Istria Audience in Germany
A data profile of the people who buy, follow and care about Istria in Germany — modelled from more than twelve digital signal sources. Istria has an estimated audience of 380,568 people in Germany.
The average Istria fan in Germany is 44.1 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Zadar, Croatia, Outdoor fireplace, with strongest over-indexing on Zadar (8.85× the country average).
Demographically, the Istria audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Travelling, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Istria fan in Germany is more female, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Zadar.
At a glance
The key figures that characterise the Istria profile in Germany.
Search interest · 12-month trend
Demographics of Istria fans
59.3% are female, 40.7% are male, average age 44.1.
Gender split
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 44.1 |
| Estimated audience size | 380,568 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 11% | |
| 30-39 | 22% | |
| 40-49 | 31% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Istria audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 15.0% |
| Germany | 14.3% |
| Croatia | 13.7% |
Geography
Where the Istria audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~90K | 1.40× | |
| 02 | Sachsen | ~30K | 1.39× | |
| 03 | Thüringen | ~10K | 1.36× | |
| 04 | Baden-Württemberg | ~70K | 1.25× | |
| 05 | Sachsen-Anhalt | ~10K | 1.11× | |
| 06 | Rheinland-Pfalz | ~20K | 1.10× | |
| 07 | Hessen | ~30K | 1.01× | |
| 08 | Brandenburg | ~10K | 1.01× | |
| 09 | Nordrhein-Westfalen | ~80K | 0.90× | |
| 10 | Mecklenburg-Vorpommern | ~7K | 0.90× | |
| 11 | Saarland | ~4K | 0.89× | |
| 12 | Niedersachsen | ~30K | 0.86× | |
| 13 | Berlin | ~10K | 0.82× | |
| 14 | Schleswig-Holstein | ~10K | 0.79× | |
| 15 | Hamburg | ~6K | 0.72× | |
| 16 | Bremen | ~2K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Istria audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outdoor fireplace | Home & Garden | 19.23× | ||
| 02 | Dalmatia | Travel & Leisure | 10.94× | ||
| 03 | Zadar | Travel & Leisure | 8.85× | ||
| 04 | DNEVNIK.hr | News | 7.73× | ||
| 05 | Jutarnji list | News | 7.50× | ||
| 06 | Večernji list | News | 7.50× | ||
| 07 | Croatian language | Politics & Society | 6.98× | ||
| 08 | Dnevni avaz | News | 6.00× | ||
| 09 | Croatia | Travel & Leisure | 5.99× | ||
| 10 | Mobile home | Cars & Mobility | 4.52× | ||
| 11 | Motorhome | Cars & Mobility | 3.71× | ||
| 12 | Villa | Travel & Leisure | 3.40× | ||
| 13 | Holiday cottage | Travel & Leisure | 3.34× | ||
| 14 | RV park | Cars & Mobility | 3.07× | ||
| 15 | Tyrol (state) | Travel & Leisure | 2.42× | ||
| 16 | RVs | Cars & Mobility | 2.31× | ||
| 17 | Resort | Travel & Leisure | 2.31× | ||
| 18 | Airbnb | Travel & Leisure | 1.87× | ||
| 19 | ImmoScout24 | Home & Garden | 1.82× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.54× |
Personality of the Istria audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.41× | |
| Tradition | CONSERVATISM | 1.40× | |
| Need for Security | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.62× | |
| Early Adopter Mentality | POWER | 0.65× | |
| Career Orientation | POWER | 0.86× |
Frequently asked questions
How many fans does Istria have in Germany?
Istria has an estimated audience of 380,568 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Istria fans?
59.3% of Istria fans are female, 40.7% are male, with an average age of 44.1 years.
Which brands do Istria fans like most?
Istria fans show strongest brand affinity for Zadar (8.85×), Croatia (5.99×), and Outdoor fireplace (19.23×) over the country average.
Where do Istria fans live in Germany?
Istria fans in Germany are most concentrated in Bayern (reach ~90K), Nordrhein-Westfalen (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Istria fans also like?
Beyond Istria itself, the audience over-indexes on Croatia (5.99×), Outdoor fireplace (19.23×), Jutarnji list (7.5×), and Consumer electronics (1.54×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
See Istria audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Istria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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