A data profile of the people who buy, follow and care about Flea market in France — modelled from more than twelve digital signal sources. Flea market has an estimated audience of 2,328,540 people in France.
The average Flea market fan in France is 42.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Grand Est, Provence-Alpes-Côte d'Azur.
Top brand affinities include Second-hand shop, Clothing, Entertainment, with strongest over-indexing on Second-hand shop (14.37× the country average).
Demographically, the Flea market audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Flea market fan in France is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Second-hand shop.
The key figures that characterise the Flea market profile in France.
67.3% are female, 32.7% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 42.6 |
| Estimated audience size | 2,328,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Flea market audience comes from France.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 17.5% |
| Germany | 5.0% |
Where the Flea market audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~600K | 3.00× | |
| 02 | Île-de-France | ~1M | 2.69× | |
| 03 | Provence-Alpes-Côte d'Azur | ~200K | 1.41× | |
| 04 | Corsica | ~10K | 0.89× | |
| 05 | Auvergne-Rhône-Alpes | ~200K | 0.76× | |
| 06 | Centre-Val de Loire | ~60K | 0.74× | |
| 07 | Occitanie | ~100K | 0.73× | |
| 08 | Normandy | ~80K | 0.72× | |
| 09 | Bourgogne-Franche-Comté | ~70K | 0.72× | |
| 10 | Nouvelle-Aquitaine | ~100K | 0.71× | |
| 11 | Hauts-de-France | ~100K | 0.67× | |
| 12 | Pays de la Loire | ~80K | 0.64× | |
| 13 | Brittany | ~70K | 0.63× |
The strongest cross-interests of the Flea market audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Second-hand shop | Shopping | 14.37× | ||
| 02 | Vintage | Fashion & Accessoires | 6.69× | ||
| 03 | Home Interior Design | Home & Garden | 6.17× | ||
| 04 | Used good | Politics & Society | 4.87× | ||
| 05 | Charity shop | Fashion & Accessoires | 4.82× | ||
| 06 | Vinted | Fashion & Accessoires | 4.69× | ||
| 07 | Vintage clothing | Fashion & Accessoires | 4.44× | ||
| 08 | Maisons du Monde | Home & Garden | 4.08× | ||
| 09 | Clothing | Fashion & Accessoires | 2.68× | ||
| 10 | Alcoholic beverages | Food & Beverages | 2.29× | ||
| 11 | Entertainment | Movies & TV | 2.19× | ||
| 12 | Business | Business & Career | 1.98× | ||
| 13 | Food and drink | Food & Beverages | 1.94× | ||
| 14 | Reading | Literature | 1.94× | ||
| 15 | Consumer electronics | Technology & Electronics | 1.92× | ||
| 16 | Pets | Pets & Animals | 1.92× | ||
| 17 | France | Travel & Leisure | 1.89× | ||
| 18 | Movies | Movies & TV | 1.83× | ||
| 19 | Food | Food & Beverages | 1.83× | ||
| 20 | Music | Business & Career | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.52× | |
| Creativity | OPEN | 2.39× | |
| Sustainability | BALANCE | 2.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.99× | |
| Social Media Usage | JOY | 0.99× |
Flea market has an estimated audience of 2,328,540 people in France, concentrated in Île-de-France and Grand Est.
67.3% of Flea market fans are female, 32.7% are male, with an average age of 42.6 years.
Flea market fans show strongest brand affinity for Second-hand shop (14.37×), Clothing (2.68×), and Entertainment (2.19×) over the country average.
Flea market fans in France are most concentrated in Île-de-France (reach ~1M), Grand Est (reach ~600K), and Provence-Alpes-Côte d'Azur (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Flea market itself, the audience over-indexes on Clothing (2.68×), Entertainment (2.19×), Home Interior Design (6.17×), and Vintage (6.69×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Flea market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.