Crêpe Audience in United States

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Crêpe has an estimated audience of 2,527,999 people in United States. 83.8% are female, 16.2% are male, average age 42.0. Top regions: California, Texas, New York. Top brand affinities: Food and drink, Friendship, Beverages, Personal finance, Sales promotion.

The average Crêpe fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Food and drink, Friendship, Beverages, with strongest over-indexing on Food and drink (1.56× the country average). Demographically, the Crêpe audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Crêpe fans

Demographic split for Crêpe audience in United States
MetricValue
Female83.8%
Male16.2%
Average age42.0
Estimated audience size2,527,999

Audience persona

The typical Crêpe fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Crêpe in United States
RegionReachAffinity
California285,9031.03×
Texas221,7431.02×
New York162,8201.15×
Florida162,5550.95×
Pennsylvania78,3090.92×
Illinois76,8190.91×
Georgia72,3500.93×
North Carolina71,4220.94×
Michigan65,5380.99×
New Jersey58,8890.92×
Ohio58,2680.75×
Washington55,6261.1×
Virginia51,7410.84×
Massachusetts46,3820.93×
Tennessee38,8570.77×
Arizona38,2450.74×
Maryland36,3800.84×
Minnesota35,4820.98×
Colorado35,4760.89×
Missouri34,0290.84×
Wisconsin32,2200.85×
South Carolina31,8690.84×
Oregon31,4341.08×
Indiana31,0510.67×
Louisiana26,6710.82×
Kentucky26,5650.84×
Nevada25,4731.04×
Connecticut24,2250.96×
Utah20,8310.92×
Alabama20,3930.58×
Oklahoma19,5460.7×
Arkansas16,1800.78×
Mississippi16,0700.77×
Kansas15,5210.78×
Iowa15,5110.74×
Idaho12,2510.97×
Nebraska10,7040.84×
New Mexico10,6480.84×
West Virginia10,6130.9×
Alaska10,5911.96×
Hawaii10,1430.93×
New Hampshire9,4740.95×
Montana9,2331.32×
Maine9,1421.01×
South Dakota9,1131.56×
North Dakota8,8731.71×
Wyoming8,5852.29×
Rhode Island8,4441.05×
Vermont8,3051.87×
Delaware8,1921.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crêpe audience
BrandAffinityCategory
Food and drink1.56×Food & Beverages
Friendship2.32×Kids & Family
Beverages1.62×Food & Beverages
Personal finance1.59×Business & Career
Sales promotion1.91×Shopping
Restaurants1.55×Food & Beverages
Education1.59×Business & Career
Yahoo!奇摩名人娛樂2.2×Internet & Social Media
Happiness1.59×Health
Crepes & Waffles17.83×Food & Beverages
Christmas1.88×Kids & Family
The Gilded Age2.3×Movies & TV
Recreation1.6×Travel & Leisure
Cake1.75×Food & Beverages
Hobby Lobby1.56×Home & Garden
Flower1.52×Home & Garden
Culinary art1.77×Arts & Culture
Skin care1.71×Beauty & Wellness
Taste2.31×Fashion & Accessoires
Desserts1.5×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crêpe audience
TraitClusterScore
IndulgenceJOY1.47
Healthy LifestyleBALANCE1.3
CreativityOPEN1.3
TravellingTHRILL1.29
Price SensitivityPREMIUM1.25
Design AffinityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Crêpe
CountryShare
United States12.3%
Japan9.6%
France6.9%

See Crêpe audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Crêpe have in United States?

Crêpe has an estimated audience of 2,527,999 people in United States, concentrated in California and Texas.

What is the gender split and age of Crêpe fans?

83.8% of Crêpe fans are female, 16.2% are male, with an average age of 42.0 years.

Which brands do Crêpe fans like most?

Crêpe fans show strongest brand affinity for Food and drink (1.56×), Friendship (2.32×), and Beverages (1.62×) over the country average.

Where do Crêpe fans live in United States?

Crêpe fans in United States are most concentrated in California (reach 285,903), Texas (reach 221,743), and New York (reach 162,820). These three regions account for the largest share of the active audience.

What other brands do Crêpe fans also like?

Beyond Crêpe itself, the audience over-indexes on Friendship (2.32×), Beverages (1.62×), Personal finance (1.59×), and Sales promotion (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crêpe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.