Istria Audience in Germany
Istria has an estimated audience of 380,568 people in Germany. 59.3% are female, 40.7% are male, average age 44.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Zadar, Croatia, Outdoor fireplace, Jutarnji list, Consumer electronics.
The average Istria fan in Germany is 44.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Zadar, Croatia, Outdoor fireplace, with strongest over-indexing on Zadar (8.85× the country average). Demographically, the Istria audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Istria fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 44.1 |
| Estimated audience size | 380,568 |
Audience persona
The typical Istria fan in Germany is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Zadar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 88,910 | 1.45× |
| Nordrhein-Westfalen | 79,569 | 0.96× |
| Baden-Württemberg | 68,487 | 1.32× |
| Niedersachsen | 32,371 | 0.88× |
| Hessen | 31,067 | 1.07× |
| Sachsen | 23,731 | 1.27× |
| Rheinland-Pfalz | 22,168 | 1.16× |
| Berlin | 14,414 | 0.85× |
| Thüringen | 12,136 | 1.25× |
| Brandenburg | 11,654 | 0.99× |
| Schleswig-Holstein | 10,753 | 0.79× |
| Sachsen-Anhalt | 9,409 | 0.95× |
| Mecklenburg-Vorpommern | 6,175 | 0.85× |
| Hamburg | 6,130 | 0.71× |
| Saarland | 4,023 | 0.86× |
| Bremen | 2,085 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zadar | 8.85× | Travel & Leisure |
| Croatia | 5.99× | Travel & Leisure |
| Outdoor fireplace | 19.23× | Home & Garden |
| Jutarnji list | 7.5× | News |
| Consumer electronics | 1.54× | Technology & Electronics |
| Dalmatia | 10.94× | Travel & Leisure |
| Večernji list | 7.5× | News |
| Croatian language | 6.98× | Politics & Society |
| Dnevni avaz | 6× | News |
| Villa | 3.4× | Travel & Leisure |
| Motorhome | 3.71× | Cars & Mobility |
| RVs | 2.31× | Cars & Mobility |
| Airbnb | 1.87× | Travel & Leisure |
| RV park | 3.07× | Cars & Mobility |
| Resort | 2.31× | Travel & Leisure |
| Tyrol (state) | 2.42× | Travel & Leisure |
| Holiday cottage | 3.34× | Travel & Leisure |
| ImmoScout24 | 1.82× | Home & Garden |
| Mobile home | 4.52× | Cars & Mobility |
| DNEVNIK.hr | 7.73× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.46 |
| Travelling | THRILL | 1.45 |
| Indulgence | JOY | 1.41 |
| Need for Security | CONSERVATISM | 1.41 |
| Design Affinity | PREMIUM | 1.4 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 15.0% |
| Germany | 14.4% |
| Croatia | 13.7% |
See Istria audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Istria have in Germany?
Istria has an estimated audience of 380,568 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Istria fans?
59.3% of Istria fans are female, 40.7% are male, with an average age of 44.1 years.
Which brands do Istria fans like most?
Istria fans show strongest brand affinity for Zadar (8.85×), Croatia (5.99×), and Outdoor fireplace (19.23×) over the country average.
Where do Istria fans live in Germany?
Istria fans in Germany are most concentrated in Bayern (reach 88,910), Nordrhein-Westfalen (reach 79,569), and Baden-Württemberg (reach 68,487). These three regions account for the largest share of the active audience.
What other brands do Istria fans also like?
Beyond Istria itself, the audience over-indexes on Croatia (5.99×), Outdoor fireplace (19.23×), Jutarnji list (7.5×), and Consumer electronics (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Istria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.