Rascasse Audience Intelligence

Astra (company) Target Market in United States

A data profile of the people who buy, follow and care about Astra (company) in United States — modelled from more than twelve digital signal sources. Astra (company) has an estimated audience of 251,702 people in United States.

#5478among Brand in United States#1314in Technology & Electronics

The average Astra (company) fan in United States is 32.6 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Godzilla (2014 film), Dax Shepard, Alison Brie, with strongest over-indexing on Godzilla (2014 film) (188.22× the country average).

Demographically, the Astra (company) audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Astra (company) fan in United States is balanced, around 32.6 years old, with strong Family Orientation tendencies and a notable affinity for Godzilla (2014 film).

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Astra (company) profile in United States.

Audience size
252K
in United States
Gender
46.2%♀
53.8% male
Age
32.6
average years
Country rank
#52657
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Astra (company)

46.2% are female, 53.8% are male, average age 32.6.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Astra (company) audience in United States
MetricValue
Female46.2%
Male53.8%
Average age32.6
Estimated audience size251,702
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Astra (company) audience in United States
Age bracketShare%
16-1939%
20-2921%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Astra (company) audience comes from United States.

Worldwide audience distribution share by country for Astra (company)
CountryShare
Brazil32.7%
Italy11.6%
Indonesia8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Astra (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Astra (company) customers by region in United States
#RegionReachAffinity×
01Ohio~20K2.93×
02Florida~50K2.73×
03Kentucky~5K1.64×
04Kansas~3K1.53×
05California~40K1.51×
06Texas~30K1.44×
07Washington~7K1.30×
08Utah~3K1.30×
09Oregon~3K1.07×
10Arizona~6K1.06×
11Washington, District of Columbia<1K1.06×
12New York~20K1.05×
13Massachusetts~5K1.00×
14Colorado~4K0.99×
15Minnesota~4K0.99×
16Georgia~8K0.98×
17Nevada~2K0.98×
18North Carolina~8K0.97×
19Illinois~8K0.95×
20New Jersey~6K0.95×
21Virginia~6K0.94×
22Maryland~4K0.93×
23Hawaii~1K0.93×
24Rhode Island<1K0.93×
25Alaska<1K0.93×
26Indiana~4K0.91×
27Missouri~4K0.91×
28Connecticut~2K0.91×
29New Mexico~1K0.90×
30New Hampshire<1K0.90×
31Delaware<1K0.90×
32Montana<1K0.89×
33Oklahoma~3K0.88×
34Iowa~2K0.88×
35Vermont<1K0.88×
36Idaho~1K0.87×
37Maine<1K0.87×
38West Virginia~1K0.86×
39Alabama~3K0.85×
40Pennsylvania~7K0.84×
41Michigan~6K0.82×
42South Carolina~3K0.82×
43Arkansas~2K0.82×
44Wisconsin~3K0.81×
45Louisiana~3K0.81×
46South Dakota<1K0.81×
47North Dakota<1K0.81×
48Tennessee~4K0.80×
49Nebraska~1K0.80×
50Mississippi~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Astra (company), United States
0.78×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Astra (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Astra (company) audience
#·InterestCategoryAffinity×
01Godzilla (2014 film)Movies & TV188.22×
02Dax ShepardMovies & TV38.75×
03Camera stabilizerTechnology & Electronics28.77×
04SpraygroundFashion & Accessoires20.00×
05Maria SharapovaSports20.00×
06Steffi GrafSports20.00×
07John McEnroeSports20.00×
08Defensive drivingCars & Mobility18.10×
09Pet insurancePets & Animals16.44×
10Alison BrieMovies & TV13.55×
11Jordan BelfortBusiness & Career12.75×
12The Wolf of Wall Street (2013 film)Movies & TV12.47×
13Lionel RichieMusic & Radio12.33×
14Josh DuhamelFashion & Accessoires9.94×
15US Open (tennis)Sports7.63×
16Firestone Complete Auto CareCars & Mobility5.64×
17Planet FitnessSports3.11×
18Bass guitarMusic & Radio2.61×
19WingstopFood & Beverages2.36×
20T-MobileTechnology & Electronics2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Astra (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Astra (company) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.74×
Convenience OrientationPREMIUM1.64×
PatriotismCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Astra (company) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
CreativityOPEN0.98×
TraditionCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Astra (company)'s target market in United States?

Astra (company)'s target market in United States covers an estimated 251,702 people, concentrated in Florida and California.

02

What is the gender split and age of Astra (company) customers?

46.2% of the Astra (company) audience are female, 53.8% are male, with an average age of 32.6 years.

03

Which brands do Astra (company) fans like most?

Astra (company) fans show strongest brand affinity for Godzilla (2014 film) (188.22×), Dax Shepard (38.75×), and Alison Brie (13.55×) over the country average.

04

Where do Astra (company) fans live in United States?

Astra (company) fans in United States are most concentrated in Florida (reach ~50K), California (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Astra (company) fans also like?

Beyond Astra (company) itself, the audience over-indexes on Dax Shepard (38.75×), Alison Brie (13.55×), Sprayground (20×), and Pet insurance (16.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Astra (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Astra (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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