A data profile of the people who buy, follow and care about Used good in India — modelled from more than twelve digital signal sources. Used good has an estimated audience of 3,214,300 people in India.
Used good has an estimated audience of 3,214,300 people in India. 29.5% are female, 70.5% are male, average age 29.3. Top brand affinities: Indian Premier League, India national cricket team, Virat Kohli, Chennai Super Kings, Used car.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.84× the country average).
Demographically, the Used good audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
The typical Used good fan in India is more male, around 29.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Used good profile in India.
29.5% are female, 70.5% are male, average age 29.3.
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 29.3 |
| Estimated audience size | 3,214,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 34% | |
| 30-39 | 14% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Used good audience comes from India.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 7.8% |
| Spain | 7.3% |
The strongest cross-interests of the Used good audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 3.40× | ||
| 02 | Škoda Auto | Cars & Mobility | 2.84× | ||
| 03 | Embroidery | Home & Garden | 2.37× | ||
| 04 | Party dress | Fashion & Accessoires | 1.96× | ||
| 05 | Pakistan national cricket team | Sports | 1.89× | ||
| 06 | England cricket team | Sports | 1.88× | ||
| 07 | Indian Premier League | Sports | 1.84× | ||
| 08 | NDTV | Movies & TV | 1.83× | ||
| 09 | Investment banking | Business & Career | 1.78× | ||
| 10 | Pakistan | Travel & Leisure | 1.69× | ||
| 11 | Cash on delivery | Business & Career | 1.67× | ||
| 12 | Rohit Sharma | Sports | 1.65× | ||
| 13 | Kolkata Knight Riders | Sports | 1.63× | ||
| 14 | Internet & Social Media | 1.60× | |||
| 15 | Chennai | Travel & Leisure | 1.59× | ||
| 16 | Rummy | Games | 1.57× | ||
| 17 | India national cricket team | Sports | 1.55× | ||
| 18 | Chennai Super Kings | Sports | 1.53× | ||
| 19 | Virat Kohli | Sports | 1.52× | ||
| 20 | Mobile game | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.66× | |
| Need for Security | CONSERVATISM | 1.53× | |
| Convenience Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Mindfulness | BALANCE | 0.67× | |
| Tradition | CONSERVATISM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Used good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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