Rascasse Audience Intelligence

Kitzbühel Audience in Germany

A data profile of the people who buy, follow and care about Kitzbühel in Germany — modelled from more than twelve digital signal sources. Kitzbühel has an estimated audience of 482,438 people in Germany.

#218among City in Germany#1026among POI in Germany#945in Travel & Leisure

The average Kitzbühel fan in Germany is 43.7 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tyrol (state), Kitzbühel Alps, Movies, with strongest over-indexing on Tyrol (state) (6.96× the country average).

Demographically, the Kitzbühel audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Design Affinity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kitzbühel fan in Germany is balanced, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Tyrol (state).

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitzbühel profile in Germany.

Audience size
482K
in Germany
Gender
50.4%♀
49.6% male
Age
43.7
average years
Country rank
#12091
POI in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitzbühel fans

50.4% are female, 49.6% are male, average age 43.7.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Kitzbühel audience in Germany
MetricValue
Female50.4%
Male49.6%
Average age43.7
Estimated audience size482,438
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Kitzbühel audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3921%
40-4929%
50+26%
Fig. 04

Worldwide distribution

37.2%

of the worldwide Kitzbühel audience comes from Germany.

Worldwide audience distribution share by country for Kitzbühel
CountryShare
Germany37.2%
Austria30.0%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitzbühel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kitzbühel fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K2.90×
02Baden-Württemberg~90K1.43×
03Hessen~50K1.23×
04Rheinland-Pfalz~30K1.14×
05Nordrhein-Westfalen~100K0.97×
06Saarland~6K0.94×
07Thüringen~10K0.93×
08Sachsen~20K0.92×
09Berlin~20K0.85×
10Hamburg~9K0.84×
11Niedersachsen~40K0.77×
12Brandenburg~10K0.75×
13Sachsen-Anhalt~9K0.71×
14Schleswig-Holstein~10K0.69×
15Bremen~3K0.66×
16Mecklenburg-Vorpommern~6K0.62×
Fig. 06

Affinity by region

Affinity by region — Kitzbühel, Germany
0.62×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitzbühel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitzbühel audience
#·InterestCategoryAffinity×
01SlateHome & Garden28.03×
02SportalmFashion & Accessoires19.10×
03Kitzbühel AlpsTravel & Leisure17.51×
04ZillertalTravel & Leisure13.70×
05Sankt Anton am ArlbergTravel & Leisure11.65×
06InnsbruckTravel & Leisure10.34×
07IschglTravel & Leisure10.00×
08FIS Alpine Ski World CupSports8.69×
09Mikaela ShiffrinSports7.22×
10Tyrol (state)Travel & Leisure6.96×
11DolomitesTravel & Leisure5.56×
12AllgäuTravel & Leisure4.77×
13Lindsey VonnSports4.49×
14Ski resortTravel & Leisure4.33×
15Lieferando.deFood & Beverages3.12×
16HolidayCheckTravel & Leisure2.95×
17MoviesMovies & TV2.12×
18ImmoScout24Home & Garden2.00×
19Consumer electronicsTechnology & Electronics1.82×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitzbühel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitzbühel audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.81×
TraditionCONSERVATISM1.71×
IndulgenceJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitzbühel audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Social Media UsageJOY0.90×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitzbühel have in Germany?

Kitzbühel has an estimated audience of 482,438 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Kitzbühel fans?

50.4% of Kitzbühel fans are female, 49.6% are male, with an average age of 43.7 years.

03

Which brands do Kitzbühel fans like most?

Kitzbühel fans show strongest brand affinity for Tyrol (state) (6.96×), Kitzbühel Alps (17.51×), and Movies (2.12×) over the country average.

04

Where do Kitzbühel fans live in Germany?

Kitzbühel fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Kitzbühel fans also like?

Beyond Kitzbühel itself, the audience over-indexes on Kitzbühel Alps (17.51×), Movies (2.12×), Lieferando.de (3.12×), and Zillertal (13.7×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Kitzbühel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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