Rascasse Audience Intelligence

Sugar substitute Audience in Germany

A data profile of the people who buy, follow and care about Sugar substitute in Germany — modelled from more than twelve digital signal sources. Sugar substitute has an estimated audience of 1,082,623 people in Germany.

#24among Sweet in Germany#2984among Topic in Germany#293in Food & Beverages

The average Sugar substitute fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include More Nutrition, Healthy food, Pressure cooking, with strongest over-indexing on More Nutrition (3.57× the country average).

Demographically, the Sugar substitute audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Tradition, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sugar substitute fan in Germany is more female, around 42.6 years old, with strong Tradition tendencies and a notable affinity for More Nutrition.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sugar substitute profile in Germany.

Audience size
1.1M
in Germany
Gender
71.1%♀
28.9% male
Age
42.6
average years
Country rank
#6079
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sugar substitute fans

71.1% are female, 28.9% are male, average age 42.6.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Sugar substitute audience in Germany
MetricValue
Female71.1%
Male28.9%
Average age42.6
Estimated audience size1,082,623
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Sugar substitute audience in Germany
Age bracketShare%
16-1913%
20-2915%
30-3921%
40-4926%
50+25%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Sugar substitute audience comes from Germany.

Worldwide audience distribution share by country for Sugar substitute
CountryShare
United States30.4%
India5.8%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sugar substitute audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sugar substitute fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.14×
02Nordrhein-Westfalen~300K1.12×
03Rheinland-Pfalz~60K1.07×
04Hessen~90K1.06×
05Bremen~10K1.06×
06Baden-Württemberg~200K1.04×
07Hamburg~30K1.04×
08Saarland~10K1.04×
09Schleswig-Holstein~40K1.03×
10Bayern~200K1.02×
11Thüringen~30K0.97×
12Berlin~50K0.95×
13Sachsen-Anhalt~30K0.91×
14Sachsen~50K0.89×
15Brandenburg~30K0.86×
16Mecklenburg-Vorpommern~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Sugar substitute, Germany
0.86×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sugar substitute audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sugar substitute audience
#·InterestCategoryAffinity×
01Pressure cookingHome & Garden11.63×
02Chocolate LoversFood & Beverages11.36×
03Fruit saladFood & Beverages11.20×
04M&M'sFood & Beverages9.37×
05LavazzaFood & Beverages8.82×
06Ferrero RocherFood & Beverages8.78×
07OreoFood & Beverages8.51×
08NutellaFood & Beverages6.75×
09YogurtFood & Beverages5.32×
10Energy barFood & Beverages4.99×
11Healthy foodHealth4.94×
12Gina TricotFashion & Accessoires3.98×
13More NutritionHealth3.57×
14Equine therapyHealth3.54×
15Healthy habitsHealth3.10×
16Child developmentBusiness & Career2.98×
17Home Interior DesignHome & Garden2.63×
18Sunday NaturalHealth2.59×
19DeichmannShopping2.07×
20Harry PotterMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sugar substitute audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sugar substitute audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.40×
Design AffinityPREMIUM1.39×
CreativityOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sugar substitute audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Need for SecurityCONSERVATISM0.70×
Risk AppetiteTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sugar substitute have in Germany?

Sugar substitute has an estimated audience of 1,082,623 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sugar substitute fans?

71.1% of Sugar substitute fans are female, 28.9% are male, with an average age of 42.6 years.

03

Which brands do Sugar substitute fans like most?

Sugar substitute fans show strongest brand affinity for More Nutrition (3.57×), Healthy food (4.94×), and Pressure cooking (11.63×) over the country average.

04

Where do Sugar substitute fans live in Germany?

Sugar substitute fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sugar substitute fans also like?

Beyond Sugar substitute itself, the audience over-indexes on Healthy food (4.94×), Pressure cooking (11.63×), Healthy habits (3.1×), and Fruit salad (11.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Sugar substitute audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sugar substitute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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