Rascasse Audience Intelligence

Tailgate party Audience in Germany

A data profile of the people who buy, follow and care about Tailgate party in Germany — modelled from more than twelve digital signal sources. Tailgate party has an estimated audience of 36,403 people in Germany.

#387among Touchpoint in Germany#1895in Cars & Mobility

The average Tailgate party fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include LastPass, Peter Jackson, Microsoft Edge, with strongest over-indexing on LastPass (101.31× the country average).

Demographically, the Tailgate party audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tailgate party fan in Germany is more female, around 35.6 years old, with strong Individualism tendencies and a notable affinity for LastPass.

Category: Cars & Mobility · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Tailgate party profile in Germany.

Audience size
36K
in Germany
Gender
63.8%♀
36.2% male
Age
35.6
average years
Country rank
#56861
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tailgate party fans

63.8% are female, 36.2% are male, average age 35.6.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Tailgate party audience in Germany
MetricValue
Female63.8%
Male36.2%
Average age35.6
Estimated audience size36,403
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Tailgate party audience in Germany
Age bracketShare%
16-1921%
20-2930%
30-3921%
40-4917%
50+10%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Tailgate party audience comes from Germany.

Worldwide audience distribution share by country for Tailgate party
CountryShare
United States88.1%
Canada2.4%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tailgate party audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tailgate party fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen<1K1.36×
02Saarland<1K1.16×
03Mecklenburg-Vorpommern<1K1.09×
04Berlin~2K1.04×
05Hamburg<1K0.99×
06Thüringen<1K0.98×
07Hessen~3K0.96×
08Rheinland-Pfalz~2K0.96×
09Sachsen-Anhalt<1K0.96×
10Bayern~5K0.94×
11Brandenburg~1K0.93×
12Schleswig-Holstein~1K0.90×
13Baden-Württemberg~4K0.87×
14Nordrhein-Westfalen~7K0.85×
15Niedersachsen~3K0.85×
16Sachsen~2K0.85×
Fig. 06

Affinity by region

Affinity by region — Tailgate party, Germany
0.85×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tailgate party audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tailgate party audience
#·InterestCategoryAffinity×
01LastPassTechnology & Electronics101.31×
02George Foreman GrillFood & Beverages90.60×
03Ceres BreweryFood & Beverages73.72×
04Peter JacksonMovies & TV72.05×
05Microsoft EdgeTechnology & Electronics71.20×
06China Anne McClainMovies & TV36.70×
07Tea houseFood & Beverages34.57×
08Ian McKellenMovies & TV17.10×
09Blizzard EntertainmentGames13.15×
10GorillaPets & Animals11.06×
11Elijah WoodMovies & TV10.65×
12Life Is BeautifulMovies & TV9.90×
13Sean BeanMovies & TV8.77×
14serienjunkiesMovies & TV8.75×
15BodrumTravel & Leisure7.96×
16MelbourneTravel & Leisure7.88×
17QatarTravel & Leisure7.74×
18Wood carvingHome & Garden7.07×
19Henry CavillMovies & TV4.25×
20HugendubelShopping3.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tailgate party audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tailgate party audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.92×
ExtroversionTHRILL1.61×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tailgate party audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
CreativityOPEN0.77×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tailgate party have in Germany?

Tailgate party has an estimated audience of 36,403 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tailgate party fans?

63.8% of Tailgate party fans are female, 36.2% are male, with an average age of 35.6 years.

03

Which brands do Tailgate party fans like most?

Tailgate party fans show strongest brand affinity for LastPass (101.31×), Peter Jackson (72.05×), and Microsoft Edge (71.2×) over the country average.

04

Where do Tailgate party fans live in Germany?

Tailgate party fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~7K), Bayern (reach ~5K), and Baden-Württemberg (reach ~4K). These three regions account for the largest share of the active audience.

05

What other brands do Tailgate party fans also like?

Beyond Tailgate party itself, the audience over-indexes on Peter Jackson (72.05×), Microsoft Edge (71.2×), Ceres Brewery (73.72×), and Tea house (34.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Tailgate party audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tailgate party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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