Rascasse Audience Intelligence

Johnny Rockets Target Market in United States

A data profile of the people who buy, follow and care about Johnny Rockets in United States — modelled from more than twelve digital signal sources. Johnny Rockets has an estimated audience of 922,426 people in United States.

#93among Restaurants in United States#2560among Brand in United States#1390in Food & Beverages

The average Johnny Rockets fan in United States is 33.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Nevada, Florida.

Top brand affinities include Fuddruckers, Penn Station (restaurant), Panda Express, with strongest over-indexing on Fuddruckers (125.02× the country average).

Demographically, the Johnny Rockets audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Johnny Rockets fan in United States is balanced, around 33.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Fuddruckers.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Johnny Rockets profile in United States.

Audience size
922K
in United States
Gender
51.9%♀
48.1% male
Age
33.0
average years
Country rank
#24996
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Johnny Rockets

51.9% are female, 48.1% are male, average age 33.0.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Johnny Rockets audience in United States
MetricValue
Female51.9%
Male48.1%
Average age33.0
Estimated audience size922,426
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Johnny Rockets audience in United States
Age bracketShare%
16-1940%
20-2918%
30-3915%
40-4915%
50+12%
Fig. 04

Worldwide distribution

44.2%

of the worldwide Johnny Rockets audience comes from United States.

Worldwide audience distribution share by country for Johnny Rockets
CountryShare
United States44.2%
Chile15.4%
Brazil9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Johnny Rockets audience in United States is strongest.

Fig. 05

Top regions by affinity

Johnny Rockets customers by region in United States
#RegionReachAffinity×
01Nevada~100K11.09×
02Connecticut~30K2.70×
03Rhode Island~8K2.67×
04Utah~20K2.53×
05Arizona~50K2.43×
06New Jersey~40K1.89×
07Georgia~50K1.86×
08Washington, District of Columbia~5K1.83×
09Maryland~30K1.70×
10California~200K1.63×
11Florida~100K1.57×
12Hawaii~5K1.33×
13Washington~20K1.32×
14Tennessee~20K1.28×
15Maine~4K1.08×
16New York~50K0.96×
17Texas~70K0.82×
18Massachusetts~10K0.78×
19Wyoming~1K0.78×
20Virginia~10K0.65×
21New Mexico~3K0.63×
22Pennsylvania~20K0.62×
23Alaska~1K0.60×
24Minnesota~8K0.57×
25Alabama~7K0.57×
26North Dakota~1K0.57×
27South Dakota~1K0.56×
28New Hampshire~2K0.53×
29Montana~1K0.53×
30Michigan~10K0.52×
31Delaware~1K0.52×
32South Carolina~7K0.49×
33West Virginia~2K0.48×
34Idaho~2K0.47×
35Illinois~10K0.44×
36Colorado~6K0.43×
37Kentucky~5K0.43×
38Ohio~10K0.42×
39North Carolina~10K0.41×
40Mississippi~3K0.41×
41Nebraska~2K0.41×
42Indiana~7K0.40×
43Oregon~4K0.38×
44Arkansas~3K0.38×
45Kansas~3K0.38×
46Missouri~5K0.37×
47Louisiana~4K0.36×
48Oklahoma~4K0.36×
49Iowa~3K0.36×
50Wisconsin~5K0.35×
Fig. 06

Affinity by region

Affinity by region — Johnny Rockets, United States
0.35×1.00×11.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Johnny Rockets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Johnny Rockets audience
#·InterestCategoryAffinity×
01FuddruckersFood & Beverages125.02×
02FatburgerFood & Beverages88.21×
03Last.fmMusic & Radio76.99×
04SizzlerFood & Beverages72.62×
05The Old Spaghetti FactoryFood & Beverages58.19×
06Pizza InnFood & Beverages54.63×
07SbarroFood & Beverages51.79×
08Ledo PizzaFood & Beverages43.59×
09Famous Dave'sFood & Beverages40.65×
10Saltgrass Steak HouseFood & Beverages38.37×
11Skyline ChiliFood & Beverages36.65×
12Penn Station (restaurant)Food & Beverages35.69×
13BenihanaFood & Beverages32.01×
14Pollo CamperoFood & Beverages29.29×
15Anna FarisMovies & TV20.00×
16Golden CorralFood & Beverages18.96×
17Panda ExpressFood & Beverages16.51×
18Denny'sFood & Beverages14.77×
19Marco's PizzaFood & Beverages14.73×
20Culver'sFood & Beverages8.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Johnny Rockets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Johnny Rockets audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.63×
IndulgenceJOY1.53×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Johnny Rockets audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.92×
PatriotismCONSERVATISM0.92×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Johnny Rockets's target market in United States?

Johnny Rockets's target market in United States covers an estimated 922,426 people, concentrated in California and Nevada.

02

What is the gender split and age of Johnny Rockets customers?

51.9% of the Johnny Rockets audience are female, 48.1% are male, with an average age of 33.0 years.

03

Which brands do Johnny Rockets fans like most?

Johnny Rockets fans show strongest brand affinity for Fuddruckers (125.02×), Penn Station (restaurant) (35.69×), and Panda Express (16.51×) over the country average.

04

Where do Johnny Rockets fans live in United States?

Johnny Rockets fans in United States are most concentrated in California (reach ~200K), Nevada (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Johnny Rockets fans also like?

Beyond Johnny Rockets itself, the audience over-indexes on Penn Station (restaurant) (35.69×), Panda Express (16.51×), Sizzler (72.62×), and Fatburger (88.21×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Johnny Rockets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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