Rascasse Audience Intelligence

Icing (food) Audience in Germany

A data profile of the people who buy, follow and care about Icing (food) in Germany — modelled from more than twelve digital signal sources. Icing (food) has an estimated audience of 982,540 people in Germany.

#3197among Topic in Germany#325in Food & Beverages

The average Icing (food) fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cupcake, Chocolate brownie, Mikaela Shiffrin, with strongest over-indexing on Cupcake (10.66× the country average).

Demographically, the Icing (food) audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Icing (food) fan in Germany is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Cupcake.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Icing (food) profile in Germany.

Audience size
983K
in Germany
Gender
82.6%♀
17.4% male
Age
40.5
average years
Country rank
#6647
Topic in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Icing (food) fans

82.6% are female, 17.4% are male, average age 40.5.

Fig. 02

Gender split

82.6%
Female
17.4%
Male
Demographic split for Icing (food) audience in Germany
MetricValue
Female82.6%
Male17.4%
Average age40.5
Estimated audience size982,540
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Icing (food) audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Icing (food) audience comes from Germany.

Worldwide audience distribution share by country for Icing (food)
CountryShare
United States24.7%
United Kingdom8.7%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Icing (food) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Icing (food) fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.14×
02Nordrhein-Westfalen~200K1.06×
03Niedersachsen~100K1.05×
04Rheinland-Pfalz~50K1.02×
05Baden-Württemberg~100K1.01×
06Sachsen~50K1.01×
07Thüringen~30K1.01×
08Berlin~40K1.00×
09Bremen~8K1.00×
10Hessen~70K0.99×
11Schleswig-Holstein~40K0.99×
12Brandenburg~30K0.98×
13Mecklenburg-Vorpommern~20K0.98×
14Saarland~10K0.98×
15Sachsen-Anhalt~20K0.96×
16Hamburg~20K0.96×
Fig. 06

Affinity by region

Affinity by region — Icing (food), Germany
0.96×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Icing (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Icing (food) audience
#·InterestCategoryAffinity×
01MargarineFood & Beverages51.42×
02Mikaela ShiffrinSports16.97×
03Chocolate brownieFood & Beverages12.39×
04CupcakeFood & Beverages10.66×
05MuffinFood & Beverages8.14×
06Smoked meatFood & Beverages7.37×
07ConfectioneryFood & Beverages5.33×
08PastryFood & Beverages5.21×
09BakeryFood & Beverages4.21×
10KitchenwareHome & Garden3.52×
11Roland KaiserMusic & Radio3.47×
12KitchenHome & Garden3.43×
13Local foodFood & Beverages3.27×
14Wetter.comHome & Garden3.23×
15EtsyFashion & Accessoires3.20×
16Do it yourself (DIY)Home & Garden2.43×
17Müller (company)Food & Beverages2.26×
18Netto Marken-DiscountShopping2.11×
19REWEShopping1.88×
20TagesschauMovies & TV1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Icing (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Icing (food) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.75×
IndulgenceJOY1.67×
Design AffinityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Icing (food) audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.80×
PatriotismCONSERVATISM0.85×
Early Adopter MentalityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Icing (food) have in Germany?

Icing (food) has an estimated audience of 982,540 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Icing (food) fans?

82.6% of Icing (food) fans are female, 17.4% are male, with an average age of 40.5 years.

03

Which brands do Icing (food) fans like most?

Icing (food) fans show strongest brand affinity for Cupcake (10.66×), Chocolate brownie (12.39×), and Mikaela Shiffrin (16.97×) over the country average.

04

Where do Icing (food) fans live in Germany?

Icing (food) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Icing (food) fans also like?

Beyond Icing (food) itself, the audience over-indexes on Chocolate brownie (12.39×), Mikaela Shiffrin (16.97×), Margarine (51.42×), and Confectionery (5.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Icing (food) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Icing (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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