Rascasse Audience Intelligence

Kaprun Audience in Germany

A data profile of the people who buy, follow and care about Kaprun in Germany — modelled from more than twelve digital signal sources. Kaprun has an estimated audience of 237,937 people in Germany.

#194among Region in Germany#1987among POI in Germany#1667in Travel & Leisure

The average Kaprun fan in Germany is 44.4 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Saalbach-Hinterglemm, Zermatt, Nature, with strongest over-indexing on Saalbach-Hinterglemm (25.65× the country average).

Demographically, the Kaprun audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kaprun fan in Germany is balanced, around 44.4 years old, with strong Risk Appetite tendencies and a notable affinity for Saalbach-Hinterglemm.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kaprun profile in Germany.

Audience size
238K
in Germany
Gender
47.9%♀
52.1% male
Age
44.4
average years
Country rank
#20303
POI in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kaprun fans

47.9% are female, 52.1% are male, average age 44.4.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Kaprun audience in Germany
MetricValue
Female47.9%
Male52.1%
Average age44.4
Estimated audience size237,937
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Kaprun audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4930%
50+27%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Kaprun audience comes from Germany.

Worldwide audience distribution share by country for Kaprun
CountryShare
Germany26.4%
Austria25.4%
Czech Republic7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kaprun audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kaprun fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K2.18×
02Thüringen~8K1.34×
03Sachsen~10K1.25×
04Rheinland-Pfalz~10K1.19×
05Baden-Württemberg~40K1.17×
06Hessen~20K1.17×
07Nordrhein-Westfalen~50K0.97×
08Saarland~3K0.95×
09Brandenburg~7K0.93×
10Sachsen-Anhalt~6K0.92×
11Niedersachsen~20K0.79×
12Hamburg~4K0.72×
13Berlin~7K0.70×
14Bremen~1K0.69×
15Schleswig-Holstein~6K0.65×
16Mecklenburg-Vorpommern~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Kaprun, Germany
0.65×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kaprun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kaprun audience
#·InterestCategoryAffinity×
01Val ThorensTravel & Leisure37.86×
02ZermattTravel & Leisure29.57×
03Ski AmadéTravel & Leisure27.28×
04Saalbach-HinterglemmTravel & Leisure25.65×
05The Blues BrothersMovies & TV20.00×
06SteinbergMusic & Radio18.28×
07Zell am SeeTravel & Leisure16.92×
08The GooniesMovies & TV16.14×
09DeathcoreMusic & Radio15.38×
10ZillertalTravel & Leisure12.26×
11Fischer (company)Sports11.19×
12KitzbühelTravel & Leisure10.78×
13Fargo (film)Movies & TV9.83×
14AllgäuTravel & Leisure6.21×
15Hot tubHome & Garden5.20×
16NatureHome & Garden3.04×
17VacationsTravel & Leisure3.03×
18FamilyKids & Family2.12×
19Müller (company)Food & Beverages1.93×
20TagesschauMovies & TV1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kaprun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kaprun audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.77×
TravellingTHRILL1.63×
Quality AwarenessPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kaprun audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
MindfulnessBALANCE0.74×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kaprun have in Germany?

Kaprun has an estimated audience of 237,937 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Kaprun fans?

47.9% of Kaprun fans are female, 52.1% are male, with an average age of 44.4 years.

03

Which brands do Kaprun fans like most?

Kaprun fans show strongest brand affinity for Saalbach-Hinterglemm (25.65×), Zermatt (29.57×), and Nature (3.04×) over the country average.

04

Where do Kaprun fans live in Germany?

Kaprun fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kaprun fans also like?

Beyond Kaprun itself, the audience over-indexes on Zermatt (29.57×), Nature (3.04×), The Blues Brothers (20×), and The Goonies (16.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Kaprun audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kaprun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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