A data profile of the people who buy, follow and care about Icing (food) in United Kingdom — modelled from more than twelve digital signal sources. Icing (food) has an estimated audience of 3,144,561 people in United Kingdom.
The average Icing (food) fan in United Kingdom is 40.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Cupcake, Confectionery, Hobby, with strongest over-indexing on Cupcake (4.1× the country average).
Demographically, the Icing (food) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Icing (food) fan in United Kingdom is more female, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Cupcake.
The key figures that characterise the Icing (food) profile in United Kingdom.
85.0% are female, 15.0% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 85.0% |
| Male | 15.0% |
| Average age | 40.3 |
| Estimated audience size | 3,144,561 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Icing (food) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.7% |
| United Kingdom | 8.7% |
| Brazil | 5.8% |
Where the Icing (food) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.42× | |
| 02 | Yorkshire and the Humber | ~300K | 1.28× | |
| 03 | Wales | ~200K | 1.18× | |
| 04 | North East | ~100K | 1.05× | |
| 05 | South East | ~400K | 0.98× | |
| 06 | Scotland | ~300K | 0.97× | |
| 07 | East Midlands | ~200K | 0.95× | |
| 08 | Northern Ireland | ~90K | 0.94× | |
| 09 | South West | ~200K | 0.93× | |
| 10 | England | ~2.5M | 0.91× | |
| 11 | East of England | ~300K | 0.89× | |
| 12 | North West | ~200K | 0.64× |
The strongest cross-interests of the Icing (food) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 5.25× | ||
| 02 | Cupcake | Food & Beverages | 4.10× | ||
| 03 | Chocolate brownie | Food & Beverages | 3.81× | ||
| 04 | Confectionery | Food & Beverages | 3.37× | ||
| 05 | Pastry | Food & Beverages | 3.04× | ||
| 06 | Hot tub | Home & Garden | 2.91× | ||
| 07 | Bakery | Food & Beverages | 2.82× | ||
| 08 | Mother's Day | Kids & Family | 2.57× | ||
| 09 | Refrigerator | Home & Garden | 2.40× | ||
| 10 | Volunteering | Politics & Society | 2.27× | ||
| 11 | Wikipedia | Internet & Social Media | 2.27× | ||
| 12 | Hobby | Home & Garden | 2.23× | ||
| 13 | Local food | Food & Beverages | 2.13× | ||
| 14 | Kitchen | Home & Garden | 1.84× | ||
| 15 | Aldi | Shopping | 1.83× | ||
| 16 | Distilled beverage | Food & Beverages | 1.79× | ||
| 17 | Weddings | Kids & Family | 1.76× | ||
| 18 | Primark | Shopping | 1.76× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.72× | ||
| 20 | Politics | Politics & Society | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.50× | |
| DIY Mentality | THRILL | 1.44× | |
| Extroversion | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Luxury Orientation | PREMIUM | 0.96× |
Icing (food) has an estimated audience of 3,144,561 people in United Kingdom, concentrated in England and South East.
85.0% of Icing (food) fans are female, 15.0% are male, with an average age of 40.3 years.
Icing (food) fans show strongest brand affinity for Cupcake (4.1×), Confectionery (3.37×), and Hobby (2.23×) over the country average.
Icing (food) fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Icing (food) itself, the audience over-indexes on Confectionery (3.37×), Hobby (2.23×), Kitchen (1.84×), and Pastry (3.04×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Icing (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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