Barstool Sports Audience in United States
Barstool Sports has an estimated audience of 3,369,246 people in United States. 35.5% are female, 64.5% are male, average age 33.7. Top regions: Massachusetts, New York, California. Top brand affinities: Friends, NBA, ESPN, NFL Network, Aaron Rodgers.
The average Barstool Sports fan in United States is 33.7 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, California. Top brand affinities include Friends, NBA, ESPN, with strongest over-indexing on Friends (1.72× the country average). Demographically, the Barstool Sports audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Barstool Sports fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 33.7 |
| Estimated audience size | 3,369,246 |
Audience persona
The typical Barstool Sports fan in United States is more male, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Friends.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 346,851 | 5.23× |
| New York | 222,438 | 1.18× |
| California | 162,405 | 0.44× |
| Florida | 154,304 | 0.68× |
| Pennsylvania | 153,827 | 1.36× |
| Illinois | 145,728 | 1.3× |
| Texas | 132,144 | 0.46× |
| New Jersey | 114,597 | 1.34× |
| Ohio | 106,088 | 1.02× |
| Michigan | 87,155 | 0.99× |
| North Carolina | 81,572 | 0.8× |
| Connecticut | 72,635 | 2.15× |
| Virginia | 65,584 | 0.8× |
| Georgia | 59,922 | 0.58× |
| Tennessee | 56,053 | 0.83× |
| New Hampshire | 50,737 | 3.82× |
| Indiana | 47,269 | 0.77× |
| Minnesota | 46,611 | 0.97× |
| South Carolina | 46,064 | 0.91× |
| Maryland | 46,021 | 0.79× |
| Arizona | 45,278 | 0.66× |
| Wisconsin | 43,990 | 0.87× |
| Colorado | 41,082 | 0.77× |
| Missouri | 36,732 | 0.68× |
| Kentucky | 34,487 | 0.82× |
| Alabama | 31,476 | 0.67× |
| Rhode Island | 30,182 | 2.81× |
| Iowa | 29,198 | 1.05× |
| Washington | 27,687 | 0.41× |
| Maine | 27,685 | 2.29× |
| Kansas | 22,259 | 0.84× |
| Oklahoma | 21,601 | 0.58× |
| Louisiana | 21,452 | 0.49× |
| Oregon | 21,015 | 0.54× |
| Arkansas | 16,362 | 0.59× |
| Nebraska | 16,193 | 0.96× |
| Utah | 15,160 | 0.5× |
| Mississippi | 13,297 | 0.48× |
| Nevada | 12,650 | 0.39× |
| South Dakota | 10,301 | 1.32× |
| Washington, District of Columbia | 10,247 | 1.01× |
| Delaware | 8,125 | 0.87× |
| West Virginia | 7,990 | 0.51× |
| Montana | 7,843 | 0.84× |
| Idaho | 7,575 | 0.45× |
| Vermont | 5,967 | 1.01× |
| North Dakota | 4,691 | 0.68× |
| New Mexico | 4,564 | 0.27× |
| Hawaii | 4,198 | 0.29× |
| Wyoming | 3,013 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Friends | 1.72× | Movies & TV |
| NBA | 1.52× | Sports |
| ESPN | 2.03× | Movies & TV |
| NFL Network | 2.33× | Sports |
| Aaron Rodgers | 2.76× | Sports |
| Detroit Lions | 2.74× | Sports |
| Yahoo! Sports | 4.54× | Sports |
| MLB | 1.67× | Sports |
| New England Patriots | 2.52× | Sports |
| Chicago Bears | 2.45× | Sports |
| Super Bowl | 2.14× | Sports |
| Chick-fil-A | 1.61× | Food & Beverages |
| Pittsburgh Steelers | 2.48× | Sports |
| Philadelphia Eagles | 2.61× | Sports |
| Eastern Time Zone | 1.64× | Politics & Society |
| AutoZone | 1.56× | Cars & Mobility |
| College basketball | 2.11× | Sports |
| Detroit Tigers | 2.29× | Sports |
| Golden State Warriors | 1.94× | Sports |
| NHL | 2.17× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.92 |
| Risk Appetite | THRILL | 1.71 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Early Adopter Mentality | POWER | 1.16 |
| Patriotism | CONSERVATISM | 1.11 |
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.7% |
| Canada | 6.7% |
| Ireland | 0.2% |
See Barstool Sports audiences in other countries
More Sports audiences in United States
Frequently asked questions
How many fans does Barstool Sports have in United States?
Barstool Sports has an estimated audience of 3,369,246 people in United States, concentrated in Massachusetts and New York.
What is the gender split and age of Barstool Sports fans?
35.5% of Barstool Sports fans are female, 64.5% are male, with an average age of 33.7 years.
Which brands do Barstool Sports fans like most?
Barstool Sports fans show strongest brand affinity for Friends (1.72×), NBA (1.52×), and ESPN (2.03×) over the country average.
Where do Barstool Sports fans live in United States?
Barstool Sports fans in United States are most concentrated in Massachusetts (reach 346,851), New York (reach 222,438), and California (reach 162,405). These three regions account for the largest share of the active audience.
What other brands do Barstool Sports fans also like?
Beyond Barstool Sports itself, the audience over-indexes on NBA (1.52×), ESPN (2.03×), NFL Network (2.33×), and Aaron Rodgers (2.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Barstool Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.