Franklin Barbecue Audience in United States

Franklin Barbecue logo

Franklin Barbecue has an estimated audience of 634,424 people in United States. 30.3% are female, 69.7% are male, average age 35.9. Top regions: Texas, California, Florida. Top brand affinities: Israel, Nebraska, Jeep Grand Cherokee (WJ), Elsword, Alaska.

The average Franklin Barbecue fan in United States is 35.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, Nebraska, Jeep Grand Cherokee (WJ), with strongest over-indexing on Israel (6.86× the country average). Demographically, the Franklin Barbecue audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Barbecue

Demographics of Franklin Barbecue fans

Demographic split for Franklin Barbecue audience in United States
MetricValue
Female30.3%
Male69.7%
Average age35.9
Estimated audience size634,424

Audience persona

The typical Franklin Barbecue fan in United States is more male, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Franklin Barbecue in United States
RegionReachAffinity
Texas475,81811.08×
California77,2051.11×
Florida31,2700.73×
New York28,9590.82×
Illinois19,6770.93×
Georgia16,9680.87×
Pennsylvania14,7540.69×
Washington14,0931.11×
Tennessee13,8561.09×
Virginia13,8560.9×
North Carolina13,0910.69×
Ohio12,1670.62×
Colorado11,4691.15×
Michigan11,3570.68×
New Jersey11,0090.68×
Massachusetts10,9020.87×
Arizona9,9210.77×
Missouri9,0770.89×
Louisiana8,8031.08×
Minnesota8,7350.96×
Oklahoma8,2751.17×
Wisconsin8,2000.86×
Indiana7,9400.69×
Maryland7,6840.7×
South Carolina6,8680.72×
Oregon6,5250.9×
Alabama6,4400.73×
Kentucky5,8500.74×
Kansas5,2371.05×
Arkansas5,2201×
Utah5,0080.88×
Nevada4,7840.78×
Connecticut4,3000.68×
Iowa4,2340.81×
Mississippi3,4070.65×
New Mexico3,1821×
Nebraska2,5730.81×
Idaho2,1680.68×
Washington, District of Columbia2,1311.12×
Hawaii2,1300.78×
New Hampshire1,6430.66×
Maine1,4440.64×
West Virginia1,3950.47×
Montana1,1180.63×
Rhode Island1,0930.54×
South Dakota9510.65×
Alaska9280.68×
North Dakota8330.64×
Delaware8210.47×
Vermont6410.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Franklin Barbecue audience
BrandAffinityCategory
Israel6.86×Travel & Leisure
Nebraska5.02×Travel & Leisure
Jeep Grand Cherokee (WJ)10.5×Cars & Mobility
Elsword20×Games
Alaska2.05×Travel & Leisure
Mount Kilimanjaro20×Travel & Leisure
Cherish (group)12.04×Music & Radio
Who Wants to Be a Millionaire?10.24×Movies & TV
Unique Gifts2.22×Shopping
Minnesota1.6×Travel & Leisure
Kikar HaShabbat12.8×News
Electrolyte3.37×Health
Birthday Gifts2.22×Kids & Family
Pro-Ject2.81×Music & Radio
edureka24.65×Business & Career
Keene, New Hampshire13.04×Travel & Leisure
Historic site2.76×Arts & Culture
Kanna Hashimoto20×Movies & TV
Vocal harmony2.59×Music & Radio
Goop2.97×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Franklin Barbecue audience
TraitClusterScore
Luxury OrientationPREMIUM1.7
Risk AppetiteTHRILL1.54
Early Adopter MentalityPOWER1.54
IndulgenceJOY1.47
DIY MentalityTHRILL1.42
Design AffinityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Franklin Barbecue
CountryShare
United States90.0%
Canada2.0%
Australia1.7%

See Franklin Barbecue audiences in other countries

More Barbecue audiences in United States

Frequently asked questions

How many fans does Franklin Barbecue have in United States?

Franklin Barbecue has an estimated audience of 634,424 people in United States, concentrated in Texas and California.

What is the gender split and age of Franklin Barbecue fans?

30.3% of Franklin Barbecue fans are female, 69.7% are male, with an average age of 35.9 years.

Which brands do Franklin Barbecue fans like most?

Franklin Barbecue fans show strongest brand affinity for Israel (6.86×), Nebraska (5.02×), and Jeep Grand Cherokee (WJ) (10.5×) over the country average.

Where do Franklin Barbecue fans live in United States?

Franklin Barbecue fans in United States are most concentrated in Texas (reach 475,818), California (reach 77,205), and Florida (reach 31,270). These three regions account for the largest share of the active audience.

What other brands do Franklin Barbecue fans also like?

Beyond Franklin Barbecue itself, the audience over-indexes on Nebraska (5.02×), Jeep Grand Cherokee (WJ) (10.5×), Elsword (20×), and Alaska (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Franklin Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.