Rascasse Audience Intelligence

Barstool Sports Audience in United States

A data profile of the people who buy, follow and care about Barstool Sports in United States — modelled from more than twelve digital signal sources. Barstool Sports has an estimated audience of 3,355,793 people in United States.

#258among Website / Newspaper / Magazine in United States#822in Sports

The average Barstool Sports fan in United States is 33.7 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New York, California.

Top brand affinities include FIFA World Cup 2026, NBA, ESPN, with strongest over-indexing on FIFA World Cup 2026 (1.59× the country average).

Demographically, the Barstool Sports audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barstool Sports fan in United States is more male, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barstool Sports profile in United States.

Audience size
3.4M
in United States
Gender
35.5%♀
64.5% male
Age
33.7
average years
Country rank
#9364
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Barstool Sports

35.5% are female, 64.5% are male, average age 33.7.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Barstool Sports audience in United States
MetricValue
Female35.5%
Male64.5%
Average age33.7
Estimated audience size3,355,793
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Barstool Sports audience in United States
Age bracketShare%
16-1934%
20-2923%
30-3917%
40-4914%
50+12%
Fig. 04

Worldwide distribution

91.7%

of the worldwide Barstool Sports audience comes from United States.

Worldwide audience distribution share by country for Barstool Sports
CountryShare
United States91.7%
Canada6.7%
Ireland0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barstool Sports audience in United States is strongest.

Fig. 05

Top regions by affinity

Barstool Sports fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~300K5.08×
02New Hampshire~50K4.00×
03Rhode Island~30K3.04×
04Maine~30K2.32×
05Connecticut~70K2.14×
06South Dakota~10K1.37×
07Pennsylvania~100K1.31×
08New Jersey~100K1.26×
09Illinois~100K1.25×
10New York~200K1.10×
11Delaware~10K1.09×
12Vermont~6K1.06×
13Iowa~30K1.04×
14Ohio~100K1.01×
15Washington, District of Columbia~10K1.00×
16Montana~9K1.00×
17Michigan~80K0.96×
18Minnesota~40K0.91×
19Nebraska~20K0.91×
20South Carolina~40K0.89×
21Wisconsin~40K0.87×
22Kansas~20K0.82×
23Tennessee~50K0.80×
24Kentucky~30K0.80×
25Indiana~50K0.79×
26Virginia~60K0.78×
27Colorado~40K0.78×
28North Dakota~5K0.78×
29Maryland~40K0.76×
30North Carolina~80K0.75×
31Wyoming~4K0.74×
32Missouri~40K0.68×
33Florida~200K0.66×
34Alabama~30K0.64×
35Arizona~40K0.61×
36Georgia~60K0.58×
37Arkansas~20K0.58×
38West Virginia~9K0.57×
39Oklahoma~20K0.56×
40Oregon~20K0.53×
41Utah~20K0.50×
42Louisiana~20K0.49×
43Mississippi~10K0.49×
44Idaho~8K0.47×
45Texas~100K0.42×
46California~200K0.41×
47Washington~30K0.40×
48Nevada~10K0.39×
49Hawaii~5K0.35×
50New Mexico~5K0.32×
Fig. 06

Affinity by region

Affinity by region — Barstool Sports, United States
0.32×1.00×5.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barstool Sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barstool Sports audience
#·InterestCategoryAffinity×
01Yahoo! SportsSports4.54×
02Aaron RodgersSports2.76×
03Detroit LionsSports2.74×
04Philadelphia EaglesSports2.61×
05New England PatriotsSports2.52×
06Pittsburgh SteelersSports2.48×
07Chicago BearsSports2.45×
08NFL NetworkSports2.33×
09Buffalo BillsSports2.19×
10NHLSports2.17×
11Super BowlSports2.14×
12College basketballSports2.11×
13ESPNMovies & TV2.03×
14Ultimate Fighting ChampionshipSports1.76×
15MLBSports1.67×
16Eastern Time ZonePolitics & Society1.64×
17Chick-fil-AFood & Beverages1.61×
18FIFA World Cup 2026Sports1.59×
19AutoZoneCars & Mobility1.56×
20NBASports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barstool Sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barstool Sports audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.44×
Risk AppetiteTHRILL1.17×
Need for SecurityCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barstool Sports audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Quality AwarenessPREMIUM0.90×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barstool Sports have in United States?

Barstool Sports has an estimated audience of 3,355,793 people in United States, concentrated in Massachusetts and New York.

02

What is the gender split and age of Barstool Sports fans?

35.5% of Barstool Sports fans are female, 64.5% are male, with an average age of 33.7 years.

03

Which brands do Barstool Sports fans like most?

Barstool Sports fans show strongest brand affinity for FIFA World Cup 2026 (1.59×), NBA (1.52×), and ESPN (2.03×) over the country average.

04

Where do Barstool Sports fans live in United States?

Barstool Sports fans in United States are most concentrated in Massachusetts (reach ~300K), New York (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Barstool Sports fans also like?

Beyond Barstool Sports itself, the audience over-indexes on NBA (1.52×), ESPN (2.03×), NFL Network (2.33×), and Yahoo! Sports (4.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Barstool Sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barstool Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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