Frozen dessert Audience in Germany
Frozen dessert has an estimated audience of 487,581 people in Germany. 58.1% are female, 41.9% are male, average age 36.8. Top regions: Thüringen, Rheinland-Pfalz, Nordrhein-Westfalen. Top brand affinities: Khādī, Eco Friendly Living, Gloria, Progressive rock, Collectable.
The average Frozen dessert fan in Germany is 36.8 years old, more female, and lives primarily in Thüringen. The audience is concentrated in Thüringen, Rheinland-Pfalz, Nordrhein-Westfalen. Top brand affinities include Khādī, Eco Friendly Living, Gloria, with strongest over-indexing on Khādī (52.05× the country average). Demographically, the Frozen dessert audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Frozen dessert fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 36.8 |
| Estimated audience size | 487,581 |
Audience persona
The typical Frozen dessert fan in Germany is more female, around 36.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Khādī.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Thüringen | 22,985 | 1.85× |
| Rheinland-Pfalz | 21,083 | 0.86× |
| Nordrhein-Westfalen | 20,769 | 0.19× |
| Mecklenburg-Vorpommern | 19,822 | 2.13× |
| Saarland | 19,267 | 3.22× |
| Baden-Württemberg | 18,538 | 0.28× |
| Niedersachsen | 18,439 | 0.39× |
| Schleswig-Holstein | 18,057 | 1.03× |
| Bayern | 17,934 | 0.23× |
| Sachsen | 17,511 | 0.73× |
| Hessen | 15,138 | 0.41× |
| Berlin | 12,337 | 0.57× |
| Hamburg | 12,242 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Khādī | 52.05× | Home & Garden |
| Eco Friendly Living | 10.71× | Home & Garden |
| Gloria | 7.29× | Music & Radio |
| Progressive rock | 2.38× | Music & Radio |
| Collectable | 2.23× | Kids & Family |
| Home Office | 1.5× | Business & Career |
| Eimsbüttel (quarter) | 12.84× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Racing | 2.02× | Cars & Mobility |
| Glossier | 9.56× | Beauty & Wellness |
| Mechanic | 2.26× | Cars & Mobility |
| Peace and conflict studies | 8.65× | Politics & Society |
| Ipsos | 11.49× | Business & Career |
| Škoda Kodiaq | 1.95× | Cars & Mobility |
| Natural rubber | 2.12× | Cars & Mobility |
| Cynthia Erivo | 3.49× | Movies & TV |
| Commercial mortgage | 1.63× | Business & Career |
| Nurse education | 1.89× | Kids & Family |
| Regional styles of Mexican music | 5.63× | Music & Radio |
| Eichstätt | 7.3× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.24 |
| Healthy Lifestyle | BALANCE | 2.91 |
| Urban Lifestyle | OPEN | 2.14 |
| Pet Ownership | JOY | 1.84 |
| Indulgence | JOY | 1.79 |
| Individualism | JOY | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| Italy | 8.3% |
| India | 6.7% |
See Frozen dessert audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Frozen dessert have in Germany?
Frozen dessert has an estimated audience of 487,581 people in Germany, concentrated in Thüringen and Rheinland-Pfalz.
What is the gender split and age of Frozen dessert fans?
58.1% of Frozen dessert fans are female, 41.9% are male, with an average age of 36.8 years.
Which brands do Frozen dessert fans like most?
Frozen dessert fans show strongest brand affinity for Khādī (52.05×), Eco Friendly Living (10.71×), and Gloria (7.29×) over the country average.
Where do Frozen dessert fans live in Germany?
Frozen dessert fans in Germany are most concentrated in Thüringen (reach 22,985), Rheinland-Pfalz (reach 21,083), and Nordrhein-Westfalen (reach 20,769). These three regions account for the largest share of the active audience.
What other brands do Frozen dessert fans also like?
Beyond Frozen dessert itself, the audience over-indexes on Eco Friendly Living (10.71×), Gloria (7.29×), Progressive rock (2.38×), and Collectable (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frozen dessert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.