Universal CityWalk Audience in United States

Universal CityWalk logo

Universal CityWalk has an estimated audience of 815,541 people in United States. 56.1% are female, 43.9% are male, average age 39.5. Top regions: Florida, California, Texas. Top brand affinities: Figure painting (hobby), Sinister (band), Home construction, Justice, Cam Ward.

The average Universal CityWalk fan in United States is 39.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Figure painting (hobby), Sinister (band), Home construction, with strongest over-indexing on Figure painting (hobby) (18.88× the country average). Demographically, the Universal CityWalk audience skews more female with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Universal CityWalk fans

Demographic split for Universal CityWalk audience in United States
MetricValue
Female56.1%
Male43.9%
Average age39.5
Estimated audience size815,541

Audience persona

The typical Universal CityWalk fan in United States is more female, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Figure painting (hobby).

Top regions in United States

Top regions ranked by reach for Universal CityWalk in United States
RegionReachAffinity
Florida611,65612.73×
California611,6569.31×
Texas33,7580.48×
New York31,8050.7×
Georgia25,9621.03×
Pennsylvania18,4660.67×
North Carolina17,3040.71×
Illinois16,4860.61×
Ohio16,2660.65×
New Jersey15,9330.77×
Michigan14,6070.68×
Virginia14,0600.71×
Massachusetts12,4380.77×
Arizona12,2060.73×
Tennessee10,5250.64×
South Carolina10,3800.85×
Indiana9,8100.66×
Nevada9,4291.2×
Washington8,6990.53×
Maryland8,3260.59×
Alabama7,4990.66×
Louisiana6,8770.65×
Missouri6,6930.51×
Wisconsin6,1520.5×
Kentucky5,8960.58×
Connecticut5,8500.72×
Colorado5,8010.45×
Oregon5,0150.54×
Minnesota4,9990.43×
Mississippi3,4920.52×
Oklahoma3,3790.37×
Utah3,2080.44×
Arkansas3,1810.47×
Iowa2,9440.44×
Hawaii2,7680.79×
New Hampshire2,5860.8×
Kansas2,3930.37×
Maine2,3500.8×
West Virginia2,1530.57×
Rhode Island2,0030.77×
Nebraska1,7080.42×
New Mexico1,6990.42×
Idaho1,6850.41×
Delaware1,3520.6×
Washington, District of Columbia1,3140.54×
Vermont7710.54×
North Dakota6710.4×
Alaska6550.38×
Montana6350.28×
South Dakota6270.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Universal CityWalk audience
BrandAffinityCategory
Figure painting (hobby)18.88×Arts & Culture
Sinister (band)36.53×Music & Radio
Home construction2.5×Home & Garden
Justice3.7×Politics & Society
Cam Ward4.9×Sports
Elsword20×Games
Kendra Scott3.06×Fashion & Accessoires
Israel2.14×Travel & Leisure
Hatha Yoga Pradipika32.15×Literature
Nationality2×Politics & Society
Minnesota1.52×Travel & Leisure
Regional styles of Mexican music2.4×Music & Radio
Jeep Grand Cherokee (WJ)5.02×Cars & Mobility
Bank account1.78×Business & Career
Mothercare2.27×Kids & Family
Home staging3.28×Home & Garden
Keizer, Oregon13.83×Travel & Leisure
jordy nelson8.09×Sports
Stamp collecting2.37×Home & Garden
Nurse education1.57×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Universal CityWalk audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.81
Family OrientationCONSERVATISM1.72
Urban LifestyleOPEN1.58
ExtroversionTHRILL1.39
TravellingTHRILL1.31
IndulgenceJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Universal CityWalk
CountryShare
United States59.1%
United Arab Emirates9.5%
Japan6.3%

See Universal CityWalk audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Universal CityWalk have in United States?

Universal CityWalk has an estimated audience of 815,541 people in United States, concentrated in Florida and California.

What is the gender split and age of Universal CityWalk fans?

56.1% of Universal CityWalk fans are female, 43.9% are male, with an average age of 39.5 years.

Which brands do Universal CityWalk fans like most?

Universal CityWalk fans show strongest brand affinity for Figure painting (hobby) (18.88×), Sinister (band) (36.53×), and Home construction (2.5×) over the country average.

Where do Universal CityWalk fans live in United States?

Universal CityWalk fans in United States are most concentrated in Florida (reach 611,656), California (reach 611,656), and Texas (reach 33,758). These three regions account for the largest share of the active audience.

What other brands do Universal CityWalk fans also like?

Beyond Universal CityWalk itself, the audience over-indexes on Sinister (band) (36.53×), Home construction (2.5×), Justice (3.7×), and Cam Ward (4.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Universal CityWalk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.