Rascasse Audience Intelligence

Frozen dessert Audience in Germany

A data profile of the people who buy, follow and care about Frozen dessert in Germany — modelled from more than twelve digital signal sources. Frozen dessert has an estimated audience of 487,581 people in Germany.

#37among Sweet in Germany#4741among Topic in Germany#581in Food & Beverages

The average Frozen dessert fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include John Goodman, Air France, Popsicle, with strongest over-indexing on John Goodman (48.99× the country average).

Demographically, the Frozen dessert audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Price Sensitivity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frozen dessert fan in Germany is more female, around 36.8 years old, with strong Price Sensitivity tendencies and a notable affinity for John Goodman.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frozen dessert profile in Germany.

Audience size
488K
in Germany
Gender
58.1%♀
41.9% male
Age
36.8
average years
Country rank
#11993
Topic in Germany
Fig. 01

Search interest · 12-month trend

+8688%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frozen dessert fans

58.1% are female, 41.9% are male, average age 36.8.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Frozen dessert audience in Germany
MetricValue
Female58.1%
Male41.9%
Average age36.8
Estimated audience size487,581
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Frozen dessert audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3922%
40-4923%
50+10%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Frozen dessert audience comes from Germany.

Worldwide audience distribution share by country for Frozen dessert
CountryShare
United States31.1%
Italy8.3%
India6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frozen dessert audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frozen dessert fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.23×
02Brandenburg~20K1.20×
03Sachsen-Anhalt~20K1.20×
04Sachsen~30K1.13×
05Saarland~7K1.13×
06Nordrhein-Westfalen~100K1.12×
07Mecklenburg-Vorpommern~10K1.09×
08Berlin~20K1.00×
09Baden-Württemberg~70K0.99×
10Rheinland-Pfalz~20K0.97×
11Bremen~4K0.96×
12Niedersachsen~40K0.92×
13Hamburg~10K0.87×
14Hessen~30K0.86×
15Schleswig-Holstein~10K0.83×
16Bayern~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Frozen dessert, Germany
0.82×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frozen dessert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frozen dessert audience
#·InterestCategoryAffinity×
01HurleyFashion & Accessoires54.28×
02John GoodmanMovies & TV48.99×
03PopsicleFood & Beverages45.75×
04IHOPFood & Beverages34.72×
05Debby RyanMovies & TV34.65×
06SorbetFood & Beverages23.40×
07Jonah HillMovies & TV20.30×
08Air FranceTravel & Leisure20.00×
09British AirwaysTravel & Leisure17.45×
10Frozen yogurtFood & Beverages16.90×
11Joe CockerMusic & Radio13.28×
12KLMTravel & Leisure8.05×
13FlixBusCars & Mobility7.64×
14BakeryFood & Beverages7.11×
15PastryFood & Beverages6.30×
16Chocolate brownieFood & Beverages5.96×
17EurowingsTravel & Leisure3.46×
18LufthansaTravel & Leisure2.47×
19AirbnbTravel & Leisure2.21×
20BeveragesFood & Beverages1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frozen dessert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frozen dessert audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.34×
IndividualismJOY1.96×
ExtroversionTHRILL1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frozen dessert audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
Need for SecurityCONSERVATISM0.69×
SpiritualityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frozen dessert have in Germany?

Frozen dessert has an estimated audience of 487,581 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Frozen dessert fans?

58.1% of Frozen dessert fans are female, 41.9% are male, with an average age of 36.8 years.

03

Which brands do Frozen dessert fans like most?

Frozen dessert fans show strongest brand affinity for John Goodman (48.99×), Air France (20×), and Popsicle (45.75×) over the country average.

04

Where do Frozen dessert fans live in Germany?

Frozen dessert fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Frozen dessert fans also like?

Beyond Frozen dessert itself, the audience over-indexes on Air France (20×), Popsicle (45.75×), FlixBus (7.64×), and British Airways (17.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Frozen dessert audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frozen dessert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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