Icing (food) Audience in United States

Icing (food) logo

Icing (food) has an estimated audience of 8,940,335 people in United States. 82.9% are female, 17.1% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Grinch, Bank account, Vocal harmony, Goop.

The average Icing (food) fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Grinch, Bank account, with strongest over-indexing on Historic site (4.79× the country average). Demographically, the Icing (food) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as DIY Mentality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Icing (food) fans

Demographic split for Icing (food) audience in United States
MetricValue
Female82.9%
Male17.1%
Average age37.9
Estimated audience size8,940,335

Audience persona

The typical Icing (food) fan in United States is more female, around 37.9 years old, with strong DIY Mentality tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Icing (food) in United States
RegionReachAffinity
California880,7490.9×
Texas752,2850.98×
Florida518,6550.86×
New York385,5650.77×
Illinois287,9740.97×
Pennsylvania282,8390.94×
Ohio276,3551×
Georgia272,8880.99×
North Carolina250,3230.93×
Michigan244,6711.05×
New Jersey233,0441.02×
Indiana212,0661.3×
Virginia201,5530.93×
Tennessee176,7770.99×
Missouri172,7881.2×
Maryland167,2951.09×
Washington162,3350.91×
Louisiana143,0941.24×
Arizona140,3610.77×
South Carolina135,5441.01×
Massachusetts130,6010.74×
Colorado124,2930.88×
Connecticut115,5241.29×
Wisconsin115,4740.86×
Kentucky107,4760.96×
Oregon106,3841.04×
Utah105,7481.32×
Alabama104,4920.84×
Oklahoma101,2511.02×
Kansas100,7151.43×
Minnesota81,4960.64×
Iowa74,9241.02×
Arkansas74,4451.01×
Nevada65,7920.76×
West Virginia65,0561.56×
Nebraska58,2201.3×
Hawaii57,9951.51×
Mississippi54,3860.74×
New Mexico51,4801.15×
South Dakota33,8311.64×
Maine32,4221.01×
New Hampshire31,7090.9×
Idaho28,3460.63×
Delaware28,0731.14×
Alaska26,7461.4×
Montana22,5180.91×
Washington, District of Columbia19,6810.73×
Rhode Island17,8610.63×
North Dakota16,0870.88×
Vermont10,9350.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Icing (food) audience
BrandAffinityCategory
Historic site4.79×Arts & Culture
Grinch4.35×Movies & TV
Bank account2.59×Business & Career
Vocal harmony4.23×Music & Radio
Goop4.79×Internet & Social Media
Nationality1.65×Politics & Society
Natural rubber1.56×Cars & Mobility
Google Home4.79×Technology & Electronics
Wok4.79×Food & Beverages
Israel1.51×Travel & Leisure
Governor of Michigan4.79×Politics & Society
JDSU1.98×Business & Career
Fairy godmother4.79×Literature
Hibachi4.79×Food & Beverages
Mathcore4.79×Music & Radio
Staycation1.94×Home & Garden
Mothercare1.83×Kids & Family
Grace Slick4.79×Music & Radio
Home staging2.86×Home & Garden
La Jolla4.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Icing (food) audience
TraitClusterScore
DIY MentalityTHRILL1.46
Healthy LifestyleBALANCE1.36
CreativityOPEN1.36
Design AffinityPREMIUM1.36
Price SensitivityPREMIUM1.29
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Icing (food)
CountryShare
United States24.7%
United Kingdom8.7%
Brazil5.8%

See Icing (food) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Icing (food) have in United States?

Icing (food) has an estimated audience of 8,940,335 people in United States, concentrated in California and Texas.

What is the gender split and age of Icing (food) fans?

82.9% of Icing (food) fans are female, 17.1% are male, with an average age of 37.9 years.

Which brands do Icing (food) fans like most?

Icing (food) fans show strongest brand affinity for Historic site (4.79×), Grinch (4.35×), and Bank account (2.59×) over the country average.

Where do Icing (food) fans live in United States?

Icing (food) fans in United States are most concentrated in California (reach 880,749), Texas (reach 752,285), and Florida (reach 518,655). These three regions account for the largest share of the active audience.

What other brands do Icing (food) fans also like?

Beyond Icing (food) itself, the audience over-indexes on Grinch (4.35×), Bank account (2.59×), Vocal harmony (4.23×), and Goop (4.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Icing (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.