Rascasse Audience Intelligence

Franklin Barbecue Target Market in United States

A data profile of the people who buy, follow and care about Franklin Barbecue in United States — modelled from more than twelve digital signal sources. Franklin Barbecue has an estimated audience of 658,646 people in United States.

#3196among Brand in United States#1328in Home & Garden

The average Franklin Barbecue fan in United States is 35.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Cracker Barrel Old Country Store, Swiss International Air Lines, Weber Grills, with strongest over-indexing on Cracker Barrel Old Country Store (35.18× the country average).

Demographically, the Franklin Barbecue audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Franklin Barbecue fan in United States is more male, around 35.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Cracker Barrel Old Country Store.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Franklin Barbecue profile in United States.

Audience size
659K
in United States
Gender
30.3%♀
69.7% male
Age
35.9
average years
Country rank
#31009
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Franklin Barbecue

30.3% are female, 69.7% are male, average age 35.9.

Fig. 02

Gender split

30.3%
Female
69.7%
Male
Demographic split for Franklin Barbecue audience in United States
MetricValue
Female30.3%
Male69.7%
Average age35.9
Estimated audience size658,646
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Franklin Barbecue audience in United States
Age bracketShare%
16-1930%
20-2915%
30-3922%
40-4921%
50+12%
Fig. 04

Worldwide distribution

90.4%

of the worldwide Franklin Barbecue audience comes from United States.

Worldwide audience distribution share by country for Franklin Barbecue
CountryShare
United States90.4%
Canada2.0%
Australia1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Franklin Barbecue audience in United States is strongest.

Fig. 05

Top regions by affinity

Franklin Barbecue customers by region in United States
#RegionReachAffinity×
01Texas~500K14.09×
02Oklahoma~8K1.17×
03Louisiana~9K1.12×
04Colorado~10K1.07×
05Washington, District of Columbia~2K1.02×
06Arkansas~5K1.01×
07Kansas~5K1.01×
08New Mexico~3K1.00×
09California~70K0.98×
10Tennessee~10K0.96×
11Washington~10K0.94×
12Illinois~20K0.88×
13Minnesota~8K0.88×
14Missouri~9K0.87×
15Oregon~6K0.84×
16Utah~5K0.84×
17Alaska~1K0.84×
18Massachusetts~10K0.81×
19Nebraska~3K0.80×
20North Dakota~1K0.80×
21Virginia~10K0.79×
22Nevada~5K0.79×
23Iowa~4K0.79×
24Hawaii~2K0.79×
25Montana~1K0.79×
26South Dakota~1K0.79×
27Vermont<1K0.79×
28Georgia~20K0.78×
29Wisconsin~7K0.78×
30Arizona~10K0.76×
31Idaho~2K0.76×
32Alabama~7K0.75×
33New York~30K0.74×
34Mississippi~4K0.74×
35New Hampshire~2K0.74×
36Maine~2K0.72×
37Rhode Island~1K0.71×
38Florida~30K0.69×
39South Carolina~7K0.69×
40Kentucky~6K0.69×
41Delaware~1K0.68×
42Connecticut~4K0.67×
43New Jersey~10K0.66×
44Indiana~8K0.66×
45Maryland~7K0.66×
46West Virginia~2K0.66×
47North Carolina~10K0.65×
48Michigan~10K0.62×
49Pennsylvania~10K0.61×
50Ohio~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Franklin Barbecue, United States
0.59×1.00×14.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Franklin Barbecue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Franklin Barbecue audience
#·InterestCategoryAffinity×
01Swiss International Air LinesTravel & Leisure84.17×
02Cracker Barrel Old Country StoreFood & Beverages35.18×
03Weber GrillsHome & Garden21.33×
04Anjelica HustonMovies & TV11.67×
05TorridFashion & Accessoires9.69×
06CheapOairTravel & Leisure7.65×
07TransUnionTechnology & Electronics6.92×
08Kitchen knifeHome & Garden6.56×
09FlightAwareTravel & Leisure6.08×
10Slow cookerFood & Beverages4.00×
11WhataburgerFood & Beverages3.73×
12Masters TournamentSports3.57×
13Renewable energyBusiness & Career3.47×
14FedExBusiness & Career2.78×
15Solar energyHome & Garden2.75×
16BarbecueFood & Beverages2.66×
17Mortgage loansBusiness & Career2.60×
18Italian cuisineFood & Beverages2.37×
19GrillingFood & Beverages2.07×
20GolfSports1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Franklin Barbecue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Franklin Barbecue audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.00×
IndulgenceJOY1.79×
Quality AwarenessPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Franklin Barbecue audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
ExtroversionTHRILL0.78×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Franklin Barbecue's target market in United States?

Franklin Barbecue's target market in United States covers an estimated 658,646 people, concentrated in Texas and California.

02

What is the gender split and age of Franklin Barbecue customers?

30.3% of the Franklin Barbecue audience are female, 69.7% are male, with an average age of 35.9 years.

03

Which brands do Franklin Barbecue fans like most?

Franklin Barbecue fans show strongest brand affinity for Cracker Barrel Old Country Store (35.18×), Swiss International Air Lines (84.17×), and Weber Grills (21.33×) over the country average.

04

Where do Franklin Barbecue fans live in United States?

Franklin Barbecue fans in United States are most concentrated in Texas (reach ~500K), California (reach ~70K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Franklin Barbecue fans also like?

Beyond Franklin Barbecue itself, the audience over-indexes on Swiss International Air Lines (84.17×), Weber Grills (21.33×), Torrid (9.69×), and Barbecue (2.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Franklin Barbecue audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Franklin Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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