Rascasse Audience Intelligence

Defensive driving Audience in United States

A data profile of the people who buy, follow and care about Defensive driving in United States — modelled from more than twelve digital signal sources. Defensive driving has an estimated audience of 785,383 people in United States.

#9591among Topic in United States#833in Cars & Mobility

The average Defensive driving fan in United States is 39.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, New York, California.

Top brand affinities include Takamine Guitars, Firestone Complete Auto Care, Life simulation game, with strongest over-indexing on Takamine Guitars (113.9× the country average).

Demographically, the Defensive driving audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Defensive driving fan in United States is more male, around 39.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Takamine Guitars.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Defensive driving profile in United States.

Audience size
785K
in United States
Gender
41.9%♀
58.1% male
Age
39.6
average years
Country rank
#27788
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Defensive driving fans

41.9% are female, 58.1% are male, average age 39.6.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Defensive driving audience in United States
MetricValue
Female41.9%
Male58.1%
Average age39.6
Estimated audience size785,383
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Defensive driving audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3917%
40-4917%
50+25%
Fig. 04

Worldwide distribution

29.7%

of the worldwide Defensive driving audience comes from United States.

Worldwide audience distribution share by country for Defensive driving
CountryShare
United States29.7%
Brazil17.9%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Defensive driving audience in United States is strongest.

Fig. 05

Top regions by affinity

Defensive driving fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~10K6.27×
02Texas~300K4.80×
03Washington~50K3.25×
04Pennsylvania~50K1.90×
05New York~70K1.54×
06Georgia~30K1.44×
07New Jersey~30K1.37×
08New Mexico~5K1.28×
09Arizona~20K1.09×
10Louisiana~10K1.03×
11Oklahoma~9K0.99×
12South Carolina~10K0.93×
13North Dakota~1K0.93×
14Mississippi~6K0.89×
15Alaska~1K0.88×
16Vermont~1K0.87×
17South Dakota~2K0.86×
18Hawaii~3K0.85×
19Montana~2K0.84×
20Kansas~5K0.83×
21Rhode Island~2K0.83×
22North Carolina~20K0.81×
23Alabama~9K0.81×
24Arkansas~5K0.81×
25Virginia~20K0.80×
26Idaho~3K0.80×
27West Virginia~3K0.80×
28Maine~2K0.80×
29Washington, District of Columbia~2K0.80×
30Tennessee~10K0.78×
31Maryland~10K0.78×
32New Hampshire~2K0.78×
33Illinois~20K0.77×
34Oregon~7K0.76×
35Nebraska~3K0.76×
36California~60K0.75×
37Nevada~6K0.75×
38Indiana~10K0.74×
39Florida~40K0.72×
40Colorado~9K0.72×
41Kentucky~7K0.72×
42Connecticut~6K0.72×
43Utah~5K0.71×
44Iowa~5K0.70×
45Massachusetts~10K0.69×
46Missouri~9K0.68×
47Minnesota~7K0.66×
48Wisconsin~7K0.61×
49Ohio~10K0.59×
50Michigan~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Defensive driving, United States
0.53×1.00×6.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Defensive driving audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Defensive driving audience
#·InterestCategoryAffinity×
01Takamine GuitarsMusic & Radio113.90×
02Rich RollLiterature77.40×
03A Simple LifeMovies & TV75.11×
04Al NaharNews57.17×
05Driving SchoolCars & Mobility39.92×
06The Sims 4: Get to WorkGames39.22×
07Lesson Plan Diva-Teaching ResourcesTopic31.48×
08Clutter-Free ClassroomTopic26.33×
09Inspector GadgetMovies & TV20.61×
10Life simulation gameGames19.75×
11The Sims (video game)Games16.22×
12Firestone Complete Auto CareCars & Mobility13.05×
13Traffic codeCars & Mobility12.78×
14Teen dramaMovies & TV9.24×
15Automobile safetyCars & Mobility7.82×
16TrafficCars & Mobility6.32×
17DrivingCars & Mobility3.09×
18United Parcel ServiceBusiness & Career2.23×
19The UPS StoreShopping2.09×
20TransportCars & Mobility1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Defensive driving audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Defensive driving audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.33×
Career OrientationPOWER1.30×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Defensive driving audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
CreativityOPEN0.88×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Defensive driving have in United States?

Defensive driving has an estimated audience of 785,383 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of Defensive driving fans?

41.9% of Defensive driving fans are female, 58.1% are male, with an average age of 39.6 years.

03

Which brands do Defensive driving fans like most?

Defensive driving fans show strongest brand affinity for Takamine Guitars (113.9×), Firestone Complete Auto Care (13.05×), and Life simulation game (19.75×) over the country average.

04

Where do Defensive driving fans live in United States?

Defensive driving fans in United States are most concentrated in Texas (reach ~300K), New York (reach ~70K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Defensive driving fans also like?

Beyond Defensive driving itself, the audience over-indexes on Firestone Complete Auto Care (13.05×), Life simulation game (19.75×), Rich Roll (77.4×), and Teen drama (9.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Defensive driving audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Defensive driving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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