Chess (musical) Audience in United States

Chess (musical) logo

Chess (musical) has an estimated audience of 1,798,310 people in United States. 32.5% are female, 67.5% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Goldie Hawn, Magnus Carlsen, Maersk, Cracker Barrel Old Country Store, Rod Stewart.

The average Chess (musical) fan in United States is 33.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goldie Hawn, Magnus Carlsen, Maersk, with strongest over-indexing on Goldie Hawn (64.61× the country average). Demographically, the Chess (musical) audience skews more male with an average age of 33.7, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical

Demographics of Chess (musical) fans

Demographic split for Chess (musical) audience in United States
MetricValue
Female32.5%
Male67.5%
Average age33.7
Estimated audience size1,798,310

Audience persona

The typical Chess (musical) fan in United States is more male, around 33.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goldie Hawn.

Top regions in United States

Top regions ranked by reach for Chess (musical) in United States
RegionReachAffinity
California238,4891.21×
Texas175,7271.14×
Florida147,1921.21×
New York128,5691.28×
Illinois69,8981.17×
Pennsylvania64,8421.07×
New Jersey56,4841.23×
Ohio55,6351×
Georgia55,3971×
North Carolina53,2180.98×
Virginia53,1221.21×
Michigan49,9051.06×
Washington49,5591.37×
Arizona40,5821.11×
Massachusetts38,1231.08×
Maryland35,8181.16×
Tennessee32,0920.89×
Indiana31,7440.97×
Missouri30,1131.04×
Colorado26,4560.93×
Minnesota25,9981.01×
Wisconsin24,0250.89×
South Carolina23,1190.85×
Oregon22,9781.11×
Kentucky21,8900.97×
Nevada21,0821.21×
Alabama21,0570.84×
Louisiana20,5300.89×
Connecticut19,6711.09×
Oklahoma18,6660.93×
Utah16,5571.03×
Iowa13,5040.91×
Arkansas13,2250.89×
Kansas13,0920.92×
Mississippi11,8050.8×
New Mexico8,5100.94×
West Virginia7,9980.96×
Hawaii7,8561.02×
Nebraska7,6740.85×
Idaho7,4070.82×
New Hampshire7,2241.02×
Rhode Island5,9281.04×
Maine5,2230.81×
Washington, District of Columbia5,0680.94×
Delaware4,5400.91×
Alaska4,0861.06×
Montana3,8250.77×
North Dakota3,5740.97×
South Dakota3,4830.84×
Vermont3,0520.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chess (musical) audience
BrandAffinityCategory
Goldie Hawn64.61×Movies & TV
Magnus Carlsen131.87×Sports
Maersk209.37×Business & Career
Cracker Barrel Old Country Store27.11×Food & Beverages
Rod Stewart38.05×Music & Radio
Chess.com30.9×Sports
Jeopardy!21×Movies & TV
Indeed.com5.18×Business & Career
Diane Keaton7.51×Movies & TV
Molly Ringwald20×Movies & TV
Google Maps4.12×Internet & Social Media
Planet Fitness4.04×Sports
Livemusic5.36×Music & Radio
Chase (bank)4.47×Business & Career
Lionel Richie14.69×Music & Radio
Kia Sportage17.77×Cars & Mobility
The Hills8.83×Movies & TV
Sophia Loren14.02×Movies & TV
Saw (franchise)12.67×Movies & TV
Apple Store5.85×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chess (musical) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.56
Risk AppetiteTHRILL1.34
Need for SecurityCONSERVATISM1.33
PatriotismCONSERVATISM1.25
Luxury OrientationPREMIUM1.24
SpiritualityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Chess (musical)
CountryShare
United States13.7%
India10.5%
Colombia4.6%

See Chess (musical) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Chess (musical) have in United States?

Chess (musical) has an estimated audience of 1,798,310 people in United States, concentrated in California and Texas.

What is the gender split and age of Chess (musical) fans?

32.5% of Chess (musical) fans are female, 67.5% are male, with an average age of 33.7 years.

Which brands do Chess (musical) fans like most?

Chess (musical) fans show strongest brand affinity for Goldie Hawn (64.61×), Magnus Carlsen (131.87×), and Maersk (209.37×) over the country average.

Where do Chess (musical) fans live in United States?

Chess (musical) fans in United States are most concentrated in California (reach 238,489), Texas (reach 175,727), and Florida (reach 147,192). These three regions account for the largest share of the active audience.

What other brands do Chess (musical) fans also like?

Beyond Chess (musical) itself, the audience over-indexes on Magnus Carlsen (131.87×), Maersk (209.37×), Cracker Barrel Old Country Store (27.11×), and Rod Stewart (38.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chess (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.