Fitness & Health Audience in United States
Fitness & Health has an estimated audience of 529,747 people in United States. 53.7% are female, 46.3% are male, average age 35.8. Top brand affinities: Voltron: Legendary Defender, Home equity, South Asian cuisine, Jaws, Bank account.
Top brand affinities include Voltron: Legendary Defender, Home equity, South Asian cuisine, with strongest over-indexing on Voltron: Legendary Defender (24.8× the country average). Demographically, the Fitness & Health audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.
Category: Games · Type: Website / Newspaper / Magazine · Subtype: Video game
Demographics of Fitness & Health fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 35.8 |
| Estimated audience size | 529,747 |
Audience persona
The typical Fitness & Health fan in United States is balanced, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Voltron: Legendary Defender.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Voltron: Legendary Defender | 24.8× | Movies & TV |
| Home equity | 2.79× | Home & Garden |
| South Asian cuisine | 11.58× | Food & Beverages |
| Jaws | 6.35× | Movies & TV |
| Bank account | 2.86× | Business & Career |
| Gippy Grewal | 19.5× | Movies & TV |
| Jesse Plemons | 3.49× | Movies & TV |
| JDSU | 2.86× | Business & Career |
| Nebraska Cornhuskers football | 3.11× | Sports |
| Bunga bunga | 65.48× | Politics & Society |
| CAC 40 | 4× | Business & Career |
| Queens College, City University of New York | 4.7× | Business & Career |
| Suikoden IV | 20× | Games |
| Ichiro Suzuki | 6.47× | Sports |
| Charlamagne Tha God | 5.85× | Movies & TV |
| UK garage | 3.31× | Music & Radio |
| Janitor | 3.86× | Home & Garden |
| Julius Caesar (play) | 3.58× | |
| Grammarly | 2.4× | Business & Career |
| Kei Kamara | 20.84× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.26 |
| DIY Mentality | THRILL | 1.83 |
| Convenience Orientation | PREMIUM | 1.66 |
| Patriotism | CONSERVATISM | 1.61 |
| Early Adopter Mentality | POWER | 1.54 |
| Sustainability | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.0% |
| India | 26.1% |
| United Kingdom | 11.1% |
See Fitness & Health audiences in other countries
More Video game audiences in United States
- Breaking news (73,625,268)
- Rings of Saturn (41,917,477)
- Beetlejuice (41,569,291)
- Housekeeping (25,980,968)
- Crossword (17,651,059)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fitness & Health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.