Rascasse Audience Intelligence

Universal CityWalk Audience in United States

A data profile of the people who buy, follow and care about Universal CityWalk in United States — modelled from more than twelve digital signal sources. Universal CityWalk has an estimated audience of 815,541 people in United States.

#56among POI in United States#2538among POI in United States#2055in Travel & Leisure

The average Universal CityWalk fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Panda Express, Cold Stone Creamery, Forrest Gump, with strongest over-indexing on Panda Express (38.41× the country average).

Demographically, the Universal CityWalk audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Universal CityWalk fan in United States is more female, around 39.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Panda Express.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Universal CityWalk profile in United States.

Audience size
816K
in United States
Gender
56.1%♀
43.9% male
Age
39.5
average years
Country rank
#27131
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Universal CityWalk fans

56.1% are female, 43.9% are male, average age 39.5.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Universal CityWalk audience in United States
MetricValue
Female56.1%
Male43.9%
Average age39.5
Estimated audience size815,541
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Universal CityWalk audience in United States
Age bracketShare%
16-1913%
20-2922%
30-3927%
40-4923%
50+15%
Fig. 04

Worldwide distribution

59.1%

of the worldwide Universal CityWalk audience comes from United States.

Worldwide audience distribution share by country for Universal CityWalk
CountryShare
United States59.1%
United Arab Emirates9.5%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Universal CityWalk audience in United States is strongest.

Fig. 05

Top regions by affinity

Universal CityWalk fans by region: top regions in United States
#RegionReachAffinity×
01Florida~600K14.28×
02California~600K7.48×
03Georgia~30K1.11×
04Nevada~8K1.06×
05South Carolina~10K0.93×
06New Hampshire~3K0.91×
07Rhode Island~2K0.89×
08Maine~3K0.88×
09Hawaii~3K0.86×
10Alaska~1K0.84×
11Vermont~1K0.84×
12North Dakota~1K0.83×
13Delaware~2K0.82×
14Connecticut~7K0.81×
15South Dakota~2K0.81×
16Alabama~9K0.80×
17West Virginia~3K0.80×
18Montana~2K0.80×
19New Jersey~20K0.79×
20North Carolina~20K0.78×
21Massachusetts~10K0.78×
22Virginia~20K0.77×
23Louisiana~8K0.77×
24Mississippi~5K0.75×
25Washington, District of Columbia~2K0.75×
26Michigan~20K0.73×
27New York~30K0.72×
28Ohio~20K0.72×
29Arizona~10K0.72×
30Tennessee~10K0.72×
31Kentucky~7K0.72×
32Pennsylvania~20K0.71×
33Indiana~10K0.71×
34Idaho~3K0.71×
35Nebraska~3K0.70×
36Arkansas~5K0.69×
37New Mexico~3K0.69×
38Maryland~10K0.68×
39Iowa~4K0.66×
40Illinois~20K0.65×
41Wisconsin~8K0.64×
42Kansas~4K0.64×
43Oregon~6K0.63×
44Utah~5K0.63×
45Missouri~8K0.61×
46Oklahoma~5K0.60×
47Washington~9K0.57×
48Colorado~7K0.55×
49Minnesota~6K0.55×
50Texas~40K0.51×
Fig. 06

Affinity by region

Affinity by region — Universal CityWalk, United States
0.51×1.00×14.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Universal CityWalk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Universal CityWalk audience
#·InterestCategoryAffinity×
01Panda ExpressFood & Beverages38.41×
02CinnabonFood & Beverages38.04×
03Cold Stone CreameryFood & Beverages36.93×
04Forrest GumpMovies & TV31.20×
05Jude LawMovies & TV25.53×
06Soho House (club)Business & Career21.67×
07Kelly OsbourneMusic & Radio20.00×
08AMC TheatresMovies & TV16.56×
09Hard Rock CafeFood & Beverages16.34×
10Harvey KeitelMovies & TV14.60×
11Eddie RedmayneMovies & TV13.87×
12Tom FeltonMovies & TV13.59×
13Los Angeles KingsSports12.82×
14Eva GreenMovies & TV11.73×
15Knott's Berry FarmTravel & Leisure10.02×
16Taco BellFood & Beverages6.40×
17Staples (Canada)Business & Career4.07×
18WhataburgerFood & Beverages3.08×
19HollywoodTravel & Leisure2.38×
20Pizza HutFood & Beverages2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Universal CityWalk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Universal CityWalk audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.54×
Family OrientationCONSERVATISM1.53×
PatriotismCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Universal CityWalk audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
Pet OwnershipJOY0.83×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Universal CityWalk have in United States?

Universal CityWalk has an estimated audience of 815,541 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Universal CityWalk fans?

56.1% of Universal CityWalk fans are female, 43.9% are male, with an average age of 39.5 years.

03

Which brands do Universal CityWalk fans like most?

Universal CityWalk fans show strongest brand affinity for Panda Express (38.41×), Cold Stone Creamery (36.93×), and Forrest Gump (31.2×) over the country average.

04

Where do Universal CityWalk fans live in United States?

Universal CityWalk fans in United States are most concentrated in California (reach ~600K), Florida (reach ~600K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Universal CityWalk fans also like?

Beyond Universal CityWalk itself, the audience over-indexes on Cold Stone Creamery (36.93×), Forrest Gump (31.2×), Cinnabon (38.04×), and Kelly Osbourne (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Universal CityWalk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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