Icing (food) Audience in United States

Icing (food) has an estimated audience of 8,940,335 people in United States. 82.9% are female, 17.1% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Beetlejuice, CarGurus.

The average Icing (food) fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4.79× the country average). Demographically, the Icing (food) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as DIY Mentality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Icing (food) fans

Demographic split for Icing (food) audience in United States
MetricValue
Female82.9%
Male17.1%
Average age37.9
Estimated audience size8,940,335

Audience persona

The typical Icing (food) fan in United States is more female, around 37.9 years old, with strong DIY Mentality tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Icing (food) in United States
RegionReachAffinity
California880,7490.9×
Texas752,2850.98×
Florida518,6550.86×
New York385,5650.77×
Illinois287,9740.97×
Pennsylvania282,8390.94×
Ohio276,3551×
Georgia272,8880.99×
North Carolina250,3230.93×
Michigan244,6711.05×
New Jersey233,0441.02×
Indiana212,0661.3×
Virginia201,5530.93×
Tennessee176,7770.99×
Missouri172,7881.2×
Maryland167,2951.09×
Washington162,3350.91×
Louisiana143,0941.24×
Arizona140,3610.77×
South Carolina135,5441.01×
Massachusetts130,6010.74×
Colorado124,2930.88×
Connecticut115,5241.29×
Wisconsin115,4740.86×
Kentucky107,4760.96×
Oregon106,3841.04×
Utah105,7481.32×
Alabama104,4920.84×
Oklahoma101,2511.02×
Kansas100,7151.43×
Minnesota81,4960.64×
Iowa74,9241.02×
Arkansas74,4451.01×
Nevada65,7920.76×
West Virginia65,0561.56×
Nebraska58,2201.3×
Hawaii57,9951.51×
Mississippi54,3860.74×
New Mexico51,4801.15×
South Dakota33,8311.64×
Maine32,4221.01×
New Hampshire31,7090.9×
Idaho28,3460.63×
Delaware28,0731.14×
Alaska26,7461.4×
Montana22,5180.91×
Washington, District of Columbia19,6810.73×
Rhode Island17,8610.63×
North Dakota16,0870.88×
Vermont10,9350.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Icing (food) audience
BrandAffinityCategory
Google Maps4.79×Internet & Social Media
Capital One4.79×Business & Career
Indeed.com4.79×Business & Career
Beetlejuice4.79×Movies & TV
CarGurus4.79×Cars & Mobility
Google News4.79×News
Enterprise Rent-A-Car4.79×Cars & Mobility
Diane Keaton4.79×Movies & TV
AccuWeather4.79×Home & Garden
Do it yourself (DIY)2.49×Home & Garden
Circle K4.79×Shopping
DeviantArt4.79×Internet & Social Media
MSN2.64×News
Bruce Willis4.79×Movies & TV
Nothing Bundt Cakes4.9×Food & Beverages
Aaron Rodgers4.04×Sports
Apple Store4.79×Shopping
Cupcake3.74×Food & Beverages
Khan Academy4.79×Business & Career
Hobby Lobby2.22×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Icing (food) audience
TraitClusterScore
DIY MentalityTHRILL1.46
Healthy LifestyleBALANCE1.36
CreativityOPEN1.36
Design AffinityPREMIUM1.36
Price SensitivityPREMIUM1.29
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Icing (food)
CountryShare
United States24.7%
United Kingdom8.7%
Brazil5.8%

See Icing (food) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Icing (food) have in United States?

Icing (food) has an estimated audience of 8,940,335 people in United States, concentrated in California and Texas.

What is the gender split and age of Icing (food) fans?

82.9% of Icing (food) fans are female, 17.1% are male, with an average age of 37.9 years.

Which brands do Icing (food) fans like most?

Icing (food) fans show strongest brand affinity for Google Maps (4.79×), Capital One (4.79×), and Indeed.com (4.79×) over the country average.

Where do Icing (food) fans live in United States?

Icing (food) fans in United States are most concentrated in California (reach 880,749), Texas (reach 752,285), and Florida (reach 518,655). These three regions account for the largest share of the active audience.

What other brands do Icing (food) fans also like?

Beyond Icing (food) itself, the audience over-indexes on Capital One (4.79×), Indeed.com (4.79×), Beetlejuice (4.79×), and CarGurus (4.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Icing (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.