience persona
The typical Saalbach-Hinterglemm fan in Germany is more male, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Skicircus Saalbach-Hinterglemm/Leogang.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 198,280 | 2.18× |
| Nordrhein-Westfalen | 130,041 | 1.05× |
| Baden-Württemberg | 99,911 | 1.29× |
| Hessen | 52,085 | 1.21× |
| Niedersachsen | 45,091 | 0.82× |
| Rheinland-Pfalz | 37,753 | 1.33× |
| Sachsen | 32,632 | 1.17× |
| Thüringen | 17,645 | 1.22× |
| Berlin | 16,615 | 0.66× |
| Brandenburg | 14,411 | 0.82× |
| Schleswig-Holstein | 13,230 | 0.65× |
| Sachsen-Anhalt | 11,628 | 0.79× |
| Hamburg | 9,028 | 0.7× |
| Saarland | 7,440 | 1.07× |
| Mecklenburg-Vorpommern | 5,998 | 0.55× |
| Bremen | 2,388 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skicircus Saalbach-Hinterglemm/Leogang | 56.22× | Travel & Leisure |
| Ischgl | 29.09× | Travel & Leisure |
| Freeride World Tour | 51.98× | Sports |
| Serfaus | 47.36× | Travel & Leisure |
| Sankt Anton am Arlberg | 28.63× | Travel & Leisure |
| Lindsey Vonn | 7.44× | Sports |
| Kaprun | 25.65× | Travel & Leisure |
| Wetter.com | 3.14× | Home & Garden |
| HolidayCheck | 4.95× | Travel & Leisure |
| Salzburg | 8.14× | Travel & Leisure |
| L'Osteria | 7.82× | Food & Beverages |
| Mountain resort | 7.42× | Travel & Leisure |
| Sölden | 20.36× | Travel & Leisure |
| Austria | 3.83× | Travel & Leisure |
| St. Moritz | 23.32× | Travel & Leisure |
| Jeff Bezos | 7.01× | Business & Career |
| Ryanair | 2.8× | Travel & Leisure |
| Shopping | 1.72× | Shopping |
| Beauty | 1.84× | Beauty & Wellness |
| Design | 1.81× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.46 |
| Sports Activity | POWER | 1.38 |
| Quality Awareness | PREMIUM | 1.38 |
| Patriotism | CONSERVATISM | 1.32 |
| Travelling | THRILL | 1.31 |
| Need for Security | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 38.2% |
| Austria | 21.1% |
| Netherlands | 8.3% |
See Saalbach-Hinterglemm audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Saalbach-Hinterglemm have in Germany?
Saalbach-Hinterglemm has an estimated audience of 566,964 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Saalbach-Hinterglemm fans?
43.3% of Saalbach-Hinterglemm fans are female, 56.7% are male, with an average age of 42.3 years.
Which brands do Saalbach-Hinterglemm fans like most?
Saalbach-Hinterglemm fans show strongest brand affinity for Skicircus Saalbach-Hinterglemm/Leogang (56.22×), Ischgl (29.09×), and Freeride World Tour (51.98×) over the country average.
Where do Saalbach-Hinterglemm fans live in Germany?
Saalbach-Hinterglemm fans in Germany are most concentrated in Bayern (reach 198,280), Nordrhein-Westfalen (reach 130,041), and Baden-Württemberg (reach 99,911). These three regions account for the largest share of the active audience.
What other brands do Saalbach-Hinterglemm fans also like?
Beyond Saalbach-Hinterglemm itself, the audience over-indexes on Ischgl (29.09×), Freeride World Tour (51.98×), Serfaus (47.36×), and Sankt Anton am Arlberg (28.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saalbach-Hinterglemm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.