Rascasse Audience Intelligence

Chess (musical) Audience in United States

A data profile of the people who buy, follow and care about Chess (musical) in United States — modelled from more than twelve digital signal sources. Chess (musical) has an estimated audience of 2,001,644 people in United States.

#7among Musical in United States#1594in Music & Radio

The average Chess (musical) fan in United States is 33.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chess.com, Magnus Carlsen, Goldie Hawn, with strongest over-indexing on Chess.com (161.23× the country average).

Demographically, the Chess (musical) audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chess (musical) fan in United States is more male, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Chess.com.

Category: Music & Radio · Type: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chess (musical) profile in United States.

Audience size
2M
in United States
Gender
32.5%♀
67.5% male
Age
33.7
average years
Country rank
#14229
Musical in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chess (musical) fans

32.5% are female, 67.5% are male, average age 33.7.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for Chess (musical) audience in United States
MetricValue
Female32.5%
Male67.5%
Average age33.7
Estimated audience size2,001,644
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Chess (musical) audience in United States
Age bracketShare%
16-1931%
20-2926%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Chess (musical) audience comes from United States.

Worldwide audience distribution share by country for Chess (musical)
CountryShare
United States14.0%
India10.1%
Colombia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chess (musical) audience in United States is strongest.

Fig. 05

Top regions by affinity

Chess (musical) fans by region: top regions in United States
#RegionReachAffinity×
01Washington~50K1.25×
02Texas~200K1.20×
03New York~100K1.16×
04Virginia~50K1.15×
05North Dakota~4K1.15×
06Alaska~4K1.14×
07Oregon~20K1.13×
08New Jersey~50K1.12×
09California~200K1.10×
10Illinois~70K1.09×
11Oklahoma~20K1.09×
12Nevada~20K1.09×
13Florida~100K1.07×
14Arizona~40K1.07×
15Maryland~30K1.07×
16Rhode Island~6K1.07×
17Pennsylvania~60K1.06×
18Vermont~3K1.05×
19Michigan~50K1.04×
20Missouri~30K1.04×
21Utah~20K1.04×
22Arkansas~20K1.04×
23Hawaii~8K1.04×
24New Hampshire~7K1.03×
25Kansas~10K1.02×
26Kentucky~20K1.01×
27Ohio~60K1.00×
28Massachusetts~40K1.00×
29Connecticut~20K1.00×
30Indiana~30K0.99×
31Minnesota~30K0.99×
32South Dakota~4K0.98×
33Georgia~50K0.97×
34Iowa~10K0.97×
35Wisconsin~30K0.96×
36West Virginia~8K0.95×
37North Carolina~50K0.94×
38Alabama~20K0.94×
39Nebraska~8K0.93×
40Maine~6K0.93×
41New Mexico~8K0.92×
42Colorado~30K0.91×
43Idaho~8K0.91×
44Delaware~4K0.89×
45Louisiana~20K0.88×
46Montana~4K0.88×
47Washington, District of Columbia~5K0.86×
48Tennessee~30K0.85×
49South Carolina~20K0.84×
50Mississippi~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Chess (musical), United States
0.82×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chess (musical) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chess (musical) audience
#·InterestCategoryAffinity×
01Magnus CarlsenSports231.23×
02MaerskBusiness & Career229.11×
03Chess.comSports161.23×
04Goldie HawnMovies & TV90.83×
05Cracker Barrel Old Country StoreFood & Beverages33.46×
06World Chess ChampionshipSports20.00×
07Google ImagesInternet & Social Media15.43×
08Bordeaux wineFood & Beverages14.89×
09Software as a serviceTechnology & Electronics14.17×
10Liv TylerMovies & TV12.84×
11ChessSports12.74×
12Molly RingwaldMovies & TV12.10×
13Rod StewartMusic & Radio10.87×
14The HillsMovies & TV9.82×
15Carl's Jr.Food & Beverages8.20×
16New Year's EveHome & Garden7.37×
17Winona RyderMovies & TV5.94×
18SolitaireGames4.95×
19Diane KeatonMovies & TV3.53×
20Sam's ClubShopping2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chess (musical) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chess (musical) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
Need for SecurityCONSERVATISM1.66×
Convenience OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chess (musical) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
MindfulnessBALANCE0.76×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chess (musical) have in United States?

Chess (musical) has an estimated audience of 2,001,644 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chess (musical) fans?

32.5% of Chess (musical) fans are female, 67.5% are male, with an average age of 33.7 years.

03

Which brands do Chess (musical) fans like most?

Chess (musical) fans show strongest brand affinity for Chess.com (161.23×), Magnus Carlsen (231.23×), and Goldie Hawn (90.83×) over the country average.

04

Where do Chess (musical) fans live in United States?

Chess (musical) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chess (musical) fans also like?

Beyond Chess (musical) itself, the audience over-indexes on Magnus Carlsen (231.23×), Goldie Hawn (90.83×), Maersk (229.11×), and Cracker Barrel Old Country Store (33.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Chess (musical) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chess (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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