Astra (company) Audience in United States

Astra (company) logo

Astra (company) has an estimated audience of 258,411 people in United States. 46.2% are female, 53.8% are male, average age 32.6. Top regions: Florida, California, Texas. Top brand affinities: Godzilla (2014 film), Dax Shepard, Pet insurance, Planet Fitness, Demi Moore.

The average Astra (company) fan in United States is 32.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Godzilla (2014 film), Dax Shepard, Pet insurance, with strongest over-indexing on Godzilla (2014 film) (170.55× the country average). Demographically, the Astra (company) audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Astra (company) fans

Demographic split for Astra (company) audience in United States
MetricValue
Female46.2%
Male53.8%
Average age32.6
Estimated audience size258,411

Audience persona

The typical Astra (company) fan in United States is balanced, around 32.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Godzilla (2014 film).

Top regions in United States

Top regions ranked by reach for Astra (company) in United States
RegionReachAffinity
Florida55,6793.18×
California47,2641.66×
Texas24,6751.11×
New York16,9111.17×
Illinois8,6291×
Georgia8,2901.04×
Ohio7,8270.98×
Pennsylvania7,8140.9×
Washington7,6461.47×
North Carolina7,0320.9×
Virginia6,5691.04×
New Jersey6,5411×
Arizona5,9381.13×
Kentucky5,9311.83×
Michigan5,7120.85×
Massachusetts5,5211.08×
Colorado4,5531.12×
Indiana4,3770.93×
Minnesota4,3481.17×
Maryland4,2260.95×
Tennessee4,1690.8×
Missouri3,9220.94×
Oregon3,5621.2×
Utah3,1351.35×
Wisconsin3,1140.8×
South Carolina3,0640.79×
Kansas2,8751.41×
Alabama2,8750.8×
Louisiana2,5020.75×
Nevada2,4901×
Oklahoma2,3880.83×
Connecticut2,2660.87×
Iowa1,8460.87×
Arkansas1,6110.76×
Mississippi1,4180.67×
New Mexico1,1580.89×
Idaho1,1230.87×
Hawaii1,0090.91×
Washington, District of Columbia9661.24×
Nebraska9010.69×
New Hampshire8900.87×
West Virginia8530.71×
Maine7360.8×
Rhode Island7220.88×
Montana5610.78×
Delaware5110.72×
Alaska4710.85×
South Dakota3510.59×
Vermont3480.77×
North Dakota2580.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Astra (company) audience
BrandAffinityCategory
Godzilla (2014 film)170.55×Movies & TV
Dax Shepard21.35×Movies & TV
Pet insurance18.09×Pets & Animals
Planet Fitness4.32×Sports
Demi Moore8.62×Movies & TV
Alison Brie9.93×Movies & TV
Livemusic4.1×Music & Radio
Mapfre43.01×Business & Career
Steffi Graf20×Sports
Sprayground13.8×Fashion & Accessoires
Bass guitar3.66×Music & Radio
Andre Agassi20×Sports
John McEnroe20×Sports
Diaper bag4.52×Kids & Family
Maria Sharapova16.79×Sports
MetLife11.84×Business & Career
Diane Keaton3.85×Movies & TV
The Wolf of Wall Street (2013 film)13.63×Movies & TV
Polaroid Corporation18.81×Technology & Electronics
Kia Sportage11.72×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Astra (company) audience
TraitClusterScore
Early Adopter MentalityPOWER1.59
Luxury OrientationPREMIUM1.51
Risk AppetiteTHRILL1.35
LGBTQ+ IdentityOPEN1.32
Quality AwarenessPREMIUM1.24
Career OrientationPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Astra (company)
CountryShare
Brazil34.6%
Indonesia9.1%
Italy7.7%

See Astra (company) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Astra (company) have in United States?

Astra (company) has an estimated audience of 258,411 people in United States, concentrated in Florida and California.

What is the gender split and age of Astra (company) fans?

46.2% of Astra (company) fans are female, 53.8% are male, with an average age of 32.6 years.

Which brands do Astra (company) fans like most?

Astra (company) fans show strongest brand affinity for Godzilla (2014 film) (170.55×), Dax Shepard (21.35×), and Pet insurance (18.09×) over the country average.

Where do Astra (company) fans live in United States?

Astra (company) fans in United States are most concentrated in Florida (reach 55,679), California (reach 47,264), and Texas (reach 24,675). These three regions account for the largest share of the active audience.

What other brands do Astra (company) fans also like?

Beyond Astra (company) itself, the audience over-indexes on Dax Shepard (21.35×), Pet insurance (18.09×), Planet Fitness (4.32×), and Demi Moore (8.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Astra (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.