Prosciutto Audience in United States

Prosciutto logo

Prosciutto has an estimated audience of 409,669 people in United States. 60.9% are female, 39.1% are male, average age 42.2. Top regions: California, Florida, Texas. Top brand affinities: Province of Parma, Verizon Center, Alcoholic beverages, University of Parma, Eating.

The average Prosciutto fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Province of Parma, Verizon Center, Alcoholic beverages, with strongest over-indexing on Province of Parma (87.98× the country average). Demographically, the Prosciutto audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Prosciutto fans

Demographic split for Prosciutto audience in United States
MetricValue
Female60.9%
Male39.1%
Average age42.2
Estimated audience size409,669

Audience persona

The typical Prosciutto fan in United States is more female, around 42.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Province of Parma.

Top regions in United States

Top regions ranked by reach for Prosciutto in United States
RegionReachAffinity
California51,2851.14×
Florida33,0191.19×
Texas31,9050.91×
New York31,3441.37×
Pennsylvania17,3531.26×
Illinois15,2441.12×
New Jersey13,8611.33×
North Carolina13,0211.06×
Ohio11,8420.94×
Georgia11,0460.88×
Massachusetts10,7791.34×
Michigan10,6811×
Virginia9,8090.98×
Washington9,3181.13×
Arizona8,6621.04×
Tennessee7,8860.96×
Colorado6,9161.07×
Maryland6,5070.92×
Indiana6,4610.86×
Missouri6,1750.94×
Wisconsin6,0020.97×
Minnesota5,9101.01×
South Carolina5,8240.94×
Connecticut5,1171.25×
Nevada4,9131.24×
Oregon4,5900.98×
Kentucky4,2660.83×
Louisiana3,9920.76×
Alabama3,9820.7×
Oklahoma3,7570.83×
Utah3,5280.96×
Iowa2,8650.85×
Arkansas2,7960.83×
Kansas2,6120.81×
New Hampshire2,5341.57×
Mississippi2,1690.64×
Hawaii1,9181.09×
Idaho1,8970.92×
Nebraska1,7550.85×
New Mexico1,6660.81×
Maine1,6421.12×
West Virginia1,6090.84×
Rhode Island1,4911.14×
Washington, District of Columbia1,4131.15×
Montana1,2691.12×
Delaware1,0400.92×
Alaska9281.06×
South Dakota7660.81×
North Dakota6980.83×
Vermont6670.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prosciutto audience
BrandAffinityCategory
Province of Parma87.98×Travel & Leisure
Verizon Center37.63×
Alcoholic beverages1.78×Food & Beverages
University of Parma97.86×Business & Career
Eating1.9×Food & Beverages
Nature1.59×Home & Garden
Parma20.92×Travel & Leisure
Friendship1.66×Kids & Family
Heart (novel)1.77×Literature
Scooby-Doo2.2×Movies & TV
Whole Foods Market1.6×Shopping
Dish (food)1.97×Food & Beverages
Final Destination1.83×Movies & TV
Grilling1.59×Food & Beverages
Flatline2.04×Technology & Electronics
Cheese1.79×Food & Beverages
Cook Out (restaurant)5.55×Food & Beverages
Eastern Time Zone1.51×Politics & Society
Take-out1.78×Food & Beverages
Culinary art1.66×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prosciutto audience
TraitClusterScore
Healthy LifestyleBALANCE2.14
IndulgenceJOY2.14
TravellingTHRILL1.56
Design AffinityPREMIUM1.51
Price SensitivityPREMIUM1.46
SustainabilityBALANCE1.44

Worldwide distribution

Worldwide audience distribution share by country for Prosciutto
CountryShare
Italy29.1%
United States10.3%
Netherlands5.6%

See Prosciutto audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Prosciutto have in United States?

Prosciutto has an estimated audience of 409,669 people in United States, concentrated in California and Florida.

What is the gender split and age of Prosciutto fans?

60.9% of Prosciutto fans are female, 39.1% are male, with an average age of 42.2 years.

Which brands do Prosciutto fans like most?

Prosciutto fans show strongest brand affinity for Province of Parma (87.98×), Verizon Center (37.63×), and Alcoholic beverages (1.78×) over the country average.

Where do Prosciutto fans live in United States?

Prosciutto fans in United States are most concentrated in California (reach 51,285), Florida (reach 33,019), and Texas (reach 31,905). These three regions account for the largest share of the active audience.

What other brands do Prosciutto fans also like?

Beyond Prosciutto itself, the audience over-indexes on Verizon Center (37.63×), Alcoholic beverages (1.78×), University of Parma (97.86×), and Eating (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prosciutto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.