Icing (food) Audience in Germany
Icing (food) has an estimated audience of 982,540 people in Germany. 82.6% are female, 17.4% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Mikaela Shiffrin, Cupcake, Satire, German television comedy.
The average Icing (food) fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Mikaela Shiffrin, Cupcake, with strongest over-indexing on Western Union (12.66× the country average). Demographically, the Icing (food) audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Icing (food) fans
| Metric | Value |
|---|---|
| Female | 82.6% |
| Male | 17.4% |
| Average age | 40.5 |
| Estimated audience size | 982,540 |
Audience persona
The typical Icing (food) fan in Germany is more female, around 40.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 246,905 | 1.15× |
| Bayern | 202,516 | 1.28× |
| Baden-Württemberg | 155,923 | 1.16× |
| Niedersachsen | 94,540 | 0.99× |
| Hessen | 89,896 | 1.2× |
| Berlin | 58,551 | 1.33× |
| Rheinland-Pfalz | 52,870 | 1.07× |
| Sachsen | 48,602 | 1.01× |
| Schleswig-Holstein | 30,309 | 0.86× |
| Brandenburg | 27,262 | 0.89× |
| Hamburg | 20,666 | 0.93× |
| Thüringen | 19,732 | 0.79× |
| Sachsen-Anhalt | 19,609 | 0.77× |
| Mecklenburg-Vorpommern | 12,935 | 0.69× |
| Saarland | 9,352 | 0.78× |
| Bremen | 9,177 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 12.66× | Business & Career |
| Mikaela Shiffrin | 16.12× | Sports |
| Cupcake | 8.33× | Food & Beverages |
| Satire | 7.35× | Literature |
| German television comedy | 8.12× | Movies & TV |
| Real property | 6.15× | Home & Garden |
| Do it yourself (DIY) | 2.64× | Home & Garden |
| Wetter.com | 2.81× | Home & Garden |
| Ryanair | 2.95× | Travel & Leisure |
| Image scanner | 12.58× | Technology & Electronics |
| Allgäu | 6.49× | Travel & Leisure |
| Local food | 3.53× | Food & Beverages |
| Margarine | 29.7× | Food & Beverages |
| Pastry | 4.24× | Food & Beverages |
| Tagesschau | 2× | Movies & TV |
| Matthias Reim | 5.87× | Music & Radio |
| Pets | 1.78× | Pets & Animals |
| Netto Marken-Discount | 2.17× | Shopping |
| Muffin | 7.24× | Food & Beverages |
| BAUR | 3.98× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.68 |
| Design Affinity | PREMIUM | 1.57 |
| Pet Ownership | JOY | 1.55 |
| DIY Mentality | THRILL | 1.5 |
| Creativity | OPEN | 1.33 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| United Kingdom | 8.7% |
| Brazil | 5.8% |
See Icing (food) audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Icing (food) have in Germany?
Icing (food) has an estimated audience of 982,540 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Icing (food) fans?
82.6% of Icing (food) fans are female, 17.4% are male, with an average age of 40.5 years.
Which brands do Icing (food) fans like most?
Icing (food) fans show strongest brand affinity for Western Union (12.66×), Mikaela Shiffrin (16.12×), and Cupcake (8.33×) over the country average.
Where do Icing (food) fans live in Germany?
Icing (food) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 246,905), Bayern (reach 202,516), and Baden-Württemberg (reach 155,923). These three regions account for the largest share of the active audience.
What other brands do Icing (food) fans also like?
Beyond Icing (food) itself, the audience over-indexes on Mikaela Shiffrin (16.12×), Cupcake (8.33×), Satire (7.35×), and German television comedy (8.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Icing (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.