A data profile of the people who buy, follow and care about Used good in France — modelled from more than twelve digital signal sources. Used good has an estimated audience of 4,023,971 people in France.
Used good has an estimated audience of 4,023,971 people in France. 67.1% are female, 32.9% are male, average age 41.5. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Girl power.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (757.78× the country average).
Demographically, the Used good audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Design Affinity.
The typical Used good fan in France is more female, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Used good profile in France.
67.1% are female, 32.9% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 41.5 |
| Estimated audience size | 4,023,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Used good audience comes from France.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 7.8% |
| Spain | 7.3% |
The strongest cross-interests of the Used good audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 757.78× | ||
| 02 | Selfridges | Shopping | 297.93× | ||
| 03 | Christmas Gift | Kids & Family | 37.13× | ||
| 04 | Christmas tree | Kids & Family | 31.89× | ||
| 05 | Girl power | Politics & Society | 20.11× | ||
| 06 | Breast Cancer awareness | Health | 17.59× | ||
| 07 | Sustainable products | Politics & Society | 13.13× | ||
| 08 | Kitchen garden | Home & Garden | 11.68× | ||
| 09 | Sunscreen | Beauty & Wellness | 9.44× | ||
| 10 | Zoom lens | Technology & Electronics | 8.11× | ||
| 11 | Dentistry | Business & Career | 8.07× | ||
| 12 | Hormone | Health | 7.41× | ||
| 13 | Passive income | Business & Career | 7.05× | ||
| 14 | Natural foods | Food & Beverages | 6.02× | ||
| 15 | Broadcasting of sports events | Movies & TV | 5.56× | ||
| 16 | Flea market | Home & Garden | 4.87× | ||
| 17 | Primark | Shopping | 2.56× | ||
| 18 | EBay | Shopping | 2.23× | ||
| 19 | H&M | Shopping | 2.20× | ||
| 20 | AliExpress | Shopping | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.68× | |
| Design Affinity | PREMIUM | 1.57× | |
| Sustainability | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Risk Appetite | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Used good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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