Rascasse Audience Intelligence

Takamine Guitars Target Market in United States

A data profile of the people who buy, follow and care about Takamine Guitars in United States — modelled from more than twelve digital signal sources. Takamine Guitars has an estimated audience of 273,877 people in United States.

#5255among Brand in United States#7405in Music & Radio

The average Takamine Guitars fan in United States is 49.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Defensive driving, American Musical Supply, Sennheiser, with strongest over-indexing on Defensive driving (113.9× the country average).

Demographically, the Takamine Guitars audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Takamine Guitars fan in United States is more male, around 49.4 years old, with strong Tradition tendencies and a notable affinity for Defensive driving.

Category: Music & Radio · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Takamine Guitars profile in United States.

Audience size
274K
in United States
Gender
16.3%♀
83.7% male
Age
49.4
average years
Country rank
#50628
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Takamine Guitars

16.3% are female, 83.7% are male, average age 49.4.

Fig. 02

Gender split

16.3%
Female
83.7%
Male
Demographic split for Takamine Guitars audience in United States
MetricValue
Female16.3%
Male83.7%
Average age49.4
Estimated audience size273,877
Fig. 03

Age distribution

Ø 49.4
average years
Age distribution of the Takamine Guitars audience in United States
Age bracketShare%
16-197%
20-298%
30-3912%
40-4921%
50+53%
Fig. 04

Worldwide distribution

52.1%

of the worldwide Takamine Guitars audience comes from United States.

Worldwide audience distribution share by country for Takamine Guitars
CountryShare
United States52.1%
Mexico9.2%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Takamine Guitars audience in United States is strongest.

Fig. 05

Top regions by affinity

Takamine Guitars customers by region in United States
#RegionReachAffinity×
01Hawaii~2K1.69×
02Tennessee~8K1.49×
03Oklahoma~4K1.45×
04Oregon~4K1.34×
05Arkansas~3K1.33×
06Kentucky~4K1.29×
07California~40K1.28×
08Texas~30K1.26×
09Colorado~5K1.26×
10Alabama~5K1.23×
11Arizona~7K1.22×
12Washington~7K1.21×
13Idaho~2K1.21×
14North Carolina~10K1.17×
15New Mexico~2K1.17×
16Nevada~3K1.15×
17Utah~3K1.15×
18West Virginia~1K1.07×
19Indiana~5K1.06×
20Mississippi~2K1.06×
21Kansas~2K1.06×
22South Carolina~4K1.05×
23Georgia~9K1.02×
24Nebraska~1K1.02×
25Illinois~9K1.00×
26Montana<1K1.00×
27Alaska<1K0.99×
28Delaware<1K0.93×
29North Dakota<1K0.92×
30Vermont<1K0.92×
31Virginia~6K0.91×
32Louisiana~3K0.91×
33South Dakota<1K0.90×
34Missouri~4K0.89×
35Maine<1K0.89×
36New Hampshire<1K0.87×
37Iowa~2K0.86×
38Rhode Island<1K0.84×
39Wisconsin~3K0.82×
40Connecticut~2K0.82×
41Florida~20K0.81×
42Minnesota~3K0.81×
43Maryland~4K0.76×
44Washington, District of Columbia<1K0.76×
45Ohio~6K0.75×
46New Jersey~5K0.74×
47Michigan~5K0.72×
48Pennsylvania~7K0.71×
49Massachusetts~4K0.70×
50New York~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Takamine Guitars, United States
0.65×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Takamine Guitars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Takamine Guitars audience
#·InterestCategoryAffinity×
01Defensive drivingCars & Mobility113.90×
02American Musical SupplyShopping46.95×
03KorgMusic & Radio35.85×
04SennheiserTechnology & Electronics33.13×
05Reverb.comShopping26.32×
06Roland CorporationMusic & Radio21.75×
07GarageBandMusic & Radio19.28×
08Taylor GuitarsMusic & Radio17.29×
09Eddie Van HalenMusic & Radio16.91×
10Online music storeMusic & Radio12.13×
11TurntablismMusic & Radio11.31×
12BandcampMusic & Radio9.95×
13Jimi HendrixMusic & Radio9.86×
14ImprovisationMusic & Radio8.01×
15Direct sellingFashion & Accessoires7.90×
16Graphic novelLiterature7.57×
17Affiliate marketingBusiness & Career5.58×
18Information securityBusiness & Career5.58×
19Film scoreMusic & Radio5.06×
20Folk musicMusic & Radio4.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Takamine Guitars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Takamine Guitars audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.21×
PatriotismCONSERVATISM1.65×
Need for SecurityCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Takamine Guitars audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
CreativityOPEN0.76×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Takamine Guitars's target market in United States?

Takamine Guitars's target market in United States covers an estimated 273,877 people, concentrated in California and Texas.

02

What is the gender split and age of Takamine Guitars customers?

16.3% of the Takamine Guitars audience are female, 83.7% are male, with an average age of 49.4 years.

03

Which brands do Takamine Guitars fans like most?

Takamine Guitars fans show strongest brand affinity for Defensive driving (113.9×), American Musical Supply (46.95×), and Sennheiser (33.13×) over the country average.

04

Where do Takamine Guitars fans live in United States?

Takamine Guitars fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Takamine Guitars fans also like?

Beyond Takamine Guitars itself, the audience over-indexes on American Musical Supply (46.95×), Sennheiser (33.13×), Reverb.com (26.32×), and Korg (35.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Takamine Guitars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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