Outdoor fireplace Audience in Germany
Outdoor fireplace has an estimated audience of 320,805 people in Germany. 62.5% are female, 37.5% are male, average age 38.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Business English, Goes, Clogging, Mechanic, Product design.
The average Outdoor fireplace fan in Germany is 38.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Business English, Goes, Clogging, with strongest over-indexing on Business English (5.85× the country average). Demographically, the Outdoor fireplace audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Outdoor fireplace fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 38.3 |
| Estimated audience size | 320,805 |
Audience persona
The typical Outdoor fireplace fan in Germany is more female, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Business English.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 46,667 | 0.9× |
| Nordrhein-Westfalen | 42,437 | 0.6× |
| Baden-Württemberg | 27,265 | 0.62× |
| Niedersachsen | 22,600 | 0.73× |
| Hessen | 15,376 | 0.63× |
| Rheinland-Pfalz | 11,005 | 0.68× |
| Sachsen-Anhalt | 10,709 | 1.29× |
| Brandenburg | 10,294 | 1.03× |
| Sachsen | 9,576 | 0.61× |
| Thüringen | 9,393 | 1.15× |
| Schleswig-Holstein | 8,775 | 0.76× |
| Mecklenburg-Vorpommern | 8,024 | 1.31× |
| Berlin | 7,444 | 0.52× |
| Saarland | 7,283 | 1.85× |
| Bremen | 7,054 | 2.57× |
| Hamburg | 5,347 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 5.85× | Business & Career |
| Goes | 1.97× | Travel & Leisure |
| Clogging | 20× | Music & Radio |
| Mechanic | 3.3× | Cars & Mobility |
| Product design | 2.48× | Business & Career |
| Collectable | 2.09× | Kids & Family |
| Indigenous Australian art | 7.37× | Arts & Culture |
| perfect getaway | 16.34× | Movies & TV |
| Boracay | 8.24× | Travel & Leisure |
| Progressive rock | 1.82× | Music & Radio |
| Natural rubber | 2.64× | Cars & Mobility |
| Unique Gifts | 1.55× | Shopping |
| Stradivarius | 1.65× | Shopping |
| Gudrun Sjödén | 3.13× | Fashion & Accessoires |
| Nurse education | 2.43× | Kids & Family |
| Sub Zero (Official) | 10.95× | Literature |
| Cynthia Erivo | 3.81× | Movies & TV |
| Kurt Weill | 8.56× | Music & Radio |
| KLOS | 12.53× | Music & Radio |
| 3D printing | 1.79× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.35 |
| Travelling | THRILL | 2.28 |
| Quality Awareness | PREMIUM | 2.07 |
| Sustainability | BALANCE | 2.02 |
| Pet Ownership | JOY | 1.73 |
| Urban Lifestyle | OPEN | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.9% |
| Germany | 13.5% |
| United Kingdom | 4.5% |
See Outdoor fireplace audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Outdoor fireplace have in Germany?
Outdoor fireplace has an estimated audience of 320,805 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Outdoor fireplace fans?
62.5% of Outdoor fireplace fans are female, 37.5% are male, with an average age of 38.3 years.
Which brands do Outdoor fireplace fans like most?
Outdoor fireplace fans show strongest brand affinity for Business English (5.85×), Goes (1.97×), and Clogging (20×) over the country average.
Where do Outdoor fireplace fans live in Germany?
Outdoor fireplace fans in Germany are most concentrated in Bayern (reach 46,667), Nordrhein-Westfalen (reach 42,437), and Baden-Württemberg (reach 27,265). These three regions account for the largest share of the active audience.
What other brands do Outdoor fireplace fans also like?
Beyond Outdoor fireplace itself, the audience over-indexes on Goes (1.97×), Clogging (20×), Mechanic (3.3×), and Product design (2.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Outdoor fireplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.