Crêpe Audience in Germany
A data profile of the people who buy, follow and care about Crêpe in Germany — modelled from more than twelve digital signal sources. Crêpe has an estimated audience of 599,864 people in Germany.
The average Crêpe fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include REWE, Bofrost, Obi (store), with strongest over-indexing on REWE (2.01× the country average).
Demographically, the Crêpe audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Crêpe fan in Germany is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for REWE.
At a glance
The key figures that characterise the Crêpe profile in Germany.
Search interest · 12-month trend
Demographics of Crêpe fans
67.3% are female, 32.7% are male, average age 40.2.
Gender split
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 40.2 |
| Estimated audience size | 599,864 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Crêpe audience comes from Germany.
| Country | Share |
|---|---|
| United States | 12.4% |
| Japan | 9.6% |
| France | 6.9% |
Geography
Where the Crêpe audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.28× | |
| 02 | Saarland | ~9K | 1.26× | |
| 03 | Hamburg | ~20K | 1.23× | |
| 04 | Schleswig-Holstein | ~30K | 1.19× | |
| 05 | Rheinland-Pfalz | ~30K | 1.06× | |
| 06 | Hessen | ~50K | 1.05× | |
| 07 | Bayern | ~100K | 1.01× | |
| 08 | Baden-Württemberg | ~80K | 1.01× | |
| 09 | Nordrhein-Westfalen | ~100K | 0.98× | |
| 10 | Bremen | ~5K | 0.98× | |
| 11 | Niedersachsen | ~50K | 0.90× | |
| 12 | Mecklenburg-Vorpommern | ~10K | 0.88× | |
| 13 | Thüringen | ~10K | 0.86× | |
| 14 | Sachsen | ~20K | 0.82× | |
| 15 | Brandenburg | ~20K | 0.82× | |
| 16 | Sachsen-Anhalt | ~10K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Crêpe audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frozen dessert | Food & Beverages | 9.41× | ||
| 02 | Bofrost | Food & Beverages | 5.53× | ||
| 03 | Sunday Natural | Health | 2.60× | ||
| 04 | Cake | Food & Beverages | 2.34× | ||
| 05 | Desserts | Food & Beverages | 2.21× | ||
| 06 | Tchibo | Shopping | 2.21× | ||
| 07 | TK Maxx | Shopping | 2.04× | ||
| 08 | REWE | Shopping | 2.01× | ||
| 09 | Rossmann | Shopping | 1.93× | ||
| 10 | Müller (company) | Food & Beverages | 1.81× | ||
| 11 | Deichmann | Shopping | 1.79× | ||
| 12 | Kaufland | Shopping | 1.75× | ||
| 13 | More Nutrition | Health | 1.75× | ||
| 14 | Edeka | Shopping | 1.73× | ||
| 15 | Obi (store) | Shopping | 1.72× | ||
| 16 | Aldi | Shopping | 1.72× | ||
| 17 | Airbnb | Travel & Leisure | 1.72× | ||
| 18 | IKEA | Home & Garden | 1.69× | ||
| 19 | Internet & Social Media | 1.66× | |||
| 20 | Garden | Home & Garden | 1.63× |
Personality of the Crêpe audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.00× | |
| Healthy Lifestyle | BALANCE | 1.62× | |
| Tradition | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Patriotism | CONSERVATISM | 0.94× | |
| Need for Security | CONSERVATISM | 1.01× |
Frequently asked questions
How many fans does Crêpe have in Germany?
Crêpe has an estimated audience of 599,864 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crêpe fans?
67.3% of Crêpe fans are female, 32.7% are male, with an average age of 40.2 years.
Which brands do Crêpe fans like most?
Crêpe fans show strongest brand affinity for REWE (2.01×), Bofrost (5.53×), and Obi (store) (1.72×) over the country average.
Where do Crêpe fans live in Germany?
Crêpe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Crêpe fans also like?
Beyond Crêpe itself, the audience over-indexes on Bofrost (5.53×), Obi (store) (1.72×), Sunday Natural (2.6×), and TK Maxx (2.04×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Crêpe audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crêpe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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