Fitness & Health Audience in United States
Fitness & Health has an estimated audience of 529,747 people in United States. 53.7% are female, 46.3% are male, average age 35.8. Top brand affinities: Back to the Future, 7-Eleven, Feyenoord, Joe DiMaggio, J.Jill.
Top brand affinities include Back to the Future, 7-Eleven, Feyenoord, with strongest over-indexing on Back to the Future (24.8× the country average). Demographically, the Fitness & Health audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.
Category: Games · Type: Website / Newspaper / Magazine · Subtype: Video game
Demographics of Fitness & Health fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 35.8 |
| Estimated audience size | 529,747 |
Audience persona
The typical Fitness & Health fan in United States is balanced, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Back to the Future.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Back to the Future | 24.8× | Movies & TV |
| 7-Eleven | 8.83× | Shopping |
| Feyenoord | 65.48× | Sports |
| Joe DiMaggio | 41.04× | Sports |
| J.Jill | 20.84× | Shopping |
| Planet Fitness | 4.5× | Sports |
| Tinker Bell (film series) | 25.75× | Movies & TV |
| London Eye | 21.07× | Travel & Leisure |
| PSV Eindhoven | 34.8× | Sports |
| Fright Night | 33.72× | Movies & TV |
| Edinburgh Castle | 48.7× | Travel & Leisure |
| Soft Surroundings | 28.05× | Shopping |
| FC Bayern Munich | 6.11× | Sports |
| Tower Bridge | 41.67× | Travel & Leisure |
| British Museum | 9.61× | Arts & Culture |
| Deutsche Eishockey Liga | 29.34× | Sports |
| Livemusic | 3.91× | Music & Radio |
| Museum of Modern Art | 8.4× | Arts & Culture |
| Tanger Outlets | 15.2× | Fashion & Accessoires |
| Patagonia | 6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.26 |
| DIY Mentality | THRILL | 1.83 |
| Convenience Orientation | PREMIUM | 1.66 |
| Patriotism | CONSERVATISM | 1.61 |
| Early Adopter Mentality | POWER | 1.54 |
| Sustainability | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.0% |
| India | 26.1% |
| United Kingdom | 11.1% |
See Fitness & Health audiences in other countries
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- Crossword (17,651,059)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fitness & Health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.