Sugar substitute Audience in Germany
Sugar substitute has an estimated audience of 1,082,623 people in Germany. 71.1% are female, 28.9% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: More Nutrition, Healthy food, Pressure cooking, Healthy habits, Harry Potter.
The average Sugar substitute fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include More Nutrition, Healthy food, Pressure cooking, with strongest over-indexing on More Nutrition (3.57× the country average). Demographically, the Sugar substitute audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Sugar substitute fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 42.6 |
| Estimated audience size | 1,082,623 |
Audience persona
The typical Sugar substitute fan in Germany is more female, around 42.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for More Nutrition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 273,206 | 1.15× |
| Bayern | 182,136 | 1.05× |
| Baden-Württemberg | 156,805 | 1.06× |
| Niedersachsen | 121,659 | 1.16× |
| Hessen | 87,950 | 1.07× |
| Rheinland-Pfalz | 58,315 | 1.08× |
| Berlin | 48,104 | 0.99× |
| Sachsen | 47,011 | 0.89× |
| Schleswig-Holstein | 39,906 | 1.03× |
| Brandenburg | 27,624 | 0.82× |
| Thüringen | 26,073 | 0.95× |
| Hamburg | 25,817 | 1.06× |
| Sachsen-Anhalt | 24,127 | 0.86× |
| Mecklenburg-Vorpommern | 16,030 | 0.78× |
| Saarland | 13,519 | 1.02× |
| Bremen | 9,806 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| More Nutrition | 3.57× | Health |
| Healthy food | 4.94× | Health |
| Pressure cooking | 11.63× | Home & Garden |
| Healthy habits | 3.1× | Health |
| Harry Potter | 1.6× | Movies & TV |
| Fruit salad | 11.2× | Food & Beverages |
| Nutella | 6.75× | Food & Beverages |
| Lavazza | 8.82× | Food & Beverages |
| Child development | 2.98× | Business & Career |
| Energy bar | 4.99× | Food & Beverages |
| Deichmann | 2.07× | Shopping |
| Equine therapy | 3.54× | Health |
| Ferrero Rocher | 8.78× | Food & Beverages |
| M&M's | 9.37× | Food & Beverages |
| Yogurt | 5.32× | Food & Beverages |
| Chocolate Lovers | 11.36× | Food & Beverages |
| Home Interior Design | 2.63× | Home & Garden |
| Oreo | 8.51× | Food & Beverages |
| Gala | 1.75× | News |
| Aldi | 1.58× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.3 |
| Convenience Orientation | PREMIUM | 1.83 |
| Indulgence | JOY | 1.79 |
| DIY Mentality | THRILL | 1.75 |
| Sports Activity | POWER | 1.72 |
| Pet Ownership | JOY | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| India | 5.8% |
| United Kingdom | 5.3% |
See Sugar substitute audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Sugar substitute have in Germany?
Sugar substitute has an estimated audience of 1,082,623 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sugar substitute fans?
71.1% of Sugar substitute fans are female, 28.9% are male, with an average age of 42.6 years.
Which brands do Sugar substitute fans like most?
Sugar substitute fans show strongest brand affinity for More Nutrition (3.57×), Healthy food (4.94×), and Pressure cooking (11.63×) over the country average.
Where do Sugar substitute fans live in Germany?
Sugar substitute fans in Germany are most concentrated in Nordrhein-Westfalen (reach 273,206), Bayern (reach 182,136), and Baden-Württemberg (reach 156,805). These three regions account for the largest share of the active audience.
What other brands do Sugar substitute fans also like?
Beyond Sugar substitute itself, the audience over-indexes on Healthy food (4.94×), Pressure cooking (11.63×), Healthy habits (3.1×), and Harry Potter (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sugar substitute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.