Tailgate party Audience in United States

Tailgate party logo

Tailgate party has an estimated audience of 4,562,084 people in United States. 45.4% are female, 54.6% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Alaska, Unique Gifts, Nebraska Cornhuskers football, Jesse Plemons.

The average Tailgate party fan in United States is 40.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Alaska, Unique Gifts, with strongest over-indexing on Regional styles of Mexican music (12.62× the country average). Demographically, the Tailgate party audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Touchpoint

Demographics of Tailgate party fans

Demographic split for Tailgate party audience in United States
MetricValue
Female45.4%
Male54.6%
Average age40.4
Estimated audience size4,562,084

Audience persona

The typical Tailgate party fan in United States is balanced, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Tailgate party in United States
RegionReachAffinity
California497,3900.99×
Texas445,5421.14×
Florida299,7980.97×
New York230,9310.91×
Indiana217,4902.61×
Ohio200,3941.43×
Pennsylvania156,4521.02×
Georgia146,3921.04×
Illinois142,6670.94×
Michigan141,2641.18×
North Carolina123,5860.9×
Virginia114,0661.03×
New Jersey106,7760.92×
Missouri102,6561.4×
Washington84,7740.93×
Tennessee82,8910.91×
Arizona80,0260.86×
Alabama79,8581.25×
Maryland73,8170.94×
Louisiana69,7851.19×
Massachusetts68,1390.76×
Wisconsin62,4500.91×
Oklahoma61,3081.21×
South Carolina60,3140.88×
Kansas58,2011.62×
Kentucky56,6430.99×
Colorado53,3240.74×
Minnesota50,3970.77×
Iowa50,0411.33×
Oregon46,4810.89×
Arkansas40,3011.07×
Utah36,8690.9×
Connecticut36,3960.8×
Nevada36,1440.82×
Mississippi35,2830.94×
Nebraska29,7371.3×
Idaho21,4090.94×
West Virginia17,8330.84×
New Mexico14,7910.65×
New Hampshire13,2250.74×
Delaware11,8590.94×
Montana11,3770.9×
Rhode Island11,3510.78×
South Dakota11,2291.06×
Washington, District of Columbia11,0090.8×
Hawaii10,4880.53×
Maine10,3990.64×
North Dakota8,9460.95×
Alaska8,3050.85×
Vermont7,9080.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tailgate party audience
BrandAffinityCategory
Regional styles of Mexican music12.62×Music & Radio
Alaska1.62×Travel & Leisure
Unique Gifts2.11×Shopping
Nebraska Cornhuskers football2.91×Sports
Jesse Plemons2.67×Movies & TV
Pillow1.66×Home & Garden
Birthday Gifts2.27×Kids & Family
UK garage3.68×Music & Radio
Queens College, City University of New York4.79×Business & Career
Nebraska1.77×Travel & Leisure
Charlamagne Tha God5.36×Movies & TV
Jaws2.99×Movies & TV
Sinaloa1.97×Travel & Leisure
Justice1.53×Politics & Society
Urban horticulture1.75×Home & Garden
Home staging2.46×Home & Garden
MK1.93×Music & Radio
Noodle (Gorillaz)1.59×Music & Radio
Grammarly1.96×Business & Career
Halsey, Oregon3.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tailgate party audience
TraitClusterScore
IndulgenceJOY1.92
Family OrientationCONSERVATISM1.81
SustainabilityBALANCE1.53
Price SensitivityPREMIUM1.45
LGBTQ+ IdentityOPEN1.41
Luxury OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Tailgate party
CountryShare
United States88.1%
Canada2.4%
United Kingdom1.3%

See Tailgate party audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Tailgate party have in United States?

Tailgate party has an estimated audience of 4,562,084 people in United States, concentrated in California and Texas.

What is the gender split and age of Tailgate party fans?

45.4% of Tailgate party fans are female, 54.6% are male, with an average age of 40.4 years.

Which brands do Tailgate party fans like most?

Tailgate party fans show strongest brand affinity for Regional styles of Mexican music (12.62×), Alaska (1.62×), and Unique Gifts (2.11×) over the country average.

Where do Tailgate party fans live in United States?

Tailgate party fans in United States are most concentrated in California (reach 497,390), Texas (reach 445,542), and Florida (reach 299,798). These three regions account for the largest share of the active audience.

What other brands do Tailgate party fans also like?

Beyond Tailgate party itself, the audience over-indexes on Alaska (1.62×), Unique Gifts (2.11×), Nebraska Cornhuskers football (2.91×), and Jesse Plemons (2.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tailgate party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.