Rascasse Audience Intelligence

Carinthia Audience in Germany

A data profile of the people who buy, follow and care about Carinthia in Germany — modelled from more than twelve digital signal sources. Carinthia has an estimated audience of 496,228 people in Germany.

#998among POI in Germany#919in Travel & Leisure

The average Carinthia fan in Germany is 44.6 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tour de France, Andy Borg, Sandra Bullock, with strongest over-indexing on Tour de France (3.33× the country average).

Demographically, the Carinthia audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Carinthia fan in Germany is balanced, around 44.6 years old, with strong Tradition tendencies and a notable affinity for Tour de France.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carinthia profile in Germany.

Audience size
496K
in Germany
Gender
49.2%♀
50.8% male
Age
44.6
average years
Country rank
#11818
POI in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carinthia fans

49.2% are female, 50.8% are male, average age 44.6.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Carinthia audience in Germany
MetricValue
Female49.2%
Male50.8%
Average age44.6
Estimated audience size496,228
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Carinthia audience in Germany
Age bracketShare%
16-196%
20-2915%
30-3922%
40-4930%
50+27%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Carinthia audience comes from Germany.

Worldwide audience distribution share by country for Carinthia
CountryShare
Austria37.4%
Germany21.0%
Italy10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carinthia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Carinthia fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.55×
02Baden-Württemberg~90K1.26×
03Sachsen~30K1.20×
04Thüringen~10K1.18×
05Rheinland-Pfalz~30K1.03×
06Hessen~40K1.00×
07Saarland~6K0.97×
08Nordrhein-Westfalen~100K0.96×
09Brandenburg~10K0.96×
10Niedersachsen~50K0.95×
11Sachsen-Anhalt~10K0.93×
12Schleswig-Holstein~20K0.92×
13Mecklenburg-Vorpommern~9K0.91×
14Hamburg~10K0.89×
15Berlin~20K0.84×
16Bremen~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Carinthia, Germany
0.72×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carinthia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carinthia audience
#·InterestCategoryAffinity×
01Sandra BullockMovies & TV4.81×
02Andy BorgMusic & Radio4.17×
03Ryan GoslingMovies & TV4.06×
04Non-alcoholic beverageFood & Beverages3.91×
05Mineral waterFood & Beverages3.70×
06Tour de FranceSports3.33×
07MotorboatCars & Mobility2.94×
08NordseeFood & Beverages2.57×
09Public transportCars & Mobility2.28×
10Solar energyHome & Garden2.17×
11Junge FreiheitNews2.15×
12Aral AGCars & Mobility2.05×
13Children's literatureLiterature1.88×
14Alpine skiingSports1.83×
15Garden furnitureHome & Garden1.82×
16TraditionPolitics & Society1.72×
17FressnapfShopping1.71×
18HolidayCheckTravel & Leisure1.67×
19CHECK24Business & Career1.64×
20Efficient energy useTechnology & Electronics1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carinthia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carinthia audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.72×
Convenience OrientationPREMIUM1.64×
IndulgenceJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carinthia audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.60×
Price SensitivityPREMIUM0.63×
Pet OwnershipJOY0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carinthia have in Germany?

Carinthia has an estimated audience of 496,228 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Carinthia fans?

49.2% of Carinthia fans are female, 50.8% are male, with an average age of 44.6 years.

03

Which brands do Carinthia fans like most?

Carinthia fans show strongest brand affinity for Tour de France (3.33×), Andy Borg (4.17×), and Sandra Bullock (4.81×) over the country average.

04

Where do Carinthia fans live in Germany?

Carinthia fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Carinthia fans also like?

Beyond Carinthia itself, the audience over-indexes on Andy Borg (4.17×), Sandra Bullock (4.81×), Solar energy (2.17×), and Ryan Gosling (4.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Carinthia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Carinthia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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