Kitzbühel Audience in Germany
Kitzbühel has an estimated audience of 482,438 people in Germany. 50.4% are female, 49.6% are male, average age 43.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tyrol (state), Kitzbühel Alps, Movies, Lieferando.de, Zillertal.
The average Kitzbühel fan in Germany is 43.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tyrol (state), Kitzbühel Alps, Movies, with strongest over-indexing on Tyrol (state) (6.96× the country average). Demographically, the Kitzbühel audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Kitzbühel fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 43.7 |
| Estimated audience size | 482,438 |
Audience persona
The typical Kitzbühel fan in Germany is balanced, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Tyrol (state).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 213,291 | 2.75× |
| Nordrhein-Westfalen | 105,345 | 1× |
| Baden-Württemberg | 95,577 | 1.45× |
| Hessen | 45,251 | 1.23× |
| Niedersachsen | 36,523 | 0.78× |
| Rheinland-Pfalz | 27,845 | 1.15× |
| Sachsen | 22,066 | 0.93× |
| Berlin | 17,717 | 0.82× |
| Schleswig-Holstein | 11,788 | 0.68× |
| Thüringen | 11,306 | 0.92× |
| Brandenburg | 11,119 | 0.74× |
| Hamburg | 9,145 | 0.84× |
| Sachsen-Anhalt | 8,456 | 0.68× |
| Saarland | 5,298 | 0.89× |
| Mecklenburg-Vorpommern | 5,179 | 0.56× |
| Bremen | 2,345 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tyrol (state) | 6.96× | Travel & Leisure |
| Kitzbühel Alps | 17.51× | Travel & Leisure |
| Movies | 2.12× | Movies & TV |
| Lieferando.de | 3.12× | Food & Beverages |
| Zillertal | 13.7× | Travel & Leisure |
| FIS Alpine Ski World Cup | 8.69× | Sports |
| Innsbruck | 10.34× | Travel & Leisure |
| Slate | 28.03× | Home & Garden |
| Arts and music | 1.74× | Arts & Culture |
| Consumer electronics | 1.82× | Technology & Electronics |
| Ski resort | 4.33× | Travel & Leisure |
| Lindsey Vonn | 4.49× | Sports |
| Mikaela Shiffrin | 7.22× | Sports |
| Ischgl | 10× | Travel & Leisure |
| ImmoScout24 | 2× | Home & Garden |
| Allgäu | 4.77× | Travel & Leisure |
| Sankt Anton am Arlberg | 11.65× | Travel & Leisure |
| Dolomites | 5.56× | Travel & Leisure |
| Sportalm | 19.1× | Fashion & Accessoires |
| HolidayCheck | 2.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.12 |
| Quality Awareness | PREMIUM | 1.89 |
| Indulgence | JOY | 1.65 |
| Sports Activity | POWER | 1.6 |
| Travelling | THRILL | 1.44 |
| Luxury Orientation | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.1% |
| Austria | 29.1% |
| Italy | 5.6% |
See Kitzbühel audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Kitzbühel have in Germany?
Kitzbühel has an estimated audience of 482,438 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Kitzbühel fans?
50.4% of Kitzbühel fans are female, 49.6% are male, with an average age of 43.7 years.
Which brands do Kitzbühel fans like most?
Kitzbühel fans show strongest brand affinity for Tyrol (state) (6.96×), Kitzbühel Alps (17.51×), and Movies (2.12×) over the country average.
Where do Kitzbühel fans live in Germany?
Kitzbühel fans in Germany are most concentrated in Bayern (reach 213,291), Nordrhein-Westfalen (reach 105,345), and Baden-Württemberg (reach 95,577). These three regions account for the largest share of the active audience.
What other brands do Kitzbühel fans also like?
Beyond Kitzbühel itself, the audience over-indexes on Kitzbühel Alps (17.51×), Movies (2.12×), Lieferando.de (3.12×), and Zillertal (13.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kitzbühel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.