Johnny Rockets Audience in United States

Johnny Rockets logo

Johnny Rockets has an estimated audience of 928,155 people in United States. 51.9% are female, 48.1% are male, average age 33.0. Top regions: California, Florida, Nevada. Top brand affinities: Fuddruckers, Penn Station (restaurant), Panda Express, Sizzler, Fatburger.

The average Johnny Rockets fan in United States is 33.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Nevada. Top brand affinities include Fuddruckers, Penn Station (restaurant), Panda Express, with strongest over-indexing on Fuddruckers (125.02× the country average). Demographically, the Johnny Rockets audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Johnny Rockets fans

Demographic split for Johnny Rockets audience in United States
MetricValue
Female51.9%
Male48.1%
Average age33.0
Estimated audience size928,155

Audience persona

The typical Johnny Rockets fan in United States is balanced, around 33.0 years old, with strong Indulgence tendencies and a notable affinity for Fuddruckers.

Top regions in United States

Top regions ranked by reach for Johnny Rockets in United States
RegionReachAffinity
California192,3711.88×
Florida105,3411.68×
Nevada71,0917.92×
Texas68,5880.86×
New York58,3081.12×
Arizona45,7902.42×
New Jersey45,1511.91×
Georgia44,3261.55×
Maryland26,8161.68×
Washington25,1291.35×
Connecticut23,6832.54×
Pennsylvania21,9420.7×
Tennessee21,5141.16×
Utah20,3822.45×
Virginia17,6450.78×
Massachusetts15,6600.86×
Illinois15,3440.5×
Michigan14,8610.61×
Ohio14,2100.5×
North Carolina13,9400.5×
Rhode Island8,5052.88×
Alabama8,2960.64×
South Carolina7,8920.57×
Indiana7,6280.45×
Colorado7,5040.51×
Minnesota7,2610.55×
Hawaii6,2731.57×
Washington, District of Columbia6,0402.16×
Missouri5,5940.37×
Kentucky5,2890.45×
Wisconsin4,9570.35×
Oregon4,2370.4×
Louisiana3,7730.32×
Maine3,4531.04×
New Mexico3,1640.68×
Oklahoma3,1040.3×
Mississippi2,3010.3×
Kansas2,2130.3×
Arkansas2,1260.28×
Iowa1,9840.26×
Idaho1,8950.41×
New Hampshire1,8320.5×
West Virginia1,5180.35×
Nebraska1,1320.24×
Delaware1,0340.4×
Montana8300.32×
Vermont7470.46×
North Dakota5270.28×
South Dakota4840.23×
Alaska4480.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Johnny Rockets audience
BrandAffinityCategory
Fuddruckers125.02×Food & Beverages
Penn Station (restaurant)35.69×Food & Beverages
Panda Express16.51×Food & Beverages
Sizzler72.62×Food & Beverages
Fatburger88.21×Food & Beverages
RaceTrac30.54×Cars & Mobility
Saltgrass Steak House38.37×Food & Beverages
Benihana32.01×Food & Beverages
The Old Spaghetti Factory58.19×Food & Beverages
Pollo Campero29.29×Food & Beverages
Golden Corral18.96×Food & Beverages
Last.fm76.99×Music & Radio
Pizza Inn54.63×Food & Beverages
Skyline Chili36.65×Food & Beverages
Sbarro51.79×Food & Beverages
Little Caesars7.54×Food & Beverages
Ledo Pizza43.59×Food & Beverages
Peter Piper Pizza29.48×Food & Beverages
Pizza cutter95.01×Food & Beverages
Sheetz11.13×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Johnny Rockets audience
TraitClusterScore
IndulgenceJOY2.2
Convenience OrientationPREMIUM1.87
Urban LifestyleOPEN1.81
SustainabilityBALANCE1.77
Luxury OrientationPREMIUM1.59
DIY MentalityTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Johnny Rockets
CountryShare
United States44.6%
Chile15.5%
Brazil10.0%

See Johnny Rockets audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Johnny Rockets have in United States?

Johnny Rockets has an estimated audience of 928,155 people in United States, concentrated in California and Florida.

What is the gender split and age of Johnny Rockets fans?

51.9% of Johnny Rockets fans are female, 48.1% are male, with an average age of 33.0 years.

Which brands do Johnny Rockets fans like most?

Johnny Rockets fans show strongest brand affinity for Fuddruckers (125.02×), Penn Station (restaurant) (35.69×), and Panda Express (16.51×) over the country average.

Where do Johnny Rockets fans live in United States?

Johnny Rockets fans in United States are most concentrated in California (reach 192,371), Florida (reach 105,341), and Nevada (reach 71,091). These three regions account for the largest share of the active audience.

What other brands do Johnny Rockets fans also like?

Beyond Johnny Rockets itself, the audience over-indexes on Penn Station (restaurant) (35.69×), Panda Express (16.51×), Sizzler (72.62×), and Fatburger (88.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Johnny Rockets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.