Rascasse Audience Intelligence

Icing (food) Audience in United States

A data profile of the people who buy, follow and care about Icing (food) in United States — modelled from more than twelve digital signal sources. Icing (food) has an estimated audience of 8,940,335 people in United States.

#2522among Topic in United States#302in Food & Beverages

The average Icing (food) fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Pastry, Cupcake, with strongest over-indexing on Google Maps (4.79× the country average).

Demographically, the Icing (food) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as DIY Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Icing (food) fan in United States is more female, around 37.9 years old, with strong DIY Mentality tendencies and a notable affinity for Google Maps.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Icing (food) profile in United States.

Audience size
8.9M
in United States
Gender
82.9%♀
17.1% male
Age
37.9
average years
Country rank
#3999
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Icing (food) fans

82.9% are female, 17.1% are male, average age 37.9.

Fig. 02

Gender split

82.9%
Female
17.1%
Male
Demographic split for Icing (food) audience in United States
MetricValue
Female82.9%
Male17.1%
Average age37.9
Estimated audience size8,940,335
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Icing (food) audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Icing (food) audience comes from United States.

Worldwide audience distribution share by country for Icing (food)
CountryShare
United States24.7%
United Kingdom8.7%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Icing (food) audience in United States is strongest.

Fig. 05

Top regions by affinity

Icing (food) fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~30K1.53×
02Hawaii~50K1.42×
03Alaska~30K1.42×
04Kansas~100K1.39×
05West Virginia~60K1.37×
06Louisiana~100K1.30×
07Utah~100K1.29×
08Indiana~200K1.28×
09Missouri~200K1.21×
10Connecticut~100K1.20×
11Nebraska~50K1.20×
12Delaware~30K1.17×
13New Mexico~50K1.08×
14Maryland~200K1.06×
15Oklahoma~100K1.06×
16South Carolina~100K1.03×
17Ohio~300K1.02×
18Oregon~100K1.01×
19Arkansas~70K1.01×
20Maine~30K1.01×
21Georgia~300K1.00×
22New Jersey~200K1.00×
23Iowa~70K1.00×
24Kentucky~100K0.99×
25Pennsylvania~300K0.98×
26North Carolina~300K0.98×
27Tennessee~200K0.98×
28North Dakota~20K0.98×
29Michigan~200K0.97×
30Montana~20K0.96×
31Texas~700K0.95×
32Virginia~200K0.95×
33Illinois~300K0.91×
34Alabama~100K0.89×
35Washington~200K0.88×
36Mississippi~60K0.87×
37New Hampshire~30K0.87×
38Wisconsin~100K0.86×
39Vermont~10K0.85×
40California~800K0.84×
41Florida~500K0.83×
42Colorado~100K0.82×
43Rhode Island~20K0.79×
44Washington, District of Columbia~20K0.79×
45Arizona~100K0.78×
46Nevada~70K0.77×
47New York~400K0.76×
48Idaho~30K0.75×
49Massachusetts~100K0.72×
50Minnesota~90K0.68×
Fig. 06

Affinity by region

Affinity by region — Icing (food), United States
0.68×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Icing (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Icing (food) audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media4.79×
02CupcakeFood & Beverages4.38×
03PastryFood & Beverages4.19×
04Chocolate brownieFood & Beverages3.89×
05Nothing Bundt CakesFood & Beverages3.86×
06Non-alcoholic beverageFood & Beverages2.78×
07BakeryFood & Beverages2.60×
08CandyFood & Beverages2.13×
09ConfectioneryFood & Beverages1.98×
10Do it yourself (DIY)Home & Garden1.95×
11MilkFood & Beverages1.87×
12Real propertyHome & Garden1.87×
13Five BelowShopping1.86×
14Local foodFood & Beverages1.80×
15BreakfastFood & Beverages1.77×
16Subscription business modelShopping1.77×
17GeneticsKids & Family1.69×
18IKEAHome & Garden1.54×
19Texas RoadhouseFood & Beverages1.52×
20SephoraShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Icing (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Icing (food) audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.52×
Community OrientationOPEN1.47×
IndulgenceJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Icing (food) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.87×
Risk AppetiteTHRILL0.91×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Icing (food) have in United States?

Icing (food) has an estimated audience of 8,940,335 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Icing (food) fans?

82.9% of Icing (food) fans are female, 17.1% are male, with an average age of 37.9 years.

03

Which brands do Icing (food) fans like most?

Icing (food) fans show strongest brand affinity for Google Maps (4.79×), Pastry (4.19×), and Cupcake (4.38×) over the country average.

04

Where do Icing (food) fans live in United States?

Icing (food) fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Icing (food) fans also like?

Beyond Icing (food) itself, the audience over-indexes on Pastry (4.19×), Cupcake (4.38×), Do it yourself (DIY) (1.95×), and Nothing Bundt Cakes (3.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Icing (food) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Icing (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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