Kaprun Audience in Germany
Kaprun has an estimated audience of 237,937 people in Germany. 47.9% are female, 52.1% are male, average age 44.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Huntingdon, Stradivarius, KLIX (AM), Goosebumps (film).
The average Kaprun fan in Germany is 44.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Huntingdon, Stradivarius, with strongest over-indexing on Goes (8.6× the country average). Demographically, the Kaprun audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Kaprun fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 44.4 |
| Estimated audience size | 237,937 |
Audience persona
The typical Kaprun fan in Germany is balanced, around 44.4 years old, with strong Design Affinity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 85,098 | 2.22× |
| Nordrhein-Westfalen | 52,561 | 1.01× |
| Baden-Württemberg | 39,095 | 1.2× |
| Hessen | 21,861 | 1.21× |
| Niedersachsen | 18,194 | 0.79× |
| Sachsen | 14,611 | 1.25× |
| Rheinland-Pfalz | 14,282 | 1.2× |
| Thüringen | 8,157 | 1.35× |
| Berlin | 7,651 | 0.72× |
| Brandenburg | 6,314 | 0.86× |
| Schleswig-Holstein | 5,315 | 0.62× |
| Sachsen-Anhalt | 5,281 | 0.86× |
| Hamburg | 3,920 | 0.73× |
| Saarland | 2,547 | 0.87× |
| Mecklenburg-Vorpommern | 2,485 | 0.55× |
| Bremen | 1,163 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 8.6× | Travel & Leisure |
| Huntingdon | 19.67× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 2.58× | Music & Radio |
| Goosebumps (film) | 9.47× | Movies & TV |
| Israel | 1.81× | Travel & Leisure |
| Urban horticulture | 1.63× | Home & Garden |
| Chalkidiki | 3.85× | Travel & Leisure |
| Esra Erol | 4.75× | Movies & TV |
| Jack White | 1.57× | Movies & TV |
| Free University of Berlin | 2.72× | Business & Career |
| Lilongwe | 15.1× | Travel & Leisure |
| Google Analytics | 1.62× | Internet & Social Media |
| 12 Monkeys (TV series) | 3.81× | Movies & TV |
| Nurse education | 1.5× | Kids & Family |
| MK | 1.69× | Music & Radio |
| Alaska | 2.04× | Travel & Leisure |
| Caprivi Strip | 5.27× | |
| Hennef (Sieg) | 4.24× | Travel & Leisure |
| Celtic mythology | 2.77× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.85 |
| Travelling | THRILL | 1.57 |
| Sports Activity | POWER | 1.5 |
| Quality Awareness | PREMIUM | 1.47 |
| Patriotism | CONSERVATISM | 1.37 |
| Community Orientation | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.4% |
| Austria | 25.4% |
| Czech Republic | 7.0% |
See Kaprun audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Kaprun have in Germany?
Kaprun has an estimated audience of 237,937 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Kaprun fans?
47.9% of Kaprun fans are female, 52.1% are male, with an average age of 44.4 years.
Which brands do Kaprun fans like most?
Kaprun fans show strongest brand affinity for Goes (8.6×), Huntingdon (19.67×), and Stradivarius (1.97×) over the country average.
Where do Kaprun fans live in Germany?
Kaprun fans in Germany are most concentrated in Bayern (reach 85,098), Nordrhein-Westfalen (reach 52,561), and Baden-Württemberg (reach 39,095). These three regions account for the largest share of the active audience.
What other brands do Kaprun fans also like?
Beyond Kaprun itself, the audience over-indexes on Huntingdon (19.67×), Stradivarius (1.97×), KLIX (AM) (2.58×), and Goosebumps (film) (9.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kaprun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.