A data profile of the people who buy, follow and care about Used good in Italy — modelled from more than twelve digital signal sources. Used good has an estimated audience of 4,313,071 people in Italy.
Used good has an estimated audience of 4,313,071 people in Italy. 63.1% are female, 36.9% are male, average age 42.1. Top brand affinities: Flea market, Charitable organization, Deal of the day, TikTok, Zara.
Top brand affinities include Flea market, Charitable organization, Deal of the day, with strongest over-indexing on Flea market (9.57× the country average).
Demographically, the Used good audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Used good fan in Italy is more female, around 42.1 years old, with strong Sustainability tendencies and a notable affinity for Flea market.
The key figures that characterise the Used good profile in Italy.
63.1% are female, 36.9% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 42.1 |
| Estimated audience size | 4,313,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Used good audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 7.8% |
| Spain | 7.3% |
The strongest cross-interests of the Used good audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flea market | Home & Garden | 9.57× | ||
| 02 | Charitable organization | Politics & Society | 4.41× | ||
| 03 | Pandora | Fashion & Accessoires | 2.86× | ||
| 04 | Deal of the day | Shopping | 2.47× | ||
| 05 | Bohemian style | Fashion & Accessoires | 2.43× | ||
| 06 | Travel agency | Travel & Leisure | 2.01× | ||
| 07 | Zara | Shopping | 1.99× | ||
| 08 | The Bold and the Beautiful | Movies & TV | 1.96× | ||
| 09 | Fendi | Fashion & Accessoires | 1.90× | ||
| 10 | Expensive Taste | Business & Career | 1.83× | ||
| 11 | Kitchenware | Home & Garden | 1.81× | ||
| 12 | Wikipedia | Internet & Social Media | 1.71× | ||
| 13 | Genetics | Kids & Family | 1.71× | ||
| 14 | OVS | Fashion & Accessoires | 1.71× | ||
| 15 | Luxury yacht | Travel & Leisure | 1.63× | ||
| 16 | TEZENIS | Fashion & Accessoires | 1.61× | ||
| 17 | TikTok | Internet & Social Media | 1.58× | ||
| 18 | Volunteering | Politics & Society | 1.56× | ||
| 19 | Art exhibition | Arts & Culture | 1.53× | ||
| 20 | Stranger Things | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.99× | |
| Community Orientation | OPEN | 2.65× | |
| Travelling | THRILL | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.75× | |
| Sports Activity | POWER | 0.76× | |
| Risk Appetite | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Used good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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