Rascasse Audience Intelligence

Outdoor fireplace Audience in Germany

A data profile of the people who buy, follow and care about Outdoor fireplace in Germany — modelled from more than twelve digital signal sources. Outdoor fireplace has an estimated audience of 320,805 people in Germany.

#5944among Topic in Germany#807in Home & Garden

The average Outdoor fireplace fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Flights, Ryanair, Bedroom furniture, with strongest over-indexing on Google Flights (8.89× the country average).

Demographically, the Outdoor fireplace audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Travelling, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Outdoor fireplace fan in Germany is more female, around 38.3 years old, with strong Travelling tendencies and a notable affinity for Google Flights.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outdoor fireplace profile in Germany.

Audience size
321K
in Germany
Gender
62.5%♀
37.5% male
Age
38.3
average years
Country rank
#16519
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outdoor fireplace fans

62.5% are female, 37.5% are male, average age 38.3.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Outdoor fireplace audience in Germany
MetricValue
Female62.5%
Male37.5%
Average age38.3
Estimated audience size320,805
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Outdoor fireplace audience in Germany
Age bracketShare%
16-1923%
20-2915%
30-3921%
40-4927%
50+14%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Outdoor fireplace audience comes from Germany.

Worldwide audience distribution share by country for Outdoor fireplace
CountryShare
United States55.9%
Germany13.5%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outdoor fireplace audience in Germany is strongest.

Fig. 05

Top regions by affinity

Outdoor fireplace fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.35×
02Saarland~5K1.21×
03Mecklenburg-Vorpommern~7K1.11×
04Sachsen-Anhalt~9K1.08×
05Thüringen~9K1.07×
06Brandenburg~10K1.04×
07Schleswig-Holstein~10K0.94×
08Hamburg~7K0.94×
09Rheinland-Pfalz~10K0.91×
10Sachsen~10K0.89×
11Bayern~50K0.88×
12Niedersachsen~30K0.84×
13Berlin~10K0.83×
14Hessen~20K0.82×
15Baden-Württemberg~30K0.77×
16Nordrhein-Westfalen~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Outdoor fireplace, Germany
0.76×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outdoor fireplace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outdoor fireplace audience
#·InterestCategoryAffinity×
01IstriaTravel & Leisure19.23×
0210 things i hate about youMovies & TV14.32×
03VuelingTravel & Leisure12.66×
04American AirlinesTravel & Leisure12.12×
05Maison MargielaFashion & Accessoires10.07×
06Google FlightsTravel & Leisure8.89×
07EasyJetTravel & Leisure6.91×
08Bedroom furnitureHome & Garden6.41×
09BathtubBeauty & Wellness6.15×
10First-time buyerShopping6.11×
11VotingPolitics & Society6.02×
12LED lampHome & Garden5.68×
13Unique GiftsShopping5.20×
14Nicole KidmanMovies & TV5.17×
15SkyscannerTravel & Leisure4.28×
16RyanairTravel & Leisure3.79×
17HugendubelShopping2.63×
18HornbachShopping2.07×
19AirbnbTravel & Leisure2.05×
20TagesschauMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outdoor fireplace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outdoor fireplace audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.19×
IndividualismJOY2.17×
Quality AwarenessPREMIUM2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outdoor fireplace audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.59×
CreativityOPEN0.65×
Social Media UsageJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outdoor fireplace have in Germany?

Outdoor fireplace has an estimated audience of 320,805 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Outdoor fireplace fans?

62.5% of Outdoor fireplace fans are female, 37.5% are male, with an average age of 38.3 years.

03

Which brands do Outdoor fireplace fans like most?

Outdoor fireplace fans show strongest brand affinity for Google Flights (8.89×), Ryanair (3.79×), and Bedroom furniture (6.41×) over the country average.

04

Where do Outdoor fireplace fans live in Germany?

Outdoor fireplace fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Outdoor fireplace fans also like?

Beyond Outdoor fireplace itself, the audience over-indexes on Ryanair (3.79×), Bedroom furniture (6.41×), EasyJet (6.91×), and First-time buyer (6.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Outdoor fireplace audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Outdoor fireplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →