Rascasse Audience Intelligence

Outdoor fireplace Audience in United States

A data profile of the people who buy, follow and care about Outdoor fireplace in United States — modelled from more than twelve digital signal sources. Outdoor fireplace has an estimated audience of 1,325,203 people in United States.

#7730among Topic in United States#1000in Home & Garden

The average Outdoor fireplace fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Single-family detached home, Mortgage loans, Terraced house, with strongest over-indexing on Single-family detached home (19.84× the country average).

Demographically, the Outdoor fireplace audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outdoor fireplace fan in United States is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Single-family detached home.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outdoor fireplace profile in United States.

Audience size
1.3M
in United States
Gender
60.3%♀
39.7% male
Age
43.3
average years
Country rank
#19440
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outdoor fireplace fans

60.3% are female, 39.7% are male, average age 43.3.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Outdoor fireplace audience in United States
MetricValue
Female60.3%
Male39.7%
Average age43.3
Estimated audience size1,325,203
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Outdoor fireplace audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3920%
40-4926%
50+28%
Fig. 04

Worldwide distribution

55.9%

of the worldwide Outdoor fireplace audience comes from United States.

Worldwide audience distribution share by country for Outdoor fireplace
CountryShare
United States55.9%
Germany13.5%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outdoor fireplace audience in United States is strongest.

Fig. 05

Top regions by affinity

Outdoor fireplace fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~30K1.53×
02Louisiana~20K1.44×
03Tennessee~40K1.43×
04West Virginia~9K1.43×
05Mississippi~20K1.41×
06South Carolina~30K1.38×
07Kentucky~20K1.35×
08Oklahoma~20K1.29×
09Arkansas~10K1.23×
10Ohio~50K1.18×
11North Carolina~50K1.17×
12Maine~6K1.16×
13Indiana~30K1.15×
14New Hampshire~6K1.13×
15Pennsylvania~50K1.11×
16Wyoming~2K1.10×
17Idaho~7K1.08×
18Georgia~40K1.07×
19Missouri~20K1.07×
20Arizona~30K1.04×
21Connecticut~10K1.04×
22Wisconsin~20K1.03×
23New Mexico~7K1.03×
24Rhode Island~4K1.02×
25Kansas~10K1.01×
26Iowa~10K0.97×
27Massachusetts~20K0.96×
28Delaware~4K0.96×
29Montana~3K0.95×
30New Jersey~30K0.94×
31Michigan~30K0.93×
32Colorado~20K0.93×
33South Dakota~3K0.91×
34Texas~100K0.89×
35Utah~10K0.89×
36Illinois~40K0.88×
37North Dakota~2K0.87×
38Virginia~30K0.86×
39Washington~20K0.86×
40Minnesota~20K0.86×
41Nebraska~6K0.86×
42New York~60K0.81×
43Oregon~10K0.80×
44Nevada~10K0.80×
45California~100K0.79×
46Florida~70K0.77×
47Alaska~2K0.77×
48Maryland~20K0.75×
49Hawaii~4K0.63×
50Washington, District of Columbia~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Outdoor fireplace, United States
0.62×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outdoor fireplace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outdoor fireplace audience
#·InterestCategoryAffinity×
01Single-family detached homeHome & Garden19.84×
02Terraced houseHome & Garden15.24×
03UmbrellaFashion & Accessoires14.45×
04SaunaHome & Garden9.00×
05Home automationTechnology & Electronics7.46×
06First class travelTravel & Leisure5.92×
07Mortgage loansBusiness & Career5.52×
08Garden furnitureHome & Garden5.40×
09QVCMovies & TV4.22×
10Real propertyHome & Garden3.68×
11Shopping mallsShopping3.48×
12AirbnbTravel & Leisure3.44×
13Solar energyHome & Garden3.32×
14FedExBusiness & Career3.26×
15Discount storesShopping3.20×
16SubwayFood & Beverages2.97×
17PinterestInternet & Social Media2.65×
18FurnitureHome & Garden2.41×
19BarbecueFood & Beverages2.15×
20GolfSports2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outdoor fireplace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outdoor fireplace audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.55×
Convenience OrientationPREMIUM2.52×
Price SensitivityPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outdoor fireplace audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.86×
Early Adopter MentalityPOWER0.89×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outdoor fireplace have in United States?

Outdoor fireplace has an estimated audience of 1,325,203 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Outdoor fireplace fans?

60.3% of Outdoor fireplace fans are female, 39.7% are male, with an average age of 43.3 years.

03

Which brands do Outdoor fireplace fans like most?

Outdoor fireplace fans show strongest brand affinity for Single-family detached home (19.84×), Mortgage loans (5.52×), and Terraced house (15.24×) over the country average.

04

Where do Outdoor fireplace fans live in United States?

Outdoor fireplace fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Outdoor fireplace fans also like?

Beyond Outdoor fireplace itself, the audience over-indexes on Mortgage loans (5.52×), Terraced house (15.24×), Home automation (7.46×), and Airbnb (3.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Outdoor fireplace audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Outdoor fireplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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