Astra (company) Audience in Germany
Astra (company) has an estimated audience of 238,373 people in Germany. 34.0% are female, 66.0% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Godzilla (2014 film), Maersk, Norwegian Forest cat, Satire, RTL Television.
The average Astra (company) fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Godzilla (2014 film), Maersk, Norwegian Forest cat, with strongest over-indexing on Godzilla (2014 film) (95.77× the country average). Demographically, the Astra (company) audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Astra (company) fans
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 37.3 |
| Estimated audience size | 238,373 |
Audience persona
The typical Astra (company) fan in Germany is more male, around 37.3 years old, with strong Pet Ownership tendencies and a notable affinity for Godzilla (2014 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 48,475 | 0.93× |
| Bayern | 30,096 | 0.79× |
| Baden-Württemberg | 26,065 | 0.8× |
| Niedersachsen | 24,475 | 1.06× |
| Berlin | 19,228 | 1.8× |
| Hessen | 16,932 | 0.93× |
| Schleswig-Holstein | 11,984 | 1.4× |
| Hamburg | 10,231 | 1.9× |
| Sachsen | 10,004 | 0.86× |
| Rheinland-Pfalz | 9,847 | 0.82× |
| Brandenburg | 7,321 | 0.99× |
| Sachsen-Anhalt | 4,558 | 0.74× |
| Thüringen | 4,541 | 0.75× |
| Mecklenburg-Vorpommern | 3,333 | 0.73× |
| Saarland | 2,194 | 0.75× |
| Bremen | 1,554 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Godzilla (2014 film) | 95.77× | Movies & TV |
| Maersk | 84.33× | Business & Career |
| Norwegian Forest cat | 20× | Pets & Animals |
| Satire | 8.81× | Literature |
| RTL Television | 4.57× | Movies & TV |
| Autodromo Nazionale Monza | 50.74× | Sports |
| German television comedy | 7.11× | Movies & TV |
| Forex Online Trading | 11.97× | Business & Career |
| Mercedes-Benz Citan | 18.52× | Cars & Mobility |
| Hamburger SV | 3.67× | Sports |
| Borussia Dortmund | 1.59× | Sports |
| Chartreux | 20× | Pets & Animals |
| Livemusic | 3.47× | Music & Radio |
| DirecTV | 6.82× | Movies & TV |
| Procurement | 8.7× | Business & Career |
| BP | 12.99× | Cars & Mobility |
| FC Bayern Munich | 1.78× | Sports |
| Wetter.com | 2.23× | Home & Garden |
| Lil Durk | 30.59× | Music & Radio |
| Camila Cabello | 14.41× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.89 |
| DIY Mentality | THRILL | 1.28 |
| Extroversion | THRILL | 1.24 |
| Convenience Orientation | PREMIUM | 1.23 |
| Urban Lifestyle | OPEN | 1.18 |
| Price Sensitivity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 34.6% |
| Indonesia | 9.1% |
| Italy | 7.7% |
See Astra (company) audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Astra (company) have in Germany?
Astra (company) has an estimated audience of 238,373 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Astra (company) fans?
34.0% of Astra (company) fans are female, 66.0% are male, with an average age of 37.3 years.
Which brands do Astra (company) fans like most?
Astra (company) fans show strongest brand affinity for Godzilla (2014 film) (95.77×), Maersk (84.33×), and Norwegian Forest cat (20×) over the country average.
Where do Astra (company) fans live in Germany?
Astra (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 48,475), Bayern (reach 30,096), and Baden-Württemberg (reach 26,065). These three regions account for the largest share of the active audience.
What other brands do Astra (company) fans also like?
Beyond Astra (company) itself, the audience over-indexes on Maersk (84.33×), Norwegian Forest cat (20×), Satire (8.81×), and RTL Television (4.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Astra (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.