Crêpe Audience in Germany
Crêpe has an estimated audience of 599,864 people in Germany. 67.3% are female, 32.7% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bofrost, REWE, Gala, Obi (store), IKEA.
The average Crêpe fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bofrost, REWE, Gala, with strongest over-indexing on Bofrost (5.53× the country average). Demographically, the Crêpe audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Crêpe fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 40.2 |
| Estimated audience size | 599,864 |
Audience persona
The typical Crêpe fan in Germany is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Bofrost.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 136,506 | 1.04× |
| Bayern | 89,243 | 0.93× |
| Baden-Württemberg | 87,394 | 1.07× |
| Niedersachsen | 52,218 | 0.9× |
| Hessen | 46,379 | 1.01× |
| Rheinland-Pfalz | 37,390 | 1.24× |
| Berlin | 28,173 | 1.05× |
| Sachsen | 22,932 | 0.78× |
| Schleswig-Holstein | 21,161 | 0.98× |
| Brandenburg | 16,436 | 0.88× |
| Hamburg | 14,389 | 1.06× |
| Thüringen | 13,650 | 0.89× |
| Sachsen-Anhalt | 12,568 | 0.81× |
| Saarland | 11,892 | 1.61× |
| Mecklenburg-Vorpommern | 9,691 | 0.85× |
| Bremen | 4,579 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bofrost | 5.53× | Food & Beverages |
| REWE | 2.01× | Shopping |
| Gala | 2.11× | News |
| Obi (store) | 1.72× | Shopping |
| IKEA | 1.69× | Home & Garden |
| TK Maxx | 2.04× | Shopping |
| Edeka | 1.73× | Shopping |
| Aldi | 1.72× | Shopping |
| Kaufland | 1.75× | Shopping |
| Cake | 2.34× | Food & Beverages |
| Garden | 1.63× | Home & Garden |
| Rossmann | 1.93× | Shopping |
| 1.66× | Internet & Social Media | |
| Desserts | 2.21× | Food & Beverages |
| Airbnb | 1.72× | Travel & Leisure |
| Tchibo | 2.21× | Shopping |
| Frozen dessert | 9.41× | Food & Beverages |
| Deichmann | 1.79× | Shopping |
| Bauhaus | 1.59× | Shopping |
| Aral AG | 1.67× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.89 |
| Pet Ownership | JOY | 1.55 |
| Healthy Lifestyle | BALANCE | 1.46 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Design Affinity | PREMIUM | 1.17 |
| Tradition | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 9.6% |
| France | 6.9% |
See Crêpe audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Crêpe have in Germany?
Crêpe has an estimated audience of 599,864 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crêpe fans?
67.3% of Crêpe fans are female, 32.7% are male, with an average age of 40.2 years.
Which brands do Crêpe fans like most?
Crêpe fans show strongest brand affinity for Bofrost (5.53×), REWE (2.01×), and Gala (2.11×) over the country average.
Where do Crêpe fans live in Germany?
Crêpe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 136,506), Bayern (reach 89,243), and Baden-Württemberg (reach 87,394). These three regions account for the largest share of the active audience.
What other brands do Crêpe fans also like?
Beyond Crêpe itself, the audience over-indexes on REWE (2.01×), Gala (2.11×), Obi (store) (1.72×), and IKEA (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crêpe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.