Rascasse Audience Intelligence

Prosciutto Audience in United States

A data profile of the people who buy, follow and care about Prosciutto in United States — modelled from more than twelve digital signal sources. Prosciutto has an estimated audience of 409,669 people in United States.

#314among Dish in United States#12211among Topic in United States#2172in Food & Beverages

The average Prosciutto fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Province of Parma, Verizon Center, Alcoholic beverages, with strongest over-indexing on Province of Parma (87.98× the country average).

Demographically, the Prosciutto audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Prosciutto fan in United States is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Province of Parma.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prosciutto profile in United States.

Audience size
410K
in United States
Gender
60.9%♀
39.1% male
Age
42.2
average years
Country rank
#41065
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prosciutto fans

60.9% are female, 39.1% are male, average age 42.2.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Prosciutto audience in United States
MetricValue
Female60.9%
Male39.1%
Average age42.2
Estimated audience size409,669
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Prosciutto audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Prosciutto audience comes from United States.

Worldwide audience distribution share by country for Prosciutto
CountryShare
Italy28.6%
United States10.2%
Netherlands5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prosciutto audience in United States is strongest.

Fig. 05

Top regions by affinity

Prosciutto fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~3K1.60×
02New York~30K1.30×
03Massachusetts~10K1.30×
04New Jersey~10K1.28×
05Connecticut~5K1.24×
06Nevada~5K1.20×
07Rhode Island~2K1.19×
08Pennsylvania~20K1.17×
09Alaska~1K1.17×
10Montana~1K1.16×
11Florida~30K1.15×
12Hawaii~2K1.11×
13California~50K1.10×
14Washington~9K1.10×
15Maine~2K1.10×
16Washington, District of Columbia~1K1.08×
17Illinois~10K1.05×
18Arizona~9K1.05×
19Colorado~7K1.02×
20North Carolina~10K1.01×
21Oregon~5K1.01×
22Minnesota~6K0.99×
23Delaware~1K0.99×
24Vermont<1K0.99×
25Utah~4K0.96×
26Michigan~10K0.95×
27Tennessee~8K0.95×
28Wisconsin~6K0.95×
29Idaho~2K0.95×
30Virginia~9K0.94×
31South Carolina~6K0.92×
32Texas~30K0.91×
33Ohio~10K0.91×
34Maryland~6K0.91×
35Missouri~6K0.91×
36North Dakota<1K0.91×
37South Dakota<1K0.90×
38Iowa~3K0.88×
39West Virginia~2K0.88×
40Georgia~10K0.87×
41Nebraska~2K0.87×
42Kentucky~4K0.84×
43Arkansas~3K0.84×
44Indiana~6K0.83×
45Oklahoma~4K0.83×
46New Mexico~2K0.83×
47Kansas~3K0.82×
48Louisiana~4K0.78×
49Alabama~4K0.73×
50Mississippi~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Prosciutto, United States
0.70×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prosciutto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prosciutto audience
#·InterestCategoryAffinity×
01University of ParmaBusiness & Career97.86×
02Province of ParmaTravel & Leisure87.98×
03Verizon CenterPOI37.63×
04ParmaTravel & Leisure20.92×
05Cook Out (restaurant)Food & Beverages5.55×
06Scooby-DooMovies & TV2.20×
07FlatlineTechnology & Electronics2.04×
08Dish (food)Food & Beverages1.97×
09EatingFood & Beverages1.90×
10CheeseFood & Beverages1.79×
11Alcoholic beveragesFood & Beverages1.78×
12Take-outFood & Beverages1.78×
13Heart (novel)Literature1.77×
14Trader Joe'sShopping1.71×
15FriendshipKids & Family1.66×
16KrogerFood & Beverages1.64×
17Whole Foods MarketShopping1.60×
18NatureHome & Garden1.59×
19GrillingFood & Beverages1.59×
20Eastern Time ZonePolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prosciutto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prosciutto audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.94×
PatriotismCONSERVATISM1.36×
Career OrientationPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prosciutto audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.98×
Early Adopter MentalityPOWER1.01×
Price SensitivityPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prosciutto have in United States?

Prosciutto has an estimated audience of 409,669 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Prosciutto fans?

60.9% of Prosciutto fans are female, 39.1% are male, with an average age of 42.2 years.

03

Which brands do Prosciutto fans like most?

Prosciutto fans show strongest brand affinity for Province of Parma (87.98×), Verizon Center (37.63×), and Alcoholic beverages (1.78×) over the country average.

04

Where do Prosciutto fans live in United States?

Prosciutto fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Prosciutto fans also like?

Beyond Prosciutto itself, the audience over-indexes on Verizon Center (37.63×), Alcoholic beverages (1.78×), University of Parma (97.86×), and Eating (1.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Prosciutto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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