Blain's Farm & Fleet Audience in United States
Blain's Farm & Fleet has an estimated audience of 2,548,191 people in United States. 51.1% are female, 48.9% are male, average age 43.7. Top brand affinities: Capital One, Google Maps, Menards, Autism Awareness, CarGurus.
Top brand affinities include Capital One, Google Maps, Menards, with strongest over-indexing on Capital One (5.27× the country average). Demographically, the Blain's Farm & Fleet audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of Blain's Farm & Fleet fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 43.7 |
| Estimated audience size | 2,548,191 |
Audience persona
The typical Blain's Farm & Fleet fan in United States is balanced, around 43.7 years old, with strong DIY Mentality tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 5.27× | Business & Career |
| Google Maps | 4.72× | Internet & Social Media |
| Menards | 5.79× | Home & Garden |
| Autism Awareness | 10.02× | Health |
| CarGurus | 6.05× | Cars & Mobility |
| Kia Sportage | 21.44× | Cars & Mobility |
| Diabetes mellitus awareness | 6.85× | Health |
| Lowe's | 3.44× | Shopping |
| Indeed.com | 3.76× | Business & Career |
| Singer-songwriter | 3.29× | Music & Radio |
| Khan Academy | 6.55× | Business & Career |
| Microblogging | 6.86× | Technology & Electronics |
| Meijer | 4.85× | Shopping |
| Circle K | 4.6× | Shopping |
| Google News | 3.83× | News |
| Enterprise Rent-A-Car | 3.9× | Cars & Mobility |
| Hobby Lobby | 2.45× | Home & Garden |
| AccuWeather | 4.04× | Home & Garden |
| Income tax | 7.25× | Business & Career |
| Aldi | 2.35× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.54 |
| Family Orientation | CONSERVATISM | 1.42 |
| Indulgence | JOY | 1.4 |
| Price Sensitivity | PREMIUM | 1.34 |
| Convenience Orientation | PREMIUM | 1.22 |
| Quality Awareness | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.7% |
| China | 0.4% |
| Philippines | 0.1% |
See Blain's Farm & Fleet audiences in other countries
More Hardware store audiences in United States
- Lowe's (75,832,553)
- Tractor Supply (54,567,000)
- Tractor Supply Company (22,200,686)
- Sam's Club (11,278,024)
- Fleet Farm (7,900,076)
How to read this data
Audience size is the estimated number of people in United States who actively search for Blain's Farm & Fleet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.