Kitzbühel Alps Audience in Germany
Kitzbühel Alps has an estimated audience of 877,520 people in Germany. 49.3% are female, 50.7% are male, average age 45.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Chalkidiki, Time (magazine), Jack White, Eco Friendly Living.
The average Kitzbühel Alps fan in Germany is 45.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Chalkidiki, Time (magazine), with strongest over-indexing on Goes (6.35× the country average). Demographically, the Kitzbühel Alps audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Kitzbühel Alps fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 45.7 |
| Estimated audience size | 877,520 |
Audience persona
The typical Kitzbühel Alps fan in Germany is balanced, around 45.7 years old, with strong Design Affinity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 233,338 | 1.65× |
| Nordrhein-Westfalen | 196,004 | 1.02× |
| Baden-Württemberg | 158,088 | 1.32× |
| Hessen | 77,787 | 1.16× |
| Sachsen | 71,575 | 1.66× |
| Niedersachsen | 62,741 | 0.74× |
| Rheinland-Pfalz | 58,355 | 1.33× |
| Thüringen | 33,835 | 1.51× |
| Berlin | 26,666 | 0.68× |
| Brandenburg | 23,990 | 0.88× |
| Sachsen-Anhalt | 18,456 | 0.81× |
| Schleswig-Holstein | 17,705 | 0.56× |
| Hamburg | 10,437 | 0.53× |
| Mecklenburg-Vorpommern | 10,096 | 0.6× |
| Saarland | 9,642 | 0.89× |
| Bremen | 4,828 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 6.35× | Travel & Leisure |
| Chalkidiki | 4.71× | Travel & Leisure |
| Time (magazine) | 2.07× | News |
| Jack White | 1.82× | Movies & TV |
| Eco Friendly Living | 2.81× | Home & Garden |
| Bull riding | 4.5× | Sports |
| Nurse education | 1.7× | Kids & Family |
| 12 Monkeys (TV series) | 4.26× | Movies & TV |
| Free University of Berlin | 2.44× | Business & Career |
| Oliver Kahn | 2.44× | Sports |
| Hennef (Sieg) | 4.72× | Travel & Leisure |
| MK | 1.52× | Music & Radio |
| Cynthia Erivo | 2.15× | Movies & TV |
| Information technology consulting | 2.08× | Technology & Electronics |
| Celtic mythology | 2.56× | Arts & Culture |
| The Equalizer | 2.39× | Movies & TV |
| New Era (Namibia) | 2.05× | News |
| Figure painting (hobby) | 1.91× | Arts & Culture |
| Vijesti.ba | 1.87× | News |
| Information sensitivity | 2.26× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.73 |
| Quality Awareness | PREMIUM | 1.72 |
| Sports Activity | POWER | 1.55 |
| Travelling | THRILL | 1.49 |
| Tradition | CONSERVATISM | 1.45 |
| Healthy Lifestyle | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 43.7% |
| Austria | 21.2% |
| Netherlands | 6.3% |
See Kitzbühel Alps audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Kitzbühel Alps have in Germany?
Kitzbühel Alps has an estimated audience of 877,520 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Kitzbühel Alps fans?
49.3% of Kitzbühel Alps fans are female, 50.7% are male, with an average age of 45.7 years.
Which brands do Kitzbühel Alps fans like most?
Kitzbühel Alps fans show strongest brand affinity for Goes (6.35×), Chalkidiki (4.71×), and Time (magazine) (2.07×) over the country average.
Where do Kitzbühel Alps fans live in Germany?
Kitzbühel Alps fans in Germany are most concentrated in Bayern (reach 233,338), Nordrhein-Westfalen (reach 196,004), and Baden-Württemberg (reach 158,088). These three regions account for the largest share of the active audience.
What other brands do Kitzbühel Alps fans also like?
Beyond Kitzbühel Alps itself, the audience over-indexes on Chalkidiki (4.71×), Time (magazine) (2.07×), Jack White (1.82×), and Eco Friendly Living (2.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kitzbühel Alps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.