Blain's Farm & Fleet Audience in United States
Blain's Farm & Fleet has an estimated audience of 2,548,191 people in United States. 51.1% are female, 48.9% are male, average age 43.7. Top brand affinities: Elsword, Assassin's Creed II, Governor of Michigan, The Devil's Rejects, Vocal harmony.
Top brand affinities include Elsword, Assassin's Creed II, Governor of Michigan, with strongest over-indexing on Elsword (21.44× the country average). Demographically, the Blain's Farm & Fleet audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of Blain's Farm & Fleet fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 43.7 |
| Estimated audience size | 2,548,191 |
Audience persona
The typical Blain's Farm & Fleet fan in United States is balanced, around 43.7 years old, with strong DIY Mentality tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 21.44× | Games |
| Assassin's Creed II | 5.61× | Games |
| Governor of Michigan | 5.58× | Politics & Society |
| The Devil's Rejects | 7.09× | Movies & TV |
| Vocal harmony | 2.73× | Music & Radio |
| Fairy godmother | 4.31× | Literature |
| Mothercare | 1.81× | Kids & Family |
| Goop | 2.93× | Internet & Social Media |
| Kendra Scott | 1.52× | Fashion & Accessoires |
| Wikia | 1.7× | Internet & Social Media |
| Cherish (group) | 5.35× | Music & Radio |
| Wok | 3.09× | Food & Beverages |
| Sinaloa | 1.68× | Travel & Leisure |
| Hipster | 4.26× | Politics & Society |
| Hibachi | 3.41× | Food & Beverages |
| Historic site | 1.82× | Arts & Culture |
| headspace | 3.87× | Health |
| Grinch | 1.66× | Movies & TV |
| The Haunted | 4.85× | Music & Radio |
| Home staging | 2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.54 |
| Family Orientation | CONSERVATISM | 1.42 |
| Indulgence | JOY | 1.4 |
| Price Sensitivity | PREMIUM | 1.34 |
| Convenience Orientation | PREMIUM | 1.22 |
| Quality Awareness | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.7% |
| China | 0.4% |
| Philippines | 0.1% |
See Blain's Farm & Fleet audiences in other countries
More Hardware store audiences in United States
- Lowe's (75,832,553)
- Tractor Supply (54,567,000)
- Tractor Supply Company (22,200,686)
- Sam's Club (11,278,024)
- Fleet Farm (7,900,076)
How to read this data
Audience size is the estimated number of people in United States who actively search for Blain's Farm & Fleet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.