Rascasse Audience Intelligence

Blain's Farm & Fleet Target Market in United States

A data profile of the people who buy, follow and care about Blain's Farm & Fleet in United States — modelled from more than twelve digital signal sources. Blain's Farm & Fleet has an estimated audience of 4,940,276 people in United States.

#7among Hardware store in United States#700among Brand in United States#162in Shopping

The average Blain's Farm & Fleet fan in United States is 43.4 years old, balanced, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, Iowa.

Top brand affinities include Menards, Meijer, Hardware store, with strongest over-indexing on Menards (6.8× the country average).

Demographically, the Blain's Farm & Fleet audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blain's Farm & Fleet fan in United States is balanced, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Menards.

Category: Shopping · Type: Brand · Subtype: Hardware store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blain's Farm & Fleet profile in United States.

Audience size
4.9M
in United States
Gender
52.1%♀
47.9% male
Age
43.4
average years
Country rank
#6781
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blain's Farm & Fleet

52.1% are female, 47.9% are male, average age 43.4.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Blain's Farm & Fleet audience in United States
MetricValue
Female52.1%
Male47.9%
Average age43.4
Estimated audience size4,940,276
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Blain's Farm & Fleet audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4922%
50+30%
Fig. 04

Worldwide distribution

99.3%

of the worldwide Blain's Farm & Fleet audience comes from United States.

Worldwide audience distribution share by country for Blain's Farm & Fleet
CountryShare
United States99.3%
China0.2%
Canada0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blain's Farm & Fleet audience in United States is strongest.

Fig. 05

Top regions by affinity

Blain's Farm & Fleet customers by region in United States
#RegionReachAffinity×
01Wisconsin~2M24.15×
02Illinois~2M10.83×
03Iowa~400K9.14×
04Michigan~300K2.10×
05Minnesota~70K0.97×
06Alaska~8K0.78×
07Hawaii~20K0.71×
08Rhode Island~10K0.71×
09Vermont~6K0.71×
10Delaware~9K0.69×
11New Hampshire~10K0.59×
12Montana~8K0.57×
13New Mexico~10K0.56×
14Washington, District of Columbia~8K0.56×
15Idaho~10K0.55×
16Maine~9K0.53×
17North Dakota~5K0.48×
18South Dakota~5K0.47×
19Connecticut~20K0.43×
20West Virginia~10K0.43×
21Nevada~20K0.40×
22Indiana~30K0.38×
23Mississippi~20K0.37×
24Nebraska~9K0.36×
25Utah~20K0.35×
26Oregon~20K0.33×
27Arkansas~10K0.32×
28Louisiana~20K0.30×
29Maryland~30K0.29×
30Kansas~10K0.29×
31South Carolina~20K0.28×
32Oklahoma~20K0.28×
33Kentucky~20K0.26×
34Massachusetts~20K0.25×
35Alabama~20K0.25×
36New Jersey~30K0.24×
37Missouri~20K0.24×
38Washington~20K0.23×
39Arizona~20K0.21×
40Tennessee~20K0.20×
41Colorado~20K0.20×
42Ohio~30K0.18×
43Georgia~30K0.17×
44Virginia~20K0.17×
45North Carolina~20K0.16×
46Pennsylvania~20K0.14×
47Florida~40K0.11×
48New York~30K0.11×
49California~50K0.10×
50Texas~40K0.09×
Fig. 06

Affinity by region

Affinity by region — Blain's Farm & Fleet, United States
0.09×1.00×24.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blain's Farm & Fleet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blain's Farm & Fleet audience
#·InterestCategoryAffinity×
01MenardsHome & Garden6.80×
02AdeleMusic & Radio6.77×
03MeijerShopping5.51×
04Lowe'sShopping4.37×
05Hardware storeHome & Garden3.23×
06Ace HardwareHome & Garden3.00×
07FedExBusiness & Career2.60×
08Discount storesShopping2.46×
09Mortgage loansBusiness & Career2.15×
10Home AppliancesHome & Garden2.06×
11SubwayFood & Beverages1.93×
12Pizza HutFood & Beverages1.91×
13RenovationHome & Garden1.90×
14IKEAHome & Garden1.84×
15Dollar GeneralShopping1.75×
16McDonald'sFood & Beverages1.74×
17AldiShopping1.67×
18Hobby LobbyHome & Garden1.63×
19PinterestInternet & Social Media1.58×
20FurnitureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blain's Farm & Fleet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blain's Farm & Fleet audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.92×
Convenience OrientationPREMIUM1.80×
IndulgenceJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blain's Farm & Fleet audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
MindfulnessBALANCE0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Blain's Farm & Fleet's target market in United States?

Blain's Farm & Fleet's target market in United States covers an estimated 4,940,276 people, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of Blain's Farm & Fleet customers?

52.1% of the Blain's Farm & Fleet audience are female, 47.9% are male, with an average age of 43.4 years.

03

Which brands do Blain's Farm & Fleet fans like most?

Blain's Farm & Fleet fans show strongest brand affinity for Menards (6.8×), Meijer (5.51×), and Hardware store (3.23×) over the country average.

04

Where do Blain's Farm & Fleet fans live in United States?

Blain's Farm & Fleet fans in United States are most concentrated in Wisconsin (reach ~2M), Illinois (reach ~2M), and Iowa (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Blain's Farm & Fleet fans also like?

Beyond Blain's Farm & Fleet itself, the audience over-indexes on Meijer (5.51×), Hardware store (3.23×), Ace Hardware (3×), and Mortgage loans (2.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Blain's Farm & Fleet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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