Rascasse Audience Intelligence

Kitzbühel Alps Audience in Germany

A data profile of the people who buy, follow and care about Kitzbühel Alps in Germany — modelled from more than twelve digital signal sources. Kitzbühel Alps has an estimated audience of 877,520 people in Germany.

#67among Region in Germany#555among POI in Germany#577in Travel & Leisure

The average Kitzbühel Alps fan in Germany is 45.7 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Zillertal, Kitzbühel, Ski resort, with strongest over-indexing on Zillertal (40.39× the country average).

Demographically, the Kitzbühel Alps audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kitzbühel Alps fan in Germany is balanced, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for Zillertal.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitzbühel Alps profile in Germany.

Audience size
878K
in Germany
Gender
49.3%♀
50.7% male
Age
45.7
average years
Country rank
#7289
POI in Germany
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitzbühel Alps fans

49.3% are female, 50.7% are male, average age 45.7.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Kitzbühel Alps audience in Germany
MetricValue
Female49.3%
Male50.7%
Average age45.7
Estimated audience size877,520
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Kitzbühel Alps audience in Germany
Age bracketShare%
16-197%
20-2912%
30-3920%
40-4930%
50+31%
Fig. 04

Worldwide distribution

43.7%

of the worldwide Kitzbühel Alps audience comes from Germany.

Worldwide audience distribution share by country for Kitzbühel Alps
CountryShare
Germany43.7%
Austria21.2%
Netherlands6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitzbühel Alps audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kitzbühel Alps fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.57×
02Sachsen~70K1.52×
03Thüringen~30K1.32×
04Baden-Württemberg~200K1.27×
05Rheinland-Pfalz~50K1.24×
06Hessen~80K1.13×
07Nordrhein-Westfalen~200K1.00×
08Saarland~10K0.98×
09Brandenburg~30K0.94×
10Bremen~7K0.93×
11Sachsen-Anhalt~20K0.92×
12Mecklenburg-Vorpommern~10K0.87×
13Niedersachsen~70K0.79×
14Schleswig-Holstein~20K0.79×
15Hamburg~20K0.78×
16Berlin~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Kitzbühel Alps, Germany
0.77×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitzbühel Alps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitzbühel Alps audience
#·InterestCategoryAffinity×
01ZillertalTravel & Leisure40.39×
02KitzbühelTravel & Leisure17.51×
03Fischer (company)Sports13.64×
04Kevin JamesMovies & TV6.98×
05Felix NeureutherSports6.36×
06AllgäuTravel & Leisure6.22×
07Andy BorgMusic & Radio5.42×
08Der Bergdoktor (2008)Movies & TV4.83×
09MotorboatCars & Mobility4.56×
10Ski resortTravel & Leisure4.48×
11National parkTravel & Leisure4.47×
12South TyrolTravel & Leisure3.67×
13Lindsey VonnSports2.82×
14HugendubelShopping2.73×
15LodgingTravel & Leisure2.72×
16TransfermarktSports2.04×
17TagesschauMovies & TV2.02×
18Müller (company)Food & Beverages1.92×
19Helene FischerMusic & Radio1.91×
20SportschauSports1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitzbühel Alps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitzbühel Alps audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.29×
Risk AppetiteTHRILL1.91×
TraditionCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitzbühel Alps audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.55×
Social Media UsageJOY0.74×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitzbühel Alps have in Germany?

Kitzbühel Alps has an estimated audience of 877,520 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Kitzbühel Alps fans?

49.3% of Kitzbühel Alps fans are female, 50.7% are male, with an average age of 45.7 years.

03

Which brands do Kitzbühel Alps fans like most?

Kitzbühel Alps fans show strongest brand affinity for Zillertal (40.39×), Kitzbühel (17.51×), and Ski resort (4.48×) over the country average.

04

Where do Kitzbühel Alps fans live in Germany?

Kitzbühel Alps fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kitzbühel Alps fans also like?

Beyond Kitzbühel Alps itself, the audience over-indexes on Kitzbühel (17.51×), Ski resort (4.48×), Allgäu (6.22×), and Andy Borg (5.42×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Kitzbühel Alps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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