Defensive driving Audience in United States

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Defensive driving has an estimated audience of 785,383 people in United States. 41.9% are female, 58.1% are male, average age 39.6. Top regions: Texas, New York, California. Top brand affinities: Takamine Guitars, Firestone Complete Auto Care, Life simulation game, Rich Roll, Teen drama.

The average Defensive driving fan in United States is 39.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Takamine Guitars, Firestone Complete Auto Care, Life simulation game, with strongest over-indexing on Takamine Guitars (113.9× the country average). Demographically, the Defensive driving audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Defensive driving fans

Demographic split for Defensive driving audience in United States
MetricValue
Female41.9%
Male58.1%
Average age39.6
Estimated audience size785,383

Audience persona

The typical Defensive driving fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Takamine Guitars.

Top regions in United States

Top regions ranked by reach for Defensive driving in United States
RegionReachAffinity
Texas344,1835.1×
New York70,7471.61×
California66,0330.76×
Pennsylvania52,7832×
Washington49,4613.14×
Florida40,7790.77×
Georgia36,6121.51×
New Jersey27,7891.39×
Arizona18,3211.14×
Illinois18,2540.7×
North Carolina16,4430.7×
Delaware15,6537.22×
Virginia14,4470.76×
Ohio11,6490.48×
Louisiana10,6161.05×
Maryland10,4290.77×
Tennessee10,3010.65×
Massachusetts10,2660.66×
South Carolina9,8920.84×
Indiana9,0660.63×
Colorado8,9620.72×
Michigan8,9610.44×
Oklahoma8,6060.99×
Alabama7,4450.68×
Minnesota6,3910.57×
Missouri6,2100.49×
Oregon5,8650.65×
New Mexico5,7121.45×
Wisconsin5,5430.47×
Nevada5,2690.69×
Kentucky5,1280.52×
Kansas4,5730.74×
Arkansas4,5670.71×
Mississippi4,5510.7×
Connecticut4,3090.55×
Utah3,9220.56×
Iowa3,2170.5×
Hawaii2,3010.68×
Idaho2,2450.57×
Nebraska2,0690.53×
West Virginia1,8570.51×
Maine1,6170.57×
Rhode Island1,5120.6×
Washington, District of Columbia1,3870.59×
New Hampshire1,3110.42×
North Dakota1,1460.71×
Montana1,1150.51×
South Dakota1,0250.56×
Alaska8820.53×
Wyoming6790.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Defensive driving audience
BrandAffinityCategory
Takamine Guitars113.9×Music & Radio
Firestone Complete Auto Care13.05×Cars & Mobility
Life simulation game19.75×Games
Rich Roll77.4×Literature
Teen drama9.24×Movies & TV
The Sims 4: Get to Work39.22×Games
Traffic6.32×Cars & Mobility
The Sims (video game)16.22×Games
Driving School39.92×Cars & Mobility
Al Nahar57.17×News
Clutter-Free Classroom26.33×
Inspector Gadget20.61×Movies & TV
Automobile safety7.82×Cars & Mobility
Lesson Plan Diva-Teaching Resources31.48×
Driving3.09×Cars & Mobility
Traffic code12.78×Cars & Mobility
The UPS Store2.09×Shopping
Transport1.59×Cars & Mobility
United Parcel Service2.23×Business & Career
A Simple Life75.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Defensive driving audience
TraitClusterScore
PatriotismCONSERVATISM1.86
Need for SecurityCONSERVATISM1.77
Career OrientationPOWER1.62
Family OrientationCONSERVATISM1.6
Urban LifestyleOPEN1.42
Quality AwarenessPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Defensive driving
CountryShare
United States29.7%
Brazil17.9%
United Kingdom7.9%

See Defensive driving audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Defensive driving have in United States?

Defensive driving has an estimated audience of 785,383 people in United States, concentrated in Texas and New York.

What is the gender split and age of Defensive driving fans?

41.9% of Defensive driving fans are female, 58.1% are male, with an average age of 39.6 years.

Which brands do Defensive driving fans like most?

Defensive driving fans show strongest brand affinity for Takamine Guitars (113.9×), Firestone Complete Auto Care (13.05×), and Life simulation game (19.75×) over the country average.

Where do Defensive driving fans live in United States?

Defensive driving fans in United States are most concentrated in Texas (reach 344,183), New York (reach 70,747), and California (reach 66,033). These three regions account for the largest share of the active audience.

What other brands do Defensive driving fans also like?

Beyond Defensive driving itself, the audience over-indexes on Firestone Complete Auto Care (13.05×), Life simulation game (19.75×), Rich Roll (77.4×), and Teen drama (9.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Defensive driving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.