Rascasse Audience Intelligence

Tailgate party Audience in United States

A data profile of the people who buy, follow and care about Tailgate party in United States — modelled from more than twelve digital signal sources. Tailgate party has an estimated audience of 4,562,084 people in United States.

#152among Touchpoint in United States#280in Cars & Mobility

The average Tailgate party fan in United States is 40.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, High-net-worth individual, with strongest over-indexing on Planet Fitness (2.46× the country average).

Demographically, the Tailgate party audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tailgate party fan in United States is balanced, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Cars & Mobility · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tailgate party profile in United States.

Audience size
4.6M
in United States
Gender
45.4%♀
54.6% male
Age
40.4
average years
Country rank
#7225
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tailgate party fans

45.4% are female, 54.6% are male, average age 40.4.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Tailgate party audience in United States
MetricValue
Female45.4%
Male54.6%
Average age40.4
Estimated audience size4,562,084
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Tailgate party audience in United States
Age bracketShare%
16-1912%
20-2923%
30-3923%
40-4922%
50+19%
Fig. 04

Worldwide distribution

88.1%

of the worldwide Tailgate party audience comes from United States.

Worldwide audience distribution share by country for Tailgate party
CountryShare
United States88.1%
Canada2.4%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tailgate party audience in United States is strongest.

Fig. 05

Top regions by affinity

Tailgate party fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~200K2.04×
02Texas~500K1.28×
03Kansas~50K1.25×
04Ohio~200K1.23×
05Missouri~90K1.16×
06Alabama~70K1.12×
07Iowa~40K1.12×
08Michigan~100K1.11×
09Oklahoma~60K1.10×
10Nebraska~30K1.10×
11Georgia~200K1.07×
12Louisiana~60K1.07×
13Florida~300K1.06×
14California~500K1.05×
15Arkansas~40K1.04×
16South Dakota~10K1.03×
17Alaska~10K1.03×
18North Dakota~10K1.03×
19Vermont~8K1.03×
20Mississippi~40K1.02×
21Montana~10K1.00×
22Virginia~100K0.98×
23Washington~90K0.98×
24Delaware~10K0.98×
25Maryland~80K0.97×
26Idaho~20K0.97×
27Washington, District of Columbia~10K0.97×
28Pennsylvania~100K0.96×
29Kentucky~60K0.96×
30West Virginia~20K0.96×
31Rhode Island~10K0.96×
32New Jersey~100K0.95×
33Utah~40K0.95×
34New York~200K0.94×
35Wisconsin~60K0.94×
36Nevada~40K0.94×
37Illinois~100K0.93×
38South Carolina~60K0.93×
39New Hampshire~20K0.93×
40Tennessee~80K0.92×
41Oregon~50K0.92×
42Maine~20K0.92×
43New Mexico~20K0.91×
44Hawaii~20K0.91×
45North Carolina~100K0.90×
46Connecticut~40K0.90×
47Colorado~60K0.88×
48Arizona~80K0.87×
49Massachusetts~80K0.87×
50Minnesota~60K0.85×
Fig. 06

Affinity by region

Affinity by region — Tailgate party, United States
0.85×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tailgate party audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tailgate party audience
#·InterestCategoryAffinity×
01Pressure cookingHome & Garden5.16×
02High-net-worth individualBusiness & Career4.58×
03Bargain HuntersShopping4.42×
04Largemouth bassFood & Beverages3.56×
05Family carCars & Mobility3.29×
06Golden CorralFood & Beverages3.23×
07Diaper bagKids & Family3.15×
08Fly fishingSports2.47×
09Planet FitnessSports2.46×
10Masters TournamentSports2.46×
11Golf ChannelSports2.24×
12CBS SportsMovies & TV1.95×
13Real propertyHome & Garden1.92×
14NBA FinalsSports1.85×
15KFCFood & Beverages1.74×
16PGA TourSports1.73×
17Pizza HutFood & Beverages1.67×
18The UPS StoreShopping1.58×
19Chick-fil-AFood & Beverages1.55×
20GamblingGames1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tailgate party audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tailgate party audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.19×
PatriotismCONSERVATISM1.99×
Family OrientationCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tailgate party audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
Social Media UsageJOY0.83×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tailgate party have in United States?

Tailgate party has an estimated audience of 4,562,084 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tailgate party fans?

45.4% of Tailgate party fans are female, 54.6% are male, with an average age of 40.4 years.

03

Which brands do Tailgate party fans like most?

Tailgate party fans show strongest brand affinity for Planet Fitness (2.46×), Diaper bag (3.15×), and High-net-worth individual (4.58×) over the country average.

04

Where do Tailgate party fans live in United States?

Tailgate party fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tailgate party fans also like?

Beyond Tailgate party itself, the audience over-indexes on Diaper bag (3.15×), High-net-worth individual (4.58×), Pressure cooking (5.16×), and Pizza Hut (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Tailgate party audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tailgate party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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